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The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey
| The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey |
| Autore | Garvey Ellen Gruber |
| Pubbl/distr/stampa | New York, : Oxford University Press, 1996 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina |
302.2324
809.93505 813/.409 |
| Soggetto topico |
American fiction - 19th century - History and criticism
Short stories - Publishing - United States - History - 19th century Periodicals - Publishing - Economic aspects - United States Popular literature - United States - History and criticism American fiction - 20th century - History and criticism Short stories, American - History and criticism Literature and society - United States - History Advertising, Magazine - United States - History Books and reading - United States - History Women consumers - United States - Attitudes |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4237-5937-0
1-280-52906-7 0-19-535531-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; 1 Readers Read Advertising into Their Lives: The Trade Card Scrapbook; 2 Training the Reader's Attention: Advertising Contests; 3 ""The Commercial Spirit Has Entered In"": Speech, Fiction, and Advertising; 4 Reframing the Bicycle: Magazines and Scorching Women; 5 Rewriting Mrs. Consumer: Class, Gender, and Consumption; 6 ""Men Who Advertise"": Ad Readers and Ad Writers; Conclusion: Technology and Fiction; Notes; Index; |
| Record Nr. | UNINA-9910465659203321 |
Garvey Ellen Gruber
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| New York, : Oxford University Press, 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey
| The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey |
| Autore | Garvey Ellen Gruber |
| Pubbl/distr/stampa | New York, : Oxford University Press, 1996 |
| Descrizione fisica | viii, 230 p. : ill |
| Soggetto topico |
American fiction - 19th century - History and criticism
Short stories - Publishing - United States - History - 19th century Periodicals - Publishing - Economic aspects - United States Popular literature - United States - History and criticism American fiction - 20th century - History and criticism Short stories, American - History and criticism Literature and society - United States - History Advertising, Magazine - United States - History Books and reading - United States - History Women consumers - United States - Attitudes |
| ISBN |
0195355318
9780195355314 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795865603321 |
|
Garvey Ellen Gruber
|
||
| New York, : Oxford University Press, 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey
| The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey |
| Autore | Garvey Ellen Gruber |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Oxford University Press, 1996 |
| Descrizione fisica | viii, 230 p. : ill |
| Disciplina | 813/.409 |
| Soggetto topico |
American fiction - 19th century - History and criticism
Short stories - Publishing - United States - History - 19th century Periodicals - Publishing - Economic aspects - United States Popular literature - United States - History and criticism American fiction - 20th century - History and criticism Short stories, American - History and criticism Literature and society - United States - History Advertising, Magazine - United States - History Books and reading - United States - History Women consumers - United States - Attitudes |
| ISBN |
0195355318
9780195355314 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Contents -- Introduction -- 1 Readers Read Advertising into Their Lives: The Trade Card Scrapbook -- 2 Training the Reader's Attention: Advertising Contests -- 3 "The Commercial Spirit Has Entered In": Speech, Fiction, and Advertising -- 4 Reframing the Bicycle: Magazines and Scorching Women -- 5 Rewriting Mrs. Consumer: Class, Gender, and Consumption -- 6 "Men Who Advertise": Ad Readers and Ad Writers -- Conclusion: Technology and Fiction -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y. |
| Record Nr. | UNINA-9910812639203321 |
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Garvey Ellen Gruber
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| New York, : Oxford University Press, 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Book : newsletter of the Program in the History of the Book in American Culture
| The Book : newsletter of the Program in the History of the Book in American Culture |
| Pubbl/distr/stampa | Worcester, Mass., : American Antiquarian Society, [1983]- |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Book industries and trade - United States - History
Publishers and publishing - United States - History Books and reading - United States - History Antiquarian booksellers - United States Antiquarian booksellers Book industries and trade Books and reading Intellectual life Publishers and publishing |
| Soggetto genere / forma |
History
Periodicals. Printed serials21st centuryUnited StatesMassachusettsWorcester |
| Soggetto non controllato | American culture - Role of books - to date - Serials |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910132356403321 |
| Worcester, Mass., : American Antiquarian Society, [1983]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Book : newsletter of the Program in the History of the Book in American Culture
| The Book : newsletter of the Program in the History of the Book in American Culture |
| Pubbl/distr/stampa | Worcester, Mass., : American Antiquarian Society, [1983]- |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Book industries and trade - United States - History
Publishers and publishing - United States - History Books and reading - United States - History Antiquarian booksellers - United States Antiquarian booksellers Book industries and trade Books and reading Intellectual life Publishers and publishing |
| Soggetto genere / forma |
History
Periodicals. Printed serials21st centuryUnited StatesMassachusettsWorcester |
| Soggetto non controllato | American culture - Role of books - to date - Serials |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996204291603316 |
| Worcester, Mass., : American Antiquarian Society, [1983]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Circulating literacy [[electronic resource] ] : writing instruction in American periodicals, 1880-1910 / / Alicia Brazeau
| Circulating literacy [[electronic resource] ] : writing instruction in American periodicals, 1880-1910 / / Alicia Brazeau |
| Autore | Brazeau Alicia |
| Pubbl/distr/stampa | Carbondale, [Illinois] : , : Southern Illinois University Press, , 2016 |
| Descrizione fisica | 1 online resource (211 pages) : illustrations |
| Disciplina | 051.09 |
| Soggetto topico |
American periodicals - History
Women's periodicals, American - History Periodicals in education - United States - History Books and reading - United States - History Self-culture - United States - History Women - Education - United States - History Literacy - United States - History Authorship - Study and teaching - United States - History |
| ISBN | 0-8093-3545-X |
| Classificazione | LAN010000LAN020000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : literacy by subscription -- Literacy identities : defining magazine writers -- Buying and selling literacy : the Ladies' home journal -- Joining the club : clubwomen, magazine readers, and scholars -- Special invitation to write : magazine readers as contributors -- Conclusion : subscribing to a professional writing community. |
| Record Nr. | UNINA-9910150254903321 |
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Brazeau Alicia
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| Carbondale, [Illinois] : , : Southern Illinois University Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Mark Twain's audience : a critical analysis of reader responses to the writings of Mark Twain / / Robert McParland
| Mark Twain's audience : a critical analysis of reader responses to the writings of Mark Twain / / Robert McParland |
| Autore | McParland Robert |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2014] |
| Descrizione fisica | 1 online resource (239 p.) |
| Disciplina | 818/.409 |
| Soggetto topico | Books and reading - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4985-0428-0
0-7391-9052-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | America's Mark Twain -- The Innocents abroad and the American reader -- Marketing Mark Twain -- The trouble that began at eight: audiences for Twain's lectures -- Childhood reading -- Reading in cultural institutions -- The variety of readers: gender, race, ethnicity -- The global audience -- Mark Twain's audience and his afterlife. |
| Record Nr. | UNINA-9910463283603321 |
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McParland Robert
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| Lanham : , : Lexington Books, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Mark Twain's audience : a critical analysis of reader responses to the writings of Mark Twain / / Robert McParland
| Mark Twain's audience : a critical analysis of reader responses to the writings of Mark Twain / / Robert McParland |
| Autore | McParland Robert |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2014] |
| Descrizione fisica | 1 online resource (239 p.) |
| Disciplina | 818/.409 |
| Soggetto topico | Books and reading - United States - History |
| ISBN |
1-4985-0428-0
0-7391-9052-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | America's Mark Twain -- The Innocents abroad and the American reader -- Marketing Mark Twain -- The trouble that began at eight: audiences for Twain's lectures -- Childhood reading -- Reading in cultural institutions -- The variety of readers: gender, race, ethnicity -- The global audience -- Mark Twain's audience and his afterlife. |
| Record Nr. | UNINA-9910787823503321 |
|
McParland Robert
|
||
| Lanham : , : Lexington Books, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mark Twain's audience : a critical analysis of reader responses to the writings of Mark Twain / / Robert McParland
| Mark Twain's audience : a critical analysis of reader responses to the writings of Mark Twain / / Robert McParland |
| Autore | McParland Robert |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2014] |
| Descrizione fisica | 1 online resource (239 p.) |
| Disciplina | 818/.409 |
| Soggetto topico | Books and reading - United States - History |
| ISBN |
1-4985-0428-0
0-7391-9052-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | America's Mark Twain -- The Innocents abroad and the American reader -- Marketing Mark Twain -- The trouble that began at eight: audiences for Twain's lectures -- Childhood reading -- Reading in cultural institutions -- The variety of readers: gender, race, ethnicity -- The global audience -- Mark Twain's audience and his afterlife. |
| Record Nr. | UNINA-9910823143703321 |
|
McParland Robert
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| Lanham : , : Lexington Books, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Part of our lives : a people's history of the American public library / / Wayne A. Wiegand
| Part of our lives : a people's history of the American public library / / Wayne A. Wiegand |
| Autore | Wiegand Wayne A. <1946-> |
| Pubbl/distr/stampa | Oxford ; ; New York : , : Oxford University Press, , [2015] |
| Descrizione fisica | 1 online resource (345 p.) |
| Disciplina | 027.473 |
| Soggetto topico |
historisk fremstilling
folkebibliotek usa Public libraries - United States - History Libraries - United States - Public opinion - History Public opinion - United States - History Library users - United States - Attitudes - History Public libraries - Social aspects - United States - History Libraries and community - United States - History Libraries and society - United States - History Books and reading - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-19-024802-5
0-19-024801-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: -- Introduction -- 1. 'Improv'd the General Conversation of Americans': Social Libraries Before 1854 -- 2. For 'Plain People': The American Public Library,1854-1876 -- 3. 'The Best Reading for the Greatest Number at the least Cost': 1876-1893 -- 4. 'The Liberty to Read What They Will and When': 1893-1917 -- 5. 'Habitations on a Literary Map:' 1917-1929 -- 6. 'One Island of Refuge': 1929-1945 -- 7. 'Winning the Battles of Daily Life': 1945-1964 -- 8. 'An Individual Meaning to Each User': 1964-1980 -- 9. 'Library Paste is a Precious Part of Social Glue': 1980-2000 -- Epilogue. 2000-Present. |
| Record Nr. | UNINA-9910461115903321 |
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Wiegand Wayne A. <1946->
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| Oxford ; ; New York : , : Oxford University Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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