Marketing in Publishing [[electronic resource]] |
Autore | Birn Robin |
Pubbl/distr/stampa | Hoboken, : Taylor and Francis, 2002 |
Descrizione fisica | 1 online resource (171 p.) |
Disciplina | 070.50688 |
Altri autori (Persone) | ForsythPatrick |
Soggetto topico |
Marketing
Publishers and publishing Publishers and publishing - Great Britain Publishers and publishing - Marketing - Great Britain Books - Great Britain Book Studies & Arts Education Social Sciences |
Soggetto genere / forma | Electronic books. |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index |
Record Nr. | UNINA-9910450928003321 |
Birn Robin | ||
Hoboken, : Taylor and Francis, 2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Marketing in Publishing [[electronic resource]] |
Autore | Birn Robin |
Pubbl/distr/stampa | Hoboken, : Taylor and Francis, 2002 |
Descrizione fisica | 1 online resource (171 p.) |
Disciplina | 070.50688 |
Altri autori (Persone) | ForsythPatrick |
Soggetto topico |
Marketing
Publishers and publishing Publishers and publishing - Great Britain Publishers and publishing - Marketing - Great Britain Books - Great Britain Book Studies & Arts Education Social Sciences |
ISBN |
0-415-15134-1
9786610517985 1-134-74665-2 1-134-74666-0 1-280-51798-0 0-203-27845-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index |
Record Nr. | UNINA-9910783997403321 |
Birn Robin | ||
Hoboken, : Taylor and Francis, 2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Marketing in Publishing [[electronic resource]] |
Autore | Birn Robin |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Hoboken, : Taylor and Francis, 2002 |
Descrizione fisica | 1 online resource (171 p.) |
Disciplina | 070.50688 |
Altri autori (Persone) | ForsythPatrick |
Soggetto topico |
Marketing
Publishers and publishing Publishers and publishing - Great Britain Publishers and publishing - Marketing - Great Britain Books - Great Britain Book Studies & Arts Education Social Sciences |
ISBN |
0-415-15134-1
9786610517985 1-134-74665-2 1-134-74666-0 1-280-51798-0 0-203-27845-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index |
Record Nr. | UNINA-9910827652603321 |
Birn Robin | ||
Hoboken, : Taylor and Francis, 2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|