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Food & beverage marketing
| Food & beverage marketing |
| Pubbl/distr/stampa | [New York, N.Y.], : Charleson Pub. Co., [c1982-1999] |
| Descrizione fisica | 1 online resource |
| Disciplina | 664/.0068/8 |
| Soggetto topico |
Food - Marketing
Beverages - Marketing |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Food and beverage marketing |
| Record Nr. | UNISA-996274644703316 |
| [New York, N.Y.], : Charleson Pub. Co., [c1982-1999] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The handbook of organic and fair trade food marketing [[electronic resource] /] / edited by Simon Wright and Diane McCrea
| The handbook of organic and fair trade food marketing [[electronic resource] /] / edited by Simon Wright and Diane McCrea |
| Pubbl/distr/stampa | Oxford ; ; Ames, Iowa, : Blackwell Pub., 2007 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 641.3/020688 |
| Altri autori (Persone) |
WrightSimon <1957->
McCreaDiane |
| Soggetto topico |
Natural foods industry
Natural foods - Marketing Farm produce - Marketing Beverages - Marketing |
| ISBN |
1-281-31222-3
9786611312220 0-470-99609-9 0-470-99608-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Handbook of Organic and Fair Trade Food Marketing; Contents; Foreword; Contributors; 1 The International Market for Organic and Fair Trade Food and Drink; Introduction; Organic global overview; Organic Europe; Organic market overview; Organic farmland; Organic sales channels; Organic supply chain overview; Organic retailer overview; Organic North America; Organic market overview; Organic farmland; Organic supply chain overview; Organic sales channels; Organic retailer overview; Organic Asia; Organic market overview; Organic farmland; Organic Australasia; Organic market overview
Organic farmland Global market for fair trade products; Conclusions; 2 The Organic Consumer; Introduction; A broadening appeal; A mass of motivations; Taste and health - the main purchasing triggers; A taste to believe in; The pleasure principle; Food with a story; Baby comes first; From fruit and vegetables to meat; The media and the message; A matter of trust; A changing climate on the environment; A mass of contradictions; Prices versus principles; Convenience versus conscience; Local versus organic; Beyond organic; Building an organic future - the role of the Soil Association Future trends The challenge of local food; Textiles, health and beauty and household cleaning; Convergence with fair trade; Differentiating primary produce; Packaging and health; 3 The Fair trade Consumer; Introduction; Cool to be kind: the evolving Fair trade consumer; Facts and figures: the Fair trade consumer; Getting into the habit; The Fair trade Foundation; A strategy of collaboration; Case Study One: NWFI; Case Study Two: Oxfam; Fair trade towns; The FAIR TRADE Mark; Working with licensees and retailers; Fair trade Fortnight; Celebrity endorsement; Farmers and workers centre-stage Mind the gap The international reach of Fair trade; Fair trade in facts: a quick look at Fair trade; The future of Fair trade; Successful Organic and Fair Trade Brands; 4 Case History: Yeo Valley Organic; The origins of Yeo Valley; The farming focus at Yeo Valley; Yeo Valley Organic - the early years, 1994-2000; Development of the brand 2000-2002; Developing the brand range and identity, 2002-2004; New kids on the block, 2005; 2006 and beyond; Conclusions; 5 Case History: Green & Black's; Whole Earth Foods; The birth of Green & Black's; Belize; Maya Gold; Unforeseen bene. ts; Competition at last Restructuring Supply chain management; Evolution; Growth; Quality and . avour - smallholders versus plantations; 6 Case History: Abel & Cole; Introduction; Customers; Communication; Anticipation; Range; Box schemes; Abel & Cole box service; Broader range development; Service; The customer relationship; Web trading and the customer relationship; Practical service; Sourcing; Production; Location; Producer relationships; Price; Transport; Policy development; The buying team; Ethics; Running an ethical business; The benefit of working ethically; 7 Case History: Clipper Teas; Introduction Challenging conventions |
| Record Nr. | UNINA-9910145444803321 |
| Oxford ; ; Ames, Iowa, : Blackwell Pub., 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The handbook of organic and fair trade food marketing [[electronic resource] /] / edited by Simon Wright and Diane McCrea
| The handbook of organic and fair trade food marketing [[electronic resource] /] / edited by Simon Wright and Diane McCrea |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Oxford ; ; Ames, Iowa, : Blackwell Pub., 2007 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 641.3/020688 |
| Altri autori (Persone) |
WrightSimon <1957->
McCreaDiane |
| Soggetto topico |
Natural foods industry
Natural foods - Marketing Farm produce - Marketing Beverages - Marketing |
| ISBN |
1-281-31222-3
9786611312220 0-470-99609-9 0-470-99608-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Handbook of Organic and Fair Trade Food Marketing; Contents; Foreword; Contributors; 1 The International Market for Organic and Fair Trade Food and Drink; Introduction; Organic global overview; Organic Europe; Organic market overview; Organic farmland; Organic sales channels; Organic supply chain overview; Organic retailer overview; Organic North America; Organic market overview; Organic farmland; Organic supply chain overview; Organic sales channels; Organic retailer overview; Organic Asia; Organic market overview; Organic farmland; Organic Australasia; Organic market overview
Organic farmland Global market for fair trade products; Conclusions; 2 The Organic Consumer; Introduction; A broadening appeal; A mass of motivations; Taste and health - the main purchasing triggers; A taste to believe in; The pleasure principle; Food with a story; Baby comes first; From fruit and vegetables to meat; The media and the message; A matter of trust; A changing climate on the environment; A mass of contradictions; Prices versus principles; Convenience versus conscience; Local versus organic; Beyond organic; Building an organic future - the role of the Soil Association Future trends The challenge of local food; Textiles, health and beauty and household cleaning; Convergence with fair trade; Differentiating primary produce; Packaging and health; 3 The Fair trade Consumer; Introduction; Cool to be kind: the evolving Fair trade consumer; Facts and figures: the Fair trade consumer; Getting into the habit; The Fair trade Foundation; A strategy of collaboration; Case Study One: NWFI; Case Study Two: Oxfam; Fair trade towns; The FAIR TRADE Mark; Working with licensees and retailers; Fair trade Fortnight; Celebrity endorsement; Farmers and workers centre-stage Mind the gap The international reach of Fair trade; Fair trade in facts: a quick look at Fair trade; The future of Fair trade; Successful Organic and Fair Trade Brands; 4 Case History: Yeo Valley Organic; The origins of Yeo Valley; The farming focus at Yeo Valley; Yeo Valley Organic - the early years, 1994-2000; Development of the brand 2000-2002; Developing the brand range and identity, 2002-2004; New kids on the block, 2005; 2006 and beyond; Conclusions; 5 Case History: Green & Black's; Whole Earth Foods; The birth of Green & Black's; Belize; Maya Gold; Unforeseen bene. ts; Competition at last Restructuring Supply chain management; Evolution; Growth; Quality and . avour - smallholders versus plantations; 6 Case History: Abel & Cole; Introduction; Customers; Communication; Anticipation; Range; Box schemes; Abel & Cole box service; Broader range development; Service; The customer relationship; Web trading and the customer relationship; Practical service; Sourcing; Production; Location; Producer relationships; Price; Transport; Policy development; The buying team; Ethics; Running an ethical business; The benefit of working ethically; 7 Case History: Clipper Teas; Introduction Challenging conventions |
| Record Nr. | UNINA-9910812731903321 |
| Oxford ; ; Ames, Iowa, : Blackwell Pub., 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The handbook of organic and fair trade food marketing [[electronic resource] /] / edited by Simon Wright and Diane McCrea
| The handbook of organic and fair trade food marketing [[electronic resource] /] / edited by Simon Wright and Diane McCrea |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Oxford ; ; Ames, Iowa, : Blackwell Pub., 2007 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 641.3/020688 |
| Altri autori (Persone) |
WrightSimon <1957->
McCreaDiane |
| Soggetto topico |
Natural foods industry
Natural foods - Marketing Farm produce - Marketing Beverages - Marketing |
| ISBN |
1-281-31222-3
9786611312220 0-470-99609-9 0-470-99608-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Handbook of Organic and Fair Trade Food Marketing; Contents; Foreword; Contributors; 1 The International Market for Organic and Fair Trade Food and Drink; Introduction; Organic global overview; Organic Europe; Organic market overview; Organic farmland; Organic sales channels; Organic supply chain overview; Organic retailer overview; Organic North America; Organic market overview; Organic farmland; Organic supply chain overview; Organic sales channels; Organic retailer overview; Organic Asia; Organic market overview; Organic farmland; Organic Australasia; Organic market overview
Organic farmland Global market for fair trade products; Conclusions; 2 The Organic Consumer; Introduction; A broadening appeal; A mass of motivations; Taste and health - the main purchasing triggers; A taste to believe in; The pleasure principle; Food with a story; Baby comes first; From fruit and vegetables to meat; The media and the message; A matter of trust; A changing climate on the environment; A mass of contradictions; Prices versus principles; Convenience versus conscience; Local versus organic; Beyond organic; Building an organic future - the role of the Soil Association Future trends The challenge of local food; Textiles, health and beauty and household cleaning; Convergence with fair trade; Differentiating primary produce; Packaging and health; 3 The Fair trade Consumer; Introduction; Cool to be kind: the evolving Fair trade consumer; Facts and figures: the Fair trade consumer; Getting into the habit; The Fair trade Foundation; A strategy of collaboration; Case Study One: NWFI; Case Study Two: Oxfam; Fair trade towns; The FAIR TRADE Mark; Working with licensees and retailers; Fair trade Fortnight; Celebrity endorsement; Farmers and workers centre-stage Mind the gap The international reach of Fair trade; Fair trade in facts: a quick look at Fair trade; The future of Fair trade; Successful Organic and Fair Trade Brands; 4 Case History: Yeo Valley Organic; The origins of Yeo Valley; The farming focus at Yeo Valley; Yeo Valley Organic - the early years, 1994-2000; Development of the brand 2000-2002; Developing the brand range and identity, 2002-2004; New kids on the block, 2005; 2006 and beyond; Conclusions; 5 Case History: Green & Black's; Whole Earth Foods; The birth of Green & Black's; Belize; Maya Gold; Unforeseen bene. ts; Competition at last Restructuring Supply chain management; Evolution; Growth; Quality and . avour - smallholders versus plantations; 6 Case History: Abel & Cole; Introduction; Customers; Communication; Anticipation; Range; Box schemes; Abel & Cole box service; Broader range development; Service; The customer relationship; Web trading and the customer relationship; Practical service; Sourcing; Production; Location; Producer relationships; Price; Transport; Policy development; The buying team; Ethics; Running an ethical business; The benefit of working ethically; 7 Case History: Clipper Teas; Introduction Challenging conventions |
| Record Nr. | UNISA-996213958503316 |
| Oxford ; ; Ames, Iowa, : Blackwell Pub., 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Restaurant, food & beverage market research handbook
| Restaurant, food & beverage market research handbook |
| Pubbl/distr/stampa | Loganville, GA : , : Richard K. Miller & Associates, , ©2009- |
| Descrizione fisica | 1 online resource |
| Disciplina | 647.95 |
| Collana | RKMA market research handbook series |
| Soggetto topico |
Restaurants - United States - Marketing
Food service - United States - Marketing Restaurant management - United States Beverages - United States - Marketing Beverages - Marketing Food service - Marketing Restaurant management Restaurants - Marketing |
| Soggetto genere / forma |
Serial publications.
Periodicals. Statistics. |
| ISSN | 2472-5250 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Restaurant, food and beverage market research handbook |
| Record Nr. | UNINA-9910143117103321 |
| Loganville, GA : , : Richard K. Miller & Associates, , ©2009- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Restaurant, food & beverage market research handbook
| Restaurant, food & beverage market research handbook |
| Pubbl/distr/stampa | Loganville, GA : , : Richard K. Miller & Associates, , ©2009- |
| Descrizione fisica | 1 online resource |
| Disciplina | 647.95 |
| Collana | RKMA market research handbook series |
| Soggetto topico |
Restaurants - United States - Marketing
Food service - United States - Marketing Restaurant management - United States Beverages - United States - Marketing Beverages - Marketing Food service - Marketing Restaurant management Restaurants - Marketing |
| Soggetto genere / forma |
Serial publications.
Periodicals. Statistics. |
| ISSN | 2472-5250 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Restaurant, food and beverage market research handbook |
| Record Nr. | UNISA-996214186703316 |
| Loganville, GA : , : Richard K. Miller & Associates, , ©2009- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
