Trust and power [[electronic resource] ] : consumers, the modern corporation, and the making of the United States automobile market / / Sally H. Clarke
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| Autore: |
Clarke Sally H
|
| Titolo: |
Trust and power [[electronic resource] ] : consumers, the modern corporation, and the making of the United States automobile market / / Sally H. Clarke
|
| Pubblicazione: | New York, N.Y., : Cambridge University Press, c2007 |
| Disciplina: | 338.4/762920973 |
| Soggetto topico: | Automobile industry and trade - United States - History |
| Automobile industry and trade - History - United States | |
| Business & Economics | |
| Industries | |
| Note generali: | Title from title page screen of July 13, 2007. |
| "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."--Copyright and Permissions. | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion. |
| Titolo abbreviato (Periodici): | TRUST & POWER: CONSUMERS, THE MODERN CORPORATION, AND THE MAKING OF THE UNITED STATES AUTOMOBILE MARKET |
| TRUST AND POWER | |
| Titolo autorizzato: | Trust and power |
| ISBN: | 0-511-09869-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 996247917603316 |
| Lo trovi qui: | Univ. di Salerno |
| Opac: | Controlla la disponibilità qui |