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The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski
| The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski |
| Autore | Venkatesan Rajkumar |
| Pubbl/distr/stampa | Stanford, California : , : Stanford Business Books, , [2021] |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 658.800285/63 |
| Soggetto topico | Artificial intelligence - Marketing applications |
| Soggetto non controllato |
AI for marketing
AI strategy AI artificial intelligence digital marketing machine learning marketing strategy marketing one-to-one marketing online marketing |
| ISBN | 1-5036-2804-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Notice to Readers -- Figures -- PART 1. The Challenge and the Solution -- PART 2. AI and Marketing Essentials -- PART 3. The AI Marketing Canvas -- PART 4. Implementation -- Acknowledgments -- Notes -- Index -- About the Authors |
| Record Nr. | UNINA-9910554206203321 |
Venkatesan Rajkumar
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| Stanford, California : , : Stanford Business Books, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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AI-enabled analytics for business : a roadmap for becoming an analytics powerhouse / / Lawrence S. Maisel, Robert James Zwerling, Jesper Hybholt Sorensen
| AI-enabled analytics for business : a roadmap for becoming an analytics powerhouse / / Lawrence S. Maisel, Robert James Zwerling, Jesper Hybholt Sorensen |
| Autore | Maisel Lawrence <1946-> |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , [2022] |
| Descrizione fisica | 1 online resource (242 pages) |
| Disciplina | 658.05 |
| Soggetto topico |
Business - Data processing
Artificial intelligence - Industrial applications Artificial intelligence - Marketing applications |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-73610-2
1-119-73611-0 1-119-73609-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910555261203321 |
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Maisel Lawrence <1946->
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| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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AI-enabled analytics for business : a roadmap for becoming an analytics powerhouse / / Lawrence S. Maisel, Robert James Zwerling, Jesper Hybholt Sorensen
| AI-enabled analytics for business : a roadmap for becoming an analytics powerhouse / / Lawrence S. Maisel, Robert James Zwerling, Jesper Hybholt Sorensen |
| Autore | Maisel Lawrence <1946-> |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , [2022] |
| Descrizione fisica | 1 online resource (242 pages) |
| Disciplina | 658.05 |
| Soggetto topico |
Business - Data processing
Artificial intelligence - Industrial applications Artificial intelligence - Marketing applications |
| ISBN |
1-119-73610-2
1-119-73611-0 1-119-73609-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Fundamentals -- Chapter 1 -- A Primer on AI-Enabled Analytics for Business -- Chapter 2 -- Why AI-Enabled Analytics Is Essential for Business -- Chapter 3 -- Myths and Misconceptions about Analytics -- Chapter 4 -- Applications of AI-Enabled Analytics -- Part 2: Roadmap -- Chapter 5 -- Roadmap for How to Implement AI-Enabled Analytics in Business -- Chapter 6 -- Executive Responsibilities to Implement Analytics -- Chapter 7 -- Implementing Analytics -- Chapter 8 -- The Role of Analytics in Strategic Decisions -- Part 3: Use Cases -- Chapter 9 -- Cases of Analytics Failures from Deviation to the Roadmap -- Chapter 10 -- Use Case: Grabbing Defeat from the Jaws of Victory -- Chapter 11 -- Use Case: Incremental Improvements to Gain Insights -- Chapter 12 -- Use Case: Analytics Are for Everyone. |
| Record Nr. | UNINA-9910677216903321 |
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Maisel Lawrence <1946->
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| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Artificial intelligence for marketing : practical applications / / Jim Sterne
| Artificial intelligence for marketing : practical applications / / Jim Sterne |
| Autore | Sterne Jim |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource (345 pages) |
| Disciplina | 658.800285/63 |
| Collana | Wiley & SAS business series |
| Soggetto topico | Artificial intelligence - Marketing applications |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-40637-4
1-119-40636-6 1-119-40634-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910271007703321 |
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Sterne Jim
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| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Artificial intelligence for marketing : practical applications / / Jim Sterne
| Artificial intelligence for marketing : practical applications / / Jim Sterne |
| Autore | Sterne Jim |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource (345 pages) |
| Disciplina | 658.800285/63 |
| Collana |
Wiley & SAS business series
THEi Wiley ebooks |
| Soggetto topico | Artificial intelligence - Marketing applications |
| ISBN |
1-119-40637-4
1-119-40636-6 1-119-40634-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910830497403321 |
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Sterne Jim
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| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Intelligent processing practices and tools for e-commerce data, information, and knowledge / / Honghao Gao [and three others], editors
| Intelligent processing practices and tools for e-commerce data, information, and knowledge / / Honghao Gao [and three others], editors |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (124 pages) |
| Disciplina | 658.80028563 |
| Collana | EAI/Springer innovations in communication and computing |
| Soggetto topico |
Artificial intelligence - Marketing applications
Electronic commerce Computational intelligence |
| ISBN | 3-030-78303-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910522999803321 |
| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The voice catchers : how marketers listen in to exploit your feelings, your privacy, and your wallet / / Joseph Turow
| The voice catchers : how marketers listen in to exploit your feelings, your privacy, and your wallet / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, Connecticut : , : Yale University Press, , [2021] |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.80028563 |
| Soggetto topico |
Interactive marketing
Voice Artificial intelligence - Marketing applications |
| ISBN | 0-300-25873-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- CONTENTS -- THE VOICE CATCHERS -- Introduction: Here Comes the Voice Intelligence Industry -- 1 Rise of the Seductive Assistants -- 2 What Marketers See in Voice -- 3 An Operating System for Your Life -- 4 Voice Tech Conquers the Press -- 5 Advertisers Get Ready -- 6 Voice Profiling and Freedom -- Acknowledgments -- Notes -- Index |
| Record Nr. | UNINA-9910554205303321 |
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Turow Joseph
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| New Haven, Connecticut : , : Yale University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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