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Affiliate marketing excellence / / David Brock
| Affiliate marketing excellence / / David Brock |
| Autore | Brock David |
| Pubbl/distr/stampa | Hanover, New Hampshire : , : Scribl, , [2019] |
| Descrizione fisica | 1 online resource (58 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Affiliate programs (World Wide Web)
Internet marketing |
| ISBN | 1-63348-124-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Also By David Brock -- Chapter 6: Conclusions: The Secrets You Have Learned -- Chapter 1: The Life of an Affiliate Marketer: What to Expect -- How Much Does an Affiliate Marketer Make? -- The Affiliate Marketing Lifestyle: What Does Affiliate Marketing Involve? -- How to Approach Affiliate Marketing? -- Chapter 2: The Mechanics of Affiliate Marketing: How it All Works -- Types of Affiliate Program and Choosing the Best Product -- Some More Tips for Choosing Your Affiliate Product -- Why do Product Creators on Digital Affiliate Networks Give Away So Much Profit? -- Your Beginner Strategy: Don't Reinvent the Wheel -- Scaling Up -- Chapter 3: Making Things Sell -- What is a Sales Page? Creating the Layout -- Writing Your Sales Script -- Value Proposition -- Chapter 4: More Platforms for Selling -- Blog Posts -- Email Marketing -- Affiliate Marketing in Person -- Using Your Existing Routes to Market -- Influencer Marketing -- Chapter 5: Marketing Your Blog, Mailing List and Sales Page -- The Power of Content Marketing -- PPC -- About Author -- Also By David Brock. |
| Record Nr. | UNINA-9910793437303321 |
Brock David
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| Hanover, New Hampshire : , : Scribl, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Affiliate marketing excellence / / David Brock
| Affiliate marketing excellence / / David Brock |
| Autore | Brock David |
| Pubbl/distr/stampa | Hanover, New Hampshire : , : Scribl, , [2019] |
| Descrizione fisica | 1 online resource (58 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Affiliate programs (World Wide Web)
Internet marketing |
| ISBN | 1-63348-124-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Also By David Brock -- Chapter 6: Conclusions: The Secrets You Have Learned -- Chapter 1: The Life of an Affiliate Marketer: What to Expect -- How Much Does an Affiliate Marketer Make? -- The Affiliate Marketing Lifestyle: What Does Affiliate Marketing Involve? -- How to Approach Affiliate Marketing? -- Chapter 2: The Mechanics of Affiliate Marketing: How it All Works -- Types of Affiliate Program and Choosing the Best Product -- Some More Tips for Choosing Your Affiliate Product -- Why do Product Creators on Digital Affiliate Networks Give Away So Much Profit? -- Your Beginner Strategy: Don't Reinvent the Wheel -- Scaling Up -- Chapter 3: Making Things Sell -- What is a Sales Page? Creating the Layout -- Writing Your Sales Script -- Value Proposition -- Chapter 4: More Platforms for Selling -- Blog Posts -- Email Marketing -- Affiliate Marketing in Person -- Using Your Existing Routes to Market -- Influencer Marketing -- Chapter 5: Marketing Your Blog, Mailing List and Sales Page -- The Power of Content Marketing -- PPC -- About Author -- Also By David Brock. |
| Record Nr. | UNINA-9910827803603321 |
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Brock David
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| Hanover, New Hampshire : , : Scribl, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Getting started in affiliate marketing [[electronic resource] /] / Red Barrington
| Getting started in affiliate marketing [[electronic resource] /] / Red Barrington |
| Autore | Barrington Red (Director, Red Star Digital, UK) |
| Pubbl/distr/stampa | London, : Henry Stewart Talks, 2020 |
| Descrizione fisica | 1 online resource (1 streaming video file (35 min.) : color, sound) |
| Collana | Digital marketing best practice : fundamentals of strategy and practice |
| Soggetto topico |
Affiliate programs (World Wide Web)
Internet marketing Multilevel marketing |
| Formato | Videoregistrazioni  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents: Understanding affiliate marketing -- Tracking in affiliate marketing -- Benefits and drawbacks of affiliate marketing -- Affiliate segments. |
| Record Nr. | UNINA-9910867267603321 |
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Barrington Red (Director, Red Star Digital, UK)
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| London, : Henry Stewart Talks, 2020 | ||
| Videoregistrazioni | ||
| Lo trovi qui: Univ. Federico II | ||
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Haftungsfragen beim Affiliate-Marketing : rechtliche Grenzen und Zurechnung (schutz-)rechtsverletzender Verhaltensweisen / / Simon Reuter
| Haftungsfragen beim Affiliate-Marketing : rechtliche Grenzen und Zurechnung (schutz-)rechtsverletzender Verhaltensweisen / / Simon Reuter |
| Autore | Reuter Simon |
| Edizione | [1. Auflage.] |
| Pubbl/distr/stampa | Baden-Baden, [Germany] : , : Nomos, , 2016 |
| Descrizione fisica | 1 online resource (346 pages) : illustrations |
| Disciplina | 658.84 |
| Collana | Schriftenreihe zu Medienrecht, Medienproduktion und Medienökonomie |
| Soggetto topico |
Multilevel marketing
Affiliate programs (World Wide Web) |
| ISBN | 3-8452-7565-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910150394503321 |
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Reuter Simon
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| Baden-Baden, [Germany] : , : Nomos, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford
| SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford |
| Autore | Ledford Jerri L |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley |
| Descrizione fisica | 1 online resource (410 p.) |
| Disciplina |
006.7/6
006.76 |
| Collana | Bible |
| Soggetto topico |
Internet marketing
Web sites - Design Web sites - Ratings and rankings Affiliate programs (World Wide Web) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-22230-5
9786611222307 0-470-26211-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
SEO Search Engine Optimization Bible; About the Author; About the Technical Editor; Credits; Acknowledgments; Contents at a Glance; Contents; Introduction; Who Should Read This Book; How This Book Is Organized; Where to Go from Here; Part I: Understanding SEO; Chapter 1: Search Engine Basics; What Is a Search Engine?; Anatomy of a Search Engine; Characteristics of Search; Classifications of Search Engines; Putting Search Engines to Work for You; Manipulating Search Engines; Chapter 2: Creating an SEO Plan; Understanding Why You Need SEO; Setting SEO Goals; Creating Your SEO Plan
Understanding Organic SEO Achieving Organic SEO; Part II: SEO Strategies; Chapter 3: Building Your Site for SEO; Before You Build Your Site; Understanding Web-Site Optimization; Components of an SEO-Friendly Page; Problem Pages and Work-Arounds; Programming Languages and SEO; Other Design Concerns; After Your Site Is Built; Chapter 4: Keywords and Your Web Site; The Importance of Keywords; Understanding Heuristics; Using Anchor Text; Picking the Right Keywords; What's the Right Keyword Density?; Taking Advantage of Organic Keywords; Avoid Keyword Stuffing; More About Keyword Optimization Chapter 5: Pay-per-Click and SEO How Pay-per-Click Works; Pay-per-Click Categories; Understanding How PPC Affects SEO; Keyword Competitive Research; Choosing Effective Keywords; Writing Ad Descriptions; Monitoring and Analyzing Results; Chapter 6: Maximizing Pay-per-Click Strategies; Understanding Keyword Placement; Alt and Other Tags and Attributes; URLS and File Names; Chapter 7: Increasing Keyword Success; Writing Keyword Advertisement Text; Create Great Landing Pages; Understanding and Using A/B Testing; Avoiding Keyword Stuffing; Chapter 8: Understanding and Using Behavioral Targeting What Is Behavioral Targeting? Taking Advantage of Behavioral Targeting; Additional Behavioral Targeting Tips; Chapter 9: Managing Keyword and PPC Campaigns; Keyword Budgeting; Understanding Bid Management; Tracking Keywords and Conversions; Reducing Pay-per-Click Costs; Improving Click-Through Rates; The ROI of PPC; Chapter 10: Keyword Tools and Services; Google AdWords; Yahoo! Search Marketing; Microsoft adCenter; Chapter 11: Tagging Your Web Site; What's So Important About Site Tagging?; How Does Site Tagging Work?; Additional HTML Tags; Using Redirect Pages Chapter 12: The Content Piece of the Puzzle How Does Web-Site Content Affect SEO?; Elements of Competitive Content; To Use or Not? Duplicate Content; Stay Away from Search Engine Spam; Considerations for Multi-Lingual Sites; Content Management Systems; Understand and Use Viral Content; Chapter 13: Understanding the Role of Links and Linking; How Links Affect SEO; How Links and Linking Work; The Basics of Link Building; Using Internal Links; Judging the Effectiveness of Your Links; Part III: Optimizing Search Strategies; Chapter 14: Adding Your Site to Directories; What Are Directories? Geo-Targeting SEO Strategies |
| Record Nr. | UNINA-9910450939303321 |
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Ledford Jerri L
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| Hoboken, N.J., : Wiley | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford
| SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford |
| Autore | Ledford Jerri L |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley |
| Descrizione fisica | 1 online resource (410 p.) |
| Disciplina |
006.7/6
006.76 |
| Collana | Bible |
| Soggetto topico |
Internet marketing
Web sites - Design Web sites - Ratings and rankings Affiliate programs (World Wide Web) |
| ISBN |
1-281-22230-5
9786611222307 0-470-26211-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
SEO Search Engine Optimization Bible; About the Author; About the Technical Editor; Credits; Acknowledgments; Contents at a Glance; Contents; Introduction; Who Should Read This Book; How This Book Is Organized; Where to Go from Here; Part I: Understanding SEO; Chapter 1: Search Engine Basics; What Is a Search Engine?; Anatomy of a Search Engine; Characteristics of Search; Classifications of Search Engines; Putting Search Engines to Work for You; Manipulating Search Engines; Chapter 2: Creating an SEO Plan; Understanding Why You Need SEO; Setting SEO Goals; Creating Your SEO Plan
Understanding Organic SEO Achieving Organic SEO; Part II: SEO Strategies; Chapter 3: Building Your Site for SEO; Before You Build Your Site; Understanding Web-Site Optimization; Components of an SEO-Friendly Page; Problem Pages and Work-Arounds; Programming Languages and SEO; Other Design Concerns; After Your Site Is Built; Chapter 4: Keywords and Your Web Site; The Importance of Keywords; Understanding Heuristics; Using Anchor Text; Picking the Right Keywords; What's the Right Keyword Density?; Taking Advantage of Organic Keywords; Avoid Keyword Stuffing; More About Keyword Optimization Chapter 5: Pay-per-Click and SEO How Pay-per-Click Works; Pay-per-Click Categories; Understanding How PPC Affects SEO; Keyword Competitive Research; Choosing Effective Keywords; Writing Ad Descriptions; Monitoring and Analyzing Results; Chapter 6: Maximizing Pay-per-Click Strategies; Understanding Keyword Placement; Alt and Other Tags and Attributes; URLS and File Names; Chapter 7: Increasing Keyword Success; Writing Keyword Advertisement Text; Create Great Landing Pages; Understanding and Using A/B Testing; Avoiding Keyword Stuffing; Chapter 8: Understanding and Using Behavioral Targeting What Is Behavioral Targeting? Taking Advantage of Behavioral Targeting; Additional Behavioral Targeting Tips; Chapter 9: Managing Keyword and PPC Campaigns; Keyword Budgeting; Understanding Bid Management; Tracking Keywords and Conversions; Reducing Pay-per-Click Costs; Improving Click-Through Rates; The ROI of PPC; Chapter 10: Keyword Tools and Services; Google AdWords; Yahoo! Search Marketing; Microsoft adCenter; Chapter 11: Tagging Your Web Site; What's So Important About Site Tagging?; How Does Site Tagging Work?; Additional HTML Tags; Using Redirect Pages Chapter 12: The Content Piece of the Puzzle How Does Web-Site Content Affect SEO?; Elements of Competitive Content; To Use or Not? Duplicate Content; Stay Away from Search Engine Spam; Considerations for Multi-Lingual Sites; Content Management Systems; Understand and Use Viral Content; Chapter 13: Understanding the Role of Links and Linking; How Links Affect SEO; How Links and Linking Work; The Basics of Link Building; Using Internal Links; Judging the Effectiveness of Your Links; Part III: Optimizing Search Strategies; Chapter 14: Adding Your Site to Directories; What Are Directories? Geo-Targeting SEO Strategies |
| Record Nr. | UNINA-9910777312903321 |
|
Ledford Jerri L
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||
| Hoboken, N.J., : Wiley | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
