Implementing an Integrated Marketing Communications Strategy [[electronic resource] ] : How to Benchmark and Improve Marketing Communications Planning in Your Business
| Implementing an Integrated Marketing Communications Strategy [[electronic resource] ] : How to Benchmark and Improve Marketing Communications Planning in Your Business |
| Autore | Hart Norman |
| Pubbl/distr/stampa | London, : Thorogood Publishing, 1999 |
| Descrizione fisica | 1 online resource (69 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Advertising media planning -- Handbooks, manuals, etc
Marketing -- Management -- Handbooks, manuals, etc Small business -- Marketing -- Handbooks, manuals, etc |
| ISBN |
1-280-23291-9
9786610232918 1-85418-536-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The author; Contents; Chapter 1: Integrated marketing communications planning; Chapter 2: The communications audit; Chapter 3: The ten point Marcom Plan |
| Record Nr. | UNISA-996213076203316 |
Hart Norman
|
||
| London, : Thorogood Publishing, 1999 | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Implementing an Integrated Marketing Communications Strategy [[electronic resource] ] : How to Benchmark and Improve Marketing Communications Planning in Your Business
| Implementing an Integrated Marketing Communications Strategy [[electronic resource] ] : How to Benchmark and Improve Marketing Communications Planning in Your Business |
| Autore | Hart Norman |
| Pubbl/distr/stampa | London, : Thorogood Publishing, 1999 |
| Descrizione fisica | 1 online resource (69 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Advertising media planning -- Handbooks, manuals, etc
Marketing -- Management -- Handbooks, manuals, etc Small business -- Marketing -- Handbooks, manuals, etc |
| ISBN |
1-280-23291-9
9786610232918 1-85418-536-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The author; Contents; Chapter 1: Integrated marketing communications planning; Chapter 2: The communications audit; Chapter 3: The ten point Marcom Plan |
| Record Nr. | UNINA-9910679891603321 |
Hart Norman
|
||
| London, : Thorogood Publishing, 1999 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||