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Access to Online Resources : A Guide for the Modern Librarian / / by Kristina Botyriute
| Access to Online Resources : A Guide for the Modern Librarian / / by Kristina Botyriute |
| Autore | Botyriute Kristina |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | 2018 |
| Descrizione fisica | 1 online resource (VII, 42 p. 49 illus.) |
| Disciplina | 020 |
| Soggetto topico |
Library science
Business information services Application software Educational technology Advertising media planning Library Science Business Information Systems Computer and Information Systems Applications Digital Education and Educational Technology Media Planning |
| ISBN |
9783319739908
3319739905 |
| Classificazione | BUS070060COM005030COM032000EDU039000LAN025000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Authentication and Authorisation -- Web based Authentication -- IP Address Recognition -- SAML -- OpenID Connect -- Basic Trouble Shooting. . |
| Record Nr. | UNINA-9910265129103321 |
Botyriute Kristina
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| 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Attention Economy : A Category Blueprint / / by Karen Nelson-Field
| The Attention Economy : A Category Blueprint / / by Karen Nelson-Field |
| Autore | Nelson-Field Karen |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (386 pages) |
| Disciplina | 153.733 |
| Soggetto topico |
Advertising media planning
Communication Telemarketing Internet marketing Social media Digital media Advertising Media Planning Media and Communication Digital Marketing Social Media Digital and New Media |
| ISBN |
9789819700844
9819700841 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 The First Episode -- Chapter 2 Big Little Learnings -- Chapter 3 Attention Science Becomes a Science -- Chapter 4 The Reinvention of Invention -- Chapter 5 A Guide to Now and Next -- Chapter 6 From Realization to Action: the diary of a CPO -- Chapter 7 The Investors -- Chapter 8 Attention to Ethics -- Chapter 9 Back to the Future Gazing. |
| Record Nr. | UNINA-9910900177503321 |
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Nelson-Field Karen
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Attention Economy and How Media Works : Simple Truths for Marketers / / by Karen Nelson-Field
| The Attention Economy and How Media Works : Simple Truths for Marketers / / by Karen Nelson-Field |
| Autore | Nelson-Field Karen |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (161 pages) : illustrations |
| Disciplina | 658.872 |
| Soggetto topico |
Business
Management science Advertising media planning Communication Telemarketing Internet marketing Social media Digital media Business and Management Media Planning Media and Communication Digital Marketing Social Media Digital and New Media |
| ISBN |
9789811515408
9811515409 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 - The First Episode -- Chapter 2 - Big Little Learnings -- Chapter 3 - Attention Science Becomes a Science -- Chapter 4 - The Reinvention of Invention -- Chapter 5 - A Guide to Now and Next -- Chapter 6 - From Realisation to Action: the Diary of a CPO -- Chapter 7 - The Investors -- Chapter 8 - Attention to Ethics -- Chapter 9 - Back to the Future Gazing. |
| Record Nr. | UNINA-9910373886203321 |
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Nelson-Field Karen
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
| Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [2nd ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (ix, 199 pages) : illustrations (some color), charts |
| Disciplina |
658.8342
658.8343 |
| Collana | Gale eBooks |
| Soggetto topico |
Consumer behavior
Customer relations - Management Communication in organizations Telemarketing Internet marketing Advertising media planning Emotions Consumer Behavior Customer Relationship Management Corporate Communication Digital Marketing Media Planning Emotion |
| ISBN |
9783030003807
3030003809 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910337787803321 |
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Kucuk S. Umit
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
| Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (IX, 141 p. 10 illus., 6 illus. in color.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations - Management
Communication in organizations Telemarketing Internet marketing Advertising media planning Emotions Customer Relationship Management Corporate Communication Digital Marketing Media Planning Emotion |
| ISBN |
9783319415192
3319415190 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910254958003321 |
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Kucuk S. Umit
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times / / by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
| Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times / / by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos |
| Autore | Rizomyliotis Ioannis |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 92 p. 2 illus.) |
| Disciplina | 658 |
| Soggetto topico |
Advertising media planning
Telemarketing Internet marketing Communication in organizations Strategic planning Leadership Technological innovations Media Planning Digital Marketing Corporate Communication Business Strategy and Leadership Innovation and Technology Management |
| ISBN |
9783319587837
3319587838 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Significance of Business-to-Business Marketing -- 2. Business-to-Business Marketing Communication During Recession -- 3. The Current Media Landscape in Business-to-Business Markets -- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence -- 5. Achieving Advertising Effectiveness Through Innovation -- 6. What is Next for Business-to-Business Marketing Communications? |
| Record Nr. | UNINA-9910254907903321 |
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Rizomyliotis Ioannis
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing / / edited by Saloomeh Tabari, Qing Shan Ding
| Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing / / edited by Saloomeh Tabari, Qing Shan Ding |
| Autore | Tabari Saloomeh |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (227 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | DingQing Shan |
| Soggetto topico |
Branding (Marketing)
Telemarketing Internet marketing Advertising media planning Branding Digital Marketing Media Planning |
| ISBN |
9783031635168
3031635167 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. Conceptualising influencer, brand, and audience relationships on social media platforms -- Chapter 3. The effect of social media influencers on customers' perceived brand value, brand influencer, and purchase intention: A perspective of Gen Z -- Chapter 4. Impact of social media influencers (SMIs) on millennials choosing a travel destination -- Chapter 5. Advantages and disadvantages of using social media influencers -- Chapter 6. Research on the Effect of Brand Virtual Influencers Endorsement on Consumer Purchase Intention -- Chapter 7. Play or attack: Identity in the virtual world, a conceptual perspective on virtual influencers and influencer marketing -- Chapter 8. Virtual world, fear of missing out and its impact on impulsive buying -- Chapter 9. Virtual Influencers, the Future of Marketing and Branding? -- Chapter 10. Influencers, Materialism, Mental Health and Sustainability. |
| Record Nr. | UNINA-9910886065503321 |
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Tabari Saloomeh
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Conquering Digital Overload : Leadership strategies that build engaging work cultures / / edited by Peter Thomson, Mike Johnson, J. Michael Devlin
| Conquering Digital Overload : Leadership strategies that build engaging work cultures / / edited by Peter Thomson, Mike Johnson, J. Michael Devlin |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XX, 192 p. 1 illus.) |
| Disciplina | 658.4092 |
| Soggetto topico |
Strategic planning
Leadership Technological innovations Advertising media planning Business Strategy and Leadership Innovation and Technology Management Media Planning |
| ISBN |
9783319637990
3319637991 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910298168803321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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CSR Communication in the Media : Media Management on Sustainability at a Global Level / / edited by Franzisca Weder, Lars Rademacher, René Schmidpeter
| CSR Communication in the Media : Media Management on Sustainability at a Global Level / / edited by Franzisca Weder, Lars Rademacher, René Schmidpeter |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (246 pages) |
| Disciplina | 658.408 |
| Collana | CSR, Sustainability, Ethics & Governance |
| Soggetto topico |
Advertising media planning
Journalism Mass media and globalization Corporate governance Sustainability Media Planning Media and Globalisation Corporate Governance |
| ISBN |
9783031189760
3-031-18976-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes -- Chapter 2. Conceptualizing Media CSR Communication: Responsible Contributions to the (Global) Public Sphere? -- Chapter 3. Sustainability as Cultural Practice and Media as Institutions of Change -- Chapter 4. The Should, the Could and the Would. On Paradox Constellations of CSR in the Media Business – and a Call to Action -- Chapter 5. Public Value for Public Service Media? A Case Study Analysis of Austria’s ORF -- Chapter 6. Crisis Communication and Corporate Responsibility in Media Companies a Case Study of the “Relotius Scandal” and an Exploratory Study of Communications Managers and Ombudsmen -- Chapter 7. Corporate Social Responsibility - Hiring Requisition in Media Companies? -- Chapter 8. Smart Exclusion: How May Digital Platforms Hinder Inclusivity Within News Organizations? -- Chapter 9. CSR in the News Media Industry in Times of the Climate Crisis: A Critical Reflection -- Chapter 10. Corporate Social Responsibility in German Media Companies: Motivation and Integration into the Corporate Strategy -- Chapter 11. Public Debates About the Social Responsibility of Media Companies – a Longitudinal Analysis of Swiss Media Companies From 2010 to 2019 -- Chapter 12. The Corporate Social Responsibility of the Media and the Turkish Media: Perspectives of Journalism Educators on Media and Corporate Responsibility -- Chapter 13. “Social Responsibility” as a Weapon? -- Chapter 14. Subsistence Journalism: Corporate Control and Corporate Change in Queensland Regional Journalism -- Chapter 15. Journalism and Ethics Amid the Infodemic -- Chapter 16. Jenseits Von Staat Und Marktversagen -- Chapter 17. The Dual CR Responsibility of Media Companies - We Only Create Entertainment, Don't We? -- Chapter 18. Interviews. |
| Record Nr. | UNINA-9910683348103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Decline of Public Access and Neo-Liberal Media Regimes / / by Brian Caterino
| The Decline of Public Access and Neo-Liberal Media Regimes / / by Brian Caterino |
| Autore | Caterino Brian |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (viii, 280 pages) |
| Disciplina |
384.550973
658 |
| Soggetto topico |
Mass media - Political aspects
Communication Cultural policy Advertising media planning Media Policy and Politics Media and Communication Cultural Policy and Politics Media Planning |
| ISBN |
9783030394035
3030394034 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Public Access in Decline -- 2. The Frankfurt School and its Aftermath -- 3. Public Interest Standards from Radio to Public Television -- 4. The Emergence of Public Access Television -- 5. Neo-liberalism the Public Sphere and the Decline of Public Obligation -- 6. Access Under Attack: Some Examples -- 7. Looking Through the Wrong End of the Telescope: Internet Democracy vs Public Access -- 8. A Future for Public Access?. |
| Record Nr. | UNINA-9910484779303321 |
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Caterino Brian
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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