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Adcreep : The Case Against Modern Marketing / / Mark Bartholomew
| Adcreep : The Case Against Modern Marketing / / Mark Bartholomew |
| Autore | Bartholomew Mark |
| Pubbl/distr/stampa | Stanford, CA : , : Stanford University Press, , [2020] |
| Descrizione fisica | 1 online resource (236 pages) |
| Disciplina | 343.7308/2 |
| Soggetto topico |
Advertising laws - United States
Marketing - Law and legislation - United States Advertising - Social aspects - United States Marketing - Social aspects - United States |
| ISBN | 1-5036-0218-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Introduction -- 1. Advertising on Trial -- 2. Colonizing New Advertising Spaces -- 3. The New Market Research -- 4. From Market Share to Mindshare -- 5. Sellebrity -- 6. Stopping Adcreep -- Acknowledgments -- Notes -- Index |
| Record Nr. | UNINA-9910792939603321 |
Bartholomew Mark
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| Stanford, CA : , : Stanford University Press, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adcreep : The Case Against Modern Marketing / / Mark Bartholomew
| Adcreep : The Case Against Modern Marketing / / Mark Bartholomew |
| Autore | Bartholomew Mark |
| Pubbl/distr/stampa | Stanford, CA : , : Stanford University Press, , [2020] |
| Descrizione fisica | 1 online resource (236 pages) |
| Disciplina | 343.7308/2 |
| Soggetto topico |
Advertising laws - United States
Marketing - Law and legislation - United States Advertising - Social aspects - United States Marketing - Social aspects - United States |
| ISBN | 1-5036-0218-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Introduction -- 1. Advertising on Trial -- 2. Colonizing New Advertising Spaces -- 3. The New Market Research -- 4. From Market Share to Mindshare -- 5. Sellebrity -- 6. Stopping Adcreep -- Acknowledgments -- Notes -- Index |
| Record Nr. | UNINA-9910825835303321 |
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Bartholomew Mark
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| Stanford, CA : , : Stanford University Press, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brandishing the First Amendment [[electronic resource] ] : commercial expression in America / / Tamara R. Piety
| Brandishing the First Amendment [[electronic resource] ] : commercial expression in America / / Tamara R. Piety |
| Autore | Piety Tamara R |
| Pubbl/distr/stampa | Ann Arbor, : University of Michigan Press, 2012 |
| Descrizione fisica | 1 online resource (341 p.) |
| Disciplina | 342.7308/53 |
| Soggetto topico |
Corporate speech - United States
Freedom of speech - United States Advertising laws - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-12891-7
9786613532794 0-472-02772-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Commercial and corporate speech -- The scope of commercial expression -- Why protect speech? Four fundamental interests -- Autonomy as a human interest -- Brands, information, and consumer "education" -- Advertising and manipulation -- Tough love paternalism -- The corporate person -- Commercial democracy -- Commercial expression and economic instability -- Commercial expression and environmental instability. |
| Record Nr. | UNINA-9910461438703321 |
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Piety Tamara R
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| Ann Arbor, : University of Michigan Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brandishing the First Amendment : commercial expression in America / / Tamara R. Piety
| Brandishing the First Amendment : commercial expression in America / / Tamara R. Piety |
| Autore | Piety Tamara R |
| Pubbl/distr/stampa | Ann Arbor : , : University of Michigan Press, , c2012 |
| Descrizione fisica | 1 online resource (341 p.) |
| Disciplina | 342.7308/53 |
| Soggetto topico |
Corporate speech - United States
Freedom of speech - United States Advertising laws - United States |
| Soggetto non controllato | Commercial free speech |
| ISBN |
1-280-12891-7
9786613532794 0-472-02772-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Commercial and corporate speech -- The scope of commercial expression -- Why protect speech? Four fundamental interests -- Autonomy as a human interest -- Brands, information, and consumer "education" -- Advertising and manipulation -- Tough love paternalism -- The corporate person -- Commercial democracy -- Commercial expression and economic instability -- Commercial expression and environmental instability. |
| Record Nr. | UNINA-9910790597003321 |
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Piety Tamara R
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| Ann Arbor : , : University of Michigan Press, , c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brandishing the First Amendment : commercial expression in America / / Tamara R. Piety
| Brandishing the First Amendment : commercial expression in America / / Tamara R. Piety |
| Autore | Piety Tamara R |
| Pubbl/distr/stampa | Ann Arbor : , : University of Michigan Press, , c2012 |
| Descrizione fisica | 1 online resource (341 p.) |
| Disciplina | 342.7308/53 |
| Soggetto topico |
Corporate speech - United States
Freedom of speech - United States Advertising laws - United States |
| Soggetto non controllato | Commercial free speech |
| ISBN |
1-280-12891-7
9786613532794 0-472-02772-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Commercial and corporate speech -- The scope of commercial expression -- Why protect speech? Four fundamental interests -- Autonomy as a human interest -- Brands, information, and consumer "education" -- Advertising and manipulation -- Tough love paternalism -- The corporate person -- Commercial democracy -- Commercial expression and economic instability -- Commercial expression and environmental instability. |
| Record Nr. | UNINA-9910810440903321 |
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Piety Tamara R
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| Ann Arbor : , : University of Michigan Press, , c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Disclosures 101 for social media influencers
| Disclosures 101 for social media influencers |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, , 2019 |
| Descrizione fisica | 1 online resource (7 pages) : color illustrations |
| Soggetto topico |
Social media - United States
Advertising laws - United States Marketing - Law and legislation - United States Internet marketing - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910713532003321 |
| [Washington, D.C.] : , : Federal Trade Commission, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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FTC staff report [[electronic resource] ] : self-regulatory principles for online behavioral advertising
| FTC staff report [[electronic resource] ] : self-regulatory principles for online behavioral advertising |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, , 2009 |
| Descrizione fisica | 1 online resource (iv, 48 pages) : illustrations |
| Collana | FTC Staff Report |
| Soggetto topico |
Advertising - Psychological aspects
Marketing - Psychological aspects Advertising laws - United States Consumer behavior - United States Internet advertising - United States Consumer protection - United States Advertising - Self-regulation - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | FTC staff report |
| Record Nr. | UNINA-9910699293003321 |
| [Washington, D.C.] : , : Federal Trade Commission, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston
| The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston |
| Autore | Preston Ivan L. <1931-> |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Madison, Wis., : University of Wisconsin Press, c1996 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - United States
Selling Advertising laws - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-78819-1
9786612788192 0-299-15253-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910458688303321 |
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Preston Ivan L. <1931->
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| Madison, Wis., : University of Wisconsin Press, c1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston
| The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston |
| Autore | Preston Ivan L. <1931-> |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Madison, Wis., : University of Wisconsin Press, c1996 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - United States
Selling Advertising laws - United States |
| ISBN |
1-282-78819-1
9786612788192 0-299-15253-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910791460303321 |
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Preston Ivan L. <1931->
|
||
| Madison, Wis., : University of Wisconsin Press, c1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston
| The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston |
| Autore | Preston Ivan L. <1931-> |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Madison, Wis., : University of Wisconsin Press, c1996 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - United States
Selling Advertising laws - United States |
| ISBN |
1-282-78819-1
9786612788192 0-299-15253-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Contents -- Preface -- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated -- Notes -- Table of Cases -- Index. |
| Record Nr. | UNINA-9910821887803321 |
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Preston Ivan L. <1931->
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| Madison, Wis., : University of Wisconsin Press, c1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
