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Adageglobal
| Adageglobal |
| Pubbl/distr/stampa | New York, N.Y., : Ad Age Group, 2000-2002 |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Advertising
Advertising agencies Marketing |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996199273003316 |
| New York, N.Y., : Ad Age Group, 2000-2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Adageglobal
| Adageglobal |
| Pubbl/distr/stampa | New York, N.Y., : Ad Age Group, 2000-2002 |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Advertising
Advertising agencies Marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339580203321 |
| New York, N.Y., : Ad Age Group, 2000-2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising organizations and publications [[electronic resource] ] : a resource guide / / edited by John Philip Jones
| Advertising organizations and publications [[electronic resource] ] : a resource guide / / edited by John Philip Jones |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2000 |
| Descrizione fisica | 1 online resource (xviii, 346 p.) : ill |
| Disciplina | 659.1125 |
| Altri autori (Persone) | JonesJohn Philip |
| Soggetto topico |
Advertising agencies
Advertising - Societies, etc |
| ISBN |
1-322-41323-1
1-4522-2044-1 1-4522-2186-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; ""Subliminal"" Advertising; Introduction; Part I - Advertising Organizations; Chapter 1 - Advertising Archives-The University of Illinois; Chapter 2 - Advertising Archives-Other Collections; Chapter 3 - The Advertising Association (AA) (United Kingdom); Chapter 4 - The Advertising Council; Chapter 5 - The Advertising Educational Foundation (AEF); Chapter 6 - The Advertising Federation of Australia (AFA); Chapter 7 - Advertising Industry Awards; Chapter 8 - The Advertising Research Foundation (ARF); Chapter 9 - Advertising Seminars International (asi)
Chapter 10 - The American Academy of Advertising (AAA)Chapter 11 - The American Advertising Federation (AAF) and the Advertising Hall of Fame; Chapter 12 - The American Association of Advertising Agencies (AAAA); Chapter 13 - The American Marketing Association (ΑΜΑ); Chapter 14 - Arcature (formerly the Coalition for Brand Equity); Chapter 15 - The Association of National Advertisers (ANA); Chapter 16 - The Audit Bureau of Circulations (ABC); Chapter 17 - British Design and Art Direction (D&AD); Chapter 18 - The Children's Advertising Review Unit (CARU) Chapter 19 - Competitive Media Reporting (CMR)Chapter 20 - The Council for Marketing and Opinion Research (CMOR); Chapter 21 - The Council of American Survey Research Organizations (CASRO); Chapter 22 - Cox Direct-Annual Surveys of Promotional Practices; Chapter 23 - The Direct Marketing Association (DMA); Chapter 24 - The Direct Marketing Educational Foundation (DMEF); Chapter 25 - The European Association of Advertising Agencies (EAAA); Chapter 26 - The European Society for Opinion and Marketing Research (ESOMAR); Chapter 27 - The Federal Trade Commission and How It Regulates Advertising Chapter 28 - The Free-Standing Insert (FSI) CouncilChapter 29 - Genootschap Voor Reclame (GVR); Chapter 30 - Gesamtverband Werbeagenturen (GWA); Chapter 31 - The History of Advertising Trust Archive (HAT) (United Kingdom); Chapter 32 - The Incorporated Society of British Advertisers (ISBA); Chapter 33 - Institut de Recherches et d'Etudes Publicitaires (IREP); Chapter 34 - The Institute of Canadian Advertising (ICA); Chapter 35 - The Institute of Practitioners in Advertising (IPA); Chapter 36 - The International Advertising Association (IAA) Chapter 37 - The International Advertising Festival, CannesChapter 38 - The International Federation of Periodical Publishers (FIPP); Chapter 39 - The International Radio & Television Society Foundation (IRTS); Chapter 40 - The Internet Advertising Bureau (IAB); Chapter 41 - The Magazine Publishers of America (MPA); Chapter 42 - The Marketing Science Institute (MSI); Chapter 43 - The Marketing Society (United Kingdom); Chapter 44 - The Market Research Council; Chapter 45 - The Market Research Society (MRS) (United Kingdom); Chapter 46 - The Market Research Society of Australia (MRSA) Chapter 47 - The Media Research Club of Chicago (MRCC) |
| Record Nr. | UNINA-9910779122703321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creativity
| Creativity |
| Pubbl/distr/stampa | Chicago, IL, : Crain Communications, ©2001- |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1/05 |
| Soggetto topico |
Advertising
Commercial art Advertising agencies Fantasy in advertising |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996218443903316 |
| Chicago, IL, : Crain Communications, ©2001- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Creativity
| Creativity |
| Pubbl/distr/stampa | Chicago, IL, : Crain Communications, ©2001- |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1/05 |
| Soggetto topico |
Advertising
Commercial art Advertising agencies Fantasy in advertising |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339538103321 |
| Chicago, IL, : Crain Communications, ©2001- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The ultimate secrets of advertising / / by John Philip Jones
| The ultimate secrets of advertising / / by John Philip Jones |
| Autore | Jones John Philip |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif, : Sage Publications, c2002 |
| Descrizione fisica | 1 online resource (xxvi, 224 p.) : ill |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Advertising agencies |
| ISBN |
9781452229362
1452229368 9780761922438 0761922431 9781452262703 1452262705 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half title page; Title page; Copyright page; Dedication; Contents; Epigraph; List of Tables and Figures; Foreword: Red Threads; Acknowledgments; Chapter 1 - Big Ideas and Good Ideas; Chapter 2 - Passing Through the Gate; Chapter 3 - Getting It Right the First Time; Chapter 4 - Repetition, Competition, and the Growth (or Decline) of Brands; Chapter 5 - Keeping the Brand in the Window; Chapter 6 - The Bridge to the Long Term; Chapter 7 - A First Measure of Long-Term Effects; Chapter 8 - The Depth of Advertising's Long-Term Effects
Chapter 9 - Can Doses of Advertising Produce Doses of Profit?Chapter 10 - Frozen Effects Versus Continuous Effects: Snapshots Versus Movies; Appendix A: Tracking Studies; Appendix B: Alternative Systems for Measuring Long-Term Effects; Index; About the Author |
| Record Nr. | UNINA-9910806936003321 |
Jones John Philip
|
||
| Thousand Oaks, Calif, : Sage Publications, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The ultimate secrets of advertising [[electronic resource] /] / John Philip Jones
| The ultimate secrets of advertising [[electronic resource] /] / John Philip Jones |
| Autore | Jones John Philip |
| Pubbl/distr/stampa | London, : SAGE, c2001 |
| Descrizione fisica | 1 online resource (254 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Advertising agencies |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-2936-8
0-7619-2243-1 1-4522-6270-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half title page; Title page; Copyright page; Dedication; Contents; Epigraph; List of Tables and Figures; Foreword: Red Threads; Acknowledgments; Chapter 1 - Big Ideas and Good Ideas; Chapter 2 - Passing Through the Gate; Chapter 3 - Getting It Right the First Time; Chapter 4 - Repetition, Competition, and the Growth (or Decline) of Brands; Chapter 5 - Keeping the Brand in the Window; Chapter 6 - The Bridge to the Long Term; Chapter 7 - A First Measure of Long-Term Effects; Chapter 8 - The Depth of Advertising's Long-Term Effects
Chapter 9 - Can Doses of Advertising Produce Doses of Profit?Chapter 10 - Frozen Effects Versus Continuous Effects: Snapshots Versus Movies; Appendix A: Tracking Studies; Appendix B: Alternative Systems for Measuring Long-Term Effects; Index; About the Author |
| Record Nr. | UNINA-9910480852803321 |
|
Jones John Philip
|
||
| London, : SAGE, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Advertising agencies
(7)
- Advertising (6)
- Commercial art (2)
- Fantasy in advertising (2)
- Marketing (2)