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Decoding Digital Consumer Behavior : Bridging Theory and Practice / / by Alfonso Pellegrino
| Decoding Digital Consumer Behavior : Bridging Theory and Practice / / by Alfonso Pellegrino |
| Autore | Pellegrino Alfonso |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (156 pages) |
| Disciplina |
658.872
659.144 |
| Soggetto topico |
Telemarketing
Internet marketing Advertising - Psychological aspects Consumer satisfaction Advertising Digital Marketing Advertising Psychology Customer Satisfaction |
| ISBN |
9789819734542
9789819734535 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has Changed Consumer Perceptions -- Digital Consumption and Risks -- Consumer Expectations in the Digital Environment -- Memory: How it Works and How to Become "Unforgettable" in a Digital World -- Online Persuasive Communication and its Applications -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4.0 - a "Humanistic" Approach -- Experience at the Core: Digital Customer Experience and Customer Satisfaction. |
| Record Nr. | UNINA-9910865279703321 |
Pellegrino Alfonso
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Depicting the Consumer of Experiential Luxury : Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate / / by Charlotte Hommerberg, Maria Lindgren
| Depicting the Consumer of Experiential Luxury : Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate / / by Charlotte Hommerberg, Maria Lindgren |
| Autore | Hommerberg Charlotte |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (216 pages) |
| Disciplina | 418 |
| Altri autori (Persone) | LindgrenMaria |
| Soggetto topico |
Applied linguistics
Culture Advertising - Psychological aspects Knowledge, Sociology of Advertising Applied Linguistics Sociology of Culture Advertising Psychology Sociology of Knowledge and Discourse |
| ISBN |
9781137600806
9781137600790 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Contemporary luxury -- 3. Field-specific competencies -- 4. Our study -- 5. Attitude in manifestos -- 6. Judgement in reviewer self-presentations -- 7. Involvement in reviews -- 8. Composition and Reaction in reviews -- 9. Valuation in reviews -- 10. The consumers of review-based luxury. |
| Record Nr. | UNINA-9910725101003321 |
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Hommerberg Charlotte
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Advertising in the Post-cookie Era : Strategic Campaign Planning Across the Customer Journey / / by Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
| Digital Advertising in the Post-cookie Era : Strategic Campaign Planning Across the Customer Journey / / by Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz |
| Autore | Schwarz-Musch Alexander |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (157 pages) |
| Disciplina | 659.1 |
| Altri autori (Persone) |
TauchhammerAlexander
GuetzBernhard |
| Collana | Business Guides on the Go |
| Soggetto topico |
Advertising
Telemarketing Internet marketing Advertising - Psychological aspects Business information services Digital Marketing Advertising Psychology IT in Business |
| ISBN |
9783658471002
365847100X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Advertising in a digital environment -- 2. Campaign planning and implementation -- 3. Social media advertising -- 4. Search engine advertising -- 5. Display advertising. |
| Record Nr. | UNINA-9910986133603321 |
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Schwarz-Musch Alexander
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Winning the advertising game : lessons from the Super Bowl ad champions / / by Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
| Winning the advertising game : lessons from the Super Bowl ad champions / / by Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael |
| Autore | Raithel Sascha |
| Edizione | [1st edition.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (139 pages) |
| Disciplina | 659.113 |
| Altri autori (Persone) |
TaylorCharles R
StewartDavid W MafaelAlexander |
| Collana | Business Guides on the Go |
| Soggetto topico |
Marketing
Advertising - Psychological aspects Sports - Economic aspects Advertising Communication in sports Advertising Psychology Sports Economics Sports Communication |
| ISBN |
9783031775062
3031775066 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad Investment -- 7. FOURTH QUARTER: From Screen to Society -- 8. OVER-TIME: Don’t Drop Bricks -- 9. AWARD CEREMONY: Everybody’s Watching - The Best Super Bowl Ads of All Time -- 10. POST GAME: Growing the Audience – Globalizing the NFL Brand and Super Bowl Advertising -- 11. COACH’S PLAYBOOK: Top 10 Key Takeaways. |
| Record Nr. | UNINA-9910983303603321 |
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Raithel Sascha
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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