Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Advertising at war [[electronic resource] ] : business, consumers, and government in the 1940s / / Inger L. Stole
| Advertising at war [[electronic resource] ] : business, consumers, and government in the 1940s / / Inger L. Stole |
| Autore | Stole Inger L |
| Pubbl/distr/stampa | Urbana, : University of Illinois Press, c2012 |
| Descrizione fisica | 1 online resource (282 p.) |
| Disciplina | 940.54/88973 |
| Collana | The history of communication |
| Soggetto topico |
Advertising - United States - History - 20th century
World War, 1939-1945 - United States - Propaganda Corporations - Public relations - United States - History - 20th century |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-71261-X
0-252-09423-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council. |
| Record Nr. | UNINA-9910462178403321 |
Stole Inger L
|
||
| Urbana, : University of Illinois Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising at war [[electronic resource] ] : business, consumers, and government in the 1940s / / Inger L. Stole
| Advertising at war [[electronic resource] ] : business, consumers, and government in the 1940s / / Inger L. Stole |
| Autore | Stole Inger L |
| Pubbl/distr/stampa | Urbana, : University of Illinois Press, c2012 |
| Descrizione fisica | 1 online resource (282 p.) |
| Disciplina | 940.54/88973 |
| Collana | The history of communication |
| Soggetto topico |
Advertising - United States - History - 20th century
World War, 1939-1945 - United States - Propaganda Corporations - Public relations - United States - History - 20th century |
| ISBN |
1-283-71261-X
0-252-09423-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council. |
| Record Nr. | UNINA-9910786361503321 |
|
Stole Inger L
|
||
| Urbana, : University of Illinois Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising at war : business, consumers, and government in the 1940s / / Inger L. Stole
| Advertising at war : business, consumers, and government in the 1940s / / Inger L. Stole |
| Autore | Stole Inger L |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Urbana, : University of Illinois Press, c2012 |
| Descrizione fisica | 1 online resource (282 p.) |
| Disciplina | 940.54/88973 |
| Collana | The history of communication |
| Soggetto topico |
Advertising - United States - History - 20th century
World War, 1939-1945 - United States - Propaganda Corporations - Public relations - United States - History - 20th century |
| ISBN |
1-283-71261-X
0-252-09423-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council. |
| Record Nr. | UNINA-9910813008003321 |
|
Stole Inger L
|
||
| Urbana, : University of Illinois Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
| From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn |
| Autore | Henthorn Cynthia Lee <1963-> |
| Pubbl/distr/stampa | Athens, Ohio, : Ohio University Press, c2006 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 381.0973/09044 |
| Soggetto topico |
Marketing - United States - History - 20th century
Advertising - United States - History - 20th century Consumer behavior - United States - History - 20th century |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8214-4205-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| Record Nr. | UNINA-9910454375603321 |
|
Henthorn Cynthia Lee <1963->
|
||
| Athens, Ohio, : Ohio University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
| From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn |
| Autore | Henthorn Cynthia Lee <1963-> |
| Pubbl/distr/stampa | Athens, Ohio, : Ohio University Press, c2006 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 381.0973/09044 |
| Soggetto topico |
Marketing - United States - History - 20th century
Advertising - United States - History - 20th century Consumer behavior - United States - History - 20th century |
| ISBN | 0-8214-4205-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| Record Nr. | UNINA-9910782088803321 |
|
Henthorn Cynthia Lee <1963->
|
||
| Athens, Ohio, : Ohio University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
| From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn |
| Autore | Henthorn Cynthia Lee <1963-> |
| Pubbl/distr/stampa | Athens, Ohio, : Ohio University Press, c2006 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 381.0973/09044 |
| Soggetto topico |
Marketing - United States - History - 20th century
Advertising - United States - History - 20th century Consumer behavior - United States - History - 20th century |
| ISBN | 0-8214-4205-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| Record Nr. | UNINA-9910822044203321 |
|
Henthorn Cynthia Lee <1963->
|
||
| Athens, Ohio, : Ohio University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The sounds of capitalism [[electronic resource] ] : advertising, music, and the conquest of culture / / Timothy D. Taylor
| The sounds of capitalism [[electronic resource] ] : advertising, music, and the conquest of culture / / Timothy D. Taylor |
| Autore | Taylor Timothy Dean |
| Pubbl/distr/stampa | Chicago ; ; London, : University of Chicago Press, 2012 |
| Descrizione fisica | 1 online resource (367 p.) |
| Disciplina | 306.48420973 |
| Soggetto topico |
Music in advertising - United States
Advertising - United States - History - 20th century Mass media and music - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-99451-7
9786613766120 0-226-79114-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- List of Illustrations -- List of Examples -- Acknowledgments -- Introduction: Capitalism, Consumption, Commerce, and Music -- 1. Music and Advertising in Early Radio -- 2. The Classes and the Masses in the 1920s and 1930s -- 3. The Great Depression and the Rise of the Radio Jingle -- 4. Music, Mood, and Television: The Use of Emotion in Advertising Music in the 1950s and 1960s -- 5. The Standardization of Jingle Production in the 1950s and After -- 6. The Discovery of Youth in the 1960s -- 7. Consumption, Corporatization, and Youth in the 1980s -- 8. Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After -- 9. New Capitalism, Creativity, and the New Petite Bourgeoisie -- Notes -- References -- Index |
| Record Nr. | UNINA-9910452839503321 |
|
Taylor Timothy Dean
|
||
| Chicago ; ; London, : University of Chicago Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The sounds of capitalism [[electronic resource] ] : advertising, music, and the conquest of culture / / Timothy D. Taylor
| The sounds of capitalism [[electronic resource] ] : advertising, music, and the conquest of culture / / Timothy D. Taylor |
| Autore | Taylor Timothy Dean |
| Pubbl/distr/stampa | Chicago ; ; London, : University of Chicago Press, 2012 |
| Descrizione fisica | 1 online resource (367 p.) |
| Disciplina | 306.48420973 |
| Soggetto topico |
Music in advertising - United States
Advertising - United States - History - 20th century Mass media and music - United States |
| Soggetto non controllato | capitalism, advertising, advertisements, ads, music, musical, cultural studies, culture, ethnomusicology, musicology, identity, radio, television, popular song, selling, commercials, commercialism, messaging, communication, consumption, united states of america, american society, usa, 20th century, commerce, great depression, emotion, mood, industrialization, standardization, creativity |
| ISBN |
1-280-99451-7
9786613766120 0-226-79114-9 |
| Classificazione | LC 87610 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- List of Illustrations -- List of Examples -- Acknowledgments -- Introduction: Capitalism, Consumption, Commerce, and Music -- 1. Music and Advertising in Early Radio -- 2. The Classes and the Masses in the 1920s and 1930s -- 3. The Great Depression and the Rise of the Radio Jingle -- 4. Music, Mood, and Television: The Use of Emotion in Advertising Music in the 1950s and 1960s -- 5. The Standardization of Jingle Production in the 1950s and After -- 6. The Discovery of Youth in the 1960s -- 7. Consumption, Corporatization, and Youth in the 1980s -- 8. Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After -- 9. New Capitalism, Creativity, and the New Petite Bourgeoisie -- Notes -- References -- Index |
| Record Nr. | UNINA-9910779112803321 |
|
Taylor Timothy Dean
|
||
| Chicago ; ; London, : University of Chicago Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The sounds of capitalism : advertising, music, and the conquest of culture / / Timothy D. Taylor
| The sounds of capitalism : advertising, music, and the conquest of culture / / Timothy D. Taylor |
| Autore | Taylor Timothy Dean |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chicago ; ; London, : University of Chicago Press, 2012 |
| Descrizione fisica | 1 online resource (367 p.) |
| Disciplina | 306.48420973 |
| Soggetto topico |
Music in advertising - United States
Advertising - United States - History - 20th century Mass media and music - United States |
| Soggetto non controllato | capitalism, advertising, advertisements, ads, music, musical, cultural studies, culture, ethnomusicology, musicology, identity, radio, television, popular song, selling, commercials, commercialism, messaging, communication, consumption, united states of america, american society, usa, 20th century, commerce, great depression, emotion, mood, industrialization, standardization, creativity |
| ISBN |
1-280-99451-7
9786613766120 0-226-79114-9 |
| Classificazione | LC 87610 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- List of Illustrations -- List of Examples -- Acknowledgments -- Introduction: Capitalism, Consumption, Commerce, and Music -- 1. Music and Advertising in Early Radio -- 2. The Classes and the Masses in the 1920s and 1930s -- 3. The Great Depression and the Rise of the Radio Jingle -- 4. Music, Mood, and Television: The Use of Emotion in Advertising Music in the 1950s and 1960s -- 5. The Standardization of Jingle Production in the 1950s and After -- 6. The Discovery of Youth in the 1960s -- 7. Consumption, Corporatization, and Youth in the 1980s -- 8. Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After -- 9. New Capitalism, Creativity, and the New Petite Bourgeoisie -- Notes -- References -- Index |
| Record Nr. | UNINA-9910810669303321 |
|
Taylor Timothy Dean
|
||
| Chicago ; ; London, : University of Chicago Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
