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Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
| Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole |
| Autore | Stole Inger L |
| Pubbl/distr/stampa | Urbana, Ill., : University of Illinois Press, c2006 |
| Descrizione fisica | 1 online resource (312 p.) |
| Disciplina | 659.1/0973/09043 |
| Collana | History of communication |
| Soggetto topico |
Advertising - United States - History
Corporations - Public relations - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-04409-9
9786613044099 0-252-09258-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. |
| Record Nr. | UNINA-9910464273103321 |
Stole Inger L
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| Urbana, Ill., : University of Illinois Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
| Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole |
| Autore | Stole Inger L |
| Pubbl/distr/stampa | Urbana, Ill., : University of Illinois Press, c2006 |
| Descrizione fisica | 1 online resource (312 p.) |
| Disciplina | 659.1/0973/09043 |
| Collana | History of communication |
| Soggetto topico |
Advertising - United States - History
Corporations - Public relations - United States |
| ISBN |
1-283-04409-9
9786613044099 0-252-09258-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. |
| Record Nr. | UNINA-9910788987603321 |
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Stole Inger L
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| Urbana, Ill., : University of Illinois Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising Progress : American Business and the Rise of Consumer Marketing / / Pamela Walker Laird
| Advertising Progress : American Business and the Rise of Consumer Marketing / / Pamela Walker Laird |
| Autore | Laird Pamela Walker <1947-, > |
| Pubbl/distr/stampa | Johns Hopkins University Press |
| Descrizione fisica | 1 online resource (1 online resource (xiv, 479 pages) :) : illustrations |
| Collana | Studies in industry and society |
| Soggetto topico |
Advertising - Social aspects
Advertising Advertising - Social aspects - United States - History Advertising - United States - History |
| Soggetto non controllato | Sales & marketing |
| ISBN | 1-4214-3417-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ; part 1. Production as Progress. ; Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. ; Ch. 2. Owner-Manager Control of Advertising. ; Ch. 3. Printers, Advertisers, and Their Products. ; Ch. 4. Advertising Progress as a Measure of Worth -- ; part 2. Specialization as Progress. ; Ch. 5. Early Advertising Specialists. ; Ch. 6. Competition and Control: Business Conditions and Marketing Practices. ; Ch. 7. The Competition to Modernize Advertising Services -- ; part 3. Consumption as Progress. ; Ch. 8. Taking Advertisements toward Modernity. ; Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. ; Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II. |
| Record Nr. | UNINA-9910524704603321 |
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Laird Pamela Walker <1947-, >
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| Johns Hopkins University Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson
| Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson |
| Autore | Schudson Michael |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (xxiv, 308 p.) |
| Disciplina | 659.1/042/0973 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-58274-8
1-136-66818-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising. |
| Record Nr. | UNINA-9910452289403321 |
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Schudson Michael
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| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson
| Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson |
| Autore | Schudson Michael |
| Pubbl/distr/stampa | Oxfordshire, England ; ; New York, : Routledge, c1993 |
| Descrizione fisica | 1 online resource (xxiv, 308 p.) |
| Disciplina | 659.1/042/0973 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising - United States - History |
| ISBN |
0-203-58274-8
1-136-66818-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising. |
| Record Nr. | UNINA-9910779742203321 |
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Schudson Michael
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| Oxfordshire, England ; ; New York, : Routledge, c1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson
| Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson |
| Autore | Schudson Michael |
| Pubbl/distr/stampa | Oxfordshire, England ; ; New York, : Routledge, c1993 |
| Descrizione fisica | 1 online resource (xxiv, 308 p.) |
| Disciplina | 659.1/042/0973 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising - United States - History |
| ISBN |
0-203-58274-8
1-136-66818-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising. |
| Record Nr. | UNINA-9910800083403321 |
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Schudson Michael
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| Oxfordshire, England ; ; New York, : Routledge, c1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The girl on the magazine cover [[electronic resource] ] : the origins of visual stereotypes in American mass media / / Carolyn Kitch
| The girl on the magazine cover [[electronic resource] ] : the origins of visual stereotypes in American mass media / / Carolyn Kitch |
| Autore | Kitch Carolyn L |
| Pubbl/distr/stampa | Chapel Hill, : University of North Carolina Press, c2001 |
| Descrizione fisica | 1 online resource (267 p.) |
| Disciplina |
302.23/082/0973
302.230820973 302.2320973 |
| Soggetto topico |
Women in mass media - History
Mass media - United States - History Visual communication - United States - History Advertising - United States - History Mass media and culture - United States - History Stereotypes (Social psychology) - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8078-9895-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Acknowledgments; Introduction; Chapter 1. From True Woman to New Woman; Chapter 2. The American Girl; Chapter 3. Dangerous Women and the Crisis of Masculinity; Chapter 4. Alternative Visions; Chapter 5. Patriotic Images; Chapter 6. The Flapper; Chapter 7. The Modern American Family; Chapter 8. The Advertising Connection; Epilogue and Discussion; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z |
| Record Nr. | UNINA-9910456424203321 |
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Kitch Carolyn L
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| Chapel Hill, : University of North Carolina Press, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The girl on the magazine cover [[electronic resource] ] : the origins of visual stereotypes in American mass media / / Carolyn Kitch
| The girl on the magazine cover [[electronic resource] ] : the origins of visual stereotypes in American mass media / / Carolyn Kitch |
| Autore | Kitch Carolyn L |
| Pubbl/distr/stampa | Chapel Hill, : University of North Carolina Press, c2001 |
| Descrizione fisica | 1 online resource (267 p.) |
| Disciplina |
302.23/082/0973
302.230820973 302.2320973 |
| Soggetto topico |
Women in mass media - History
Mass media - United States - History Visual communication - United States - History Advertising - United States - History Mass media and culture - United States - History Stereotypes (Social psychology) - United States - History |
| ISBN | 0-8078-9895-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Acknowledgments; Introduction; Chapter 1. From True Woman to New Woman; Chapter 2. The American Girl; Chapter 3. Dangerous Women and the Crisis of Masculinity; Chapter 4. Alternative Visions; Chapter 5. Patriotic Images; Chapter 6. The Flapper; Chapter 7. The Modern American Family; Chapter 8. The Advertising Connection; Epilogue and Discussion; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z |
| Record Nr. | UNINA-9910780980903321 |
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Kitch Carolyn L
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| Chapel Hill, : University of North Carolina Press, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Jewish mad men : advertising and the design of the American Jewish experience / / Kerri P. Steinberg
| Jewish mad men : advertising and the design of the American Jewish experience / / Kerri P. Steinberg |
| Autore | Steinberg Kerri P. <1959-> |
| Pubbl/distr/stampa | New Brunswick, New Jersey ; ; London, [England] : , : Rutgers University Press, , 2015 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1089/924073 |
| Soggetto topico |
Jews in advertising
Advertising - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8135-6377-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Introduction: More than Advertising -- 1. Portrait of American Jewish Life -- 2. The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation -- 3. Manischewitz and Maxwell House: The M&M of Jewish Advertising -- 4. You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising -- 5. Matchmaker, Matchmaker: JDating in the Digital Age -- Conclusion: More than a Mirror -- Notes -- Bibliography -- Index -- About the author |
| Record Nr. | UNINA-9910459088903321 |
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Steinberg Kerri P. <1959->
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| New Brunswick, New Jersey ; ; London, [England] : , : Rutgers University Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Jewish mad men : advertising and the design of the American Jewish experience / / Kerri P. Steinberg
| Jewish mad men : advertising and the design of the American Jewish experience / / Kerri P. Steinberg |
| Autore | Steinberg Kerri P. <1959-> |
| Pubbl/distr/stampa | New Brunswick, New Jersey ; ; London, [England] : , : Rutgers University Press, , 2015 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1089/924073 |
| Soggetto topico |
Jews in advertising
Advertising - United States - History |
| ISBN | 0-8135-6377-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Introduction: More than Advertising -- 1. Portrait of American Jewish Life -- 2. The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation -- 3. Manischewitz and Maxwell House: The M&M of Jewish Advertising -- 4. You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising -- 5. Matchmaker, Matchmaker: JDating in the Digital Age -- Conclusion: More than a Mirror -- Notes -- Bibliography -- Index -- About the author |
| Record Nr. | UNINA-9910792473103321 |
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Steinberg Kerri P. <1959->
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| New Brunswick, New Jersey ; ; London, [England] : , : Rutgers University Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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