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"Green" advertising claims [[electronic resource]]
| "Green" advertising claims [[electronic resource]] |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [U.S. Environmental Protection Agency], , [1992] |
| Descrizione fisica | 1 online resource (6 unnumbered pages) |
| Soggetto topico | Advertising - United States |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910699700703321 |
| [Washington, D.C.] : , : [U.S. Environmental Protection Agency], , [1992] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and society : an introduction / / edited by Carol J. Pardun
| Advertising and society : an introduction / / edited by Carol J. Pardun |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 |
| Descrizione fisica | 1 online resource (312 p.) |
| Disciplina | 659.10420973 |
| Soggetto topico |
Advertising - Social aspects - United States
Advertising, Political - United States Advertising - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-58762-6
1-118-58776-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Enduring issues -- pt. II. Emerging issues. |
| Record Nr. | UNINA-9910452759903321 |
| Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and society : an introduction / / edited by Carol J. Pardun
| Advertising and society : an introduction / / edited by Carol J. Pardun |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 |
| Descrizione fisica | 1 online resource (296 pages) |
| Disciplina | 659.10420973 |
| Soggetto topico |
Advertising - Social aspects - United States
Advertising - United States Advertising, Political - United States |
| ISBN |
1118587626
9781118587621 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796100703321 |
| Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and society : an introduction / / edited by Carol J. Pardun
| Advertising and society : an introduction / / edited by Carol J. Pardun |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 |
| Descrizione fisica | 1 online resource (296 pages) |
| Disciplina | 659.10420973 |
| Soggetto topico |
Advertising - Social aspects - United States
Advertising - United States Advertising, Political - United States |
| ISBN |
1118587626
9781118587621 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910822318303321 |
| Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The advertising business [[electronic resource] ] : operations, creativity, media planning, integrated communications / / edited by John Philip Jones
| The advertising business [[electronic resource] ] : operations, creativity, media planning, integrated communications / / edited by John Philip Jones |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (561 p.) |
| Disciplina | 659.1 |
| Altri autori (Persone) | JonesJohn Philip |
| Soggetto topico |
Advertising - United States
Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-3144-3
0-7619-1238-X 1-4522-6464-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Chapter 1 - Introduction: The Advertising Business; Part I - How Agencies Operate; Chapter 2 - Agency Management: Some Secrets; Chapter 3 - The Account Executive in an Advertising Agency; Chapter 4 - Account Planning; Chapter 5 - The Advertising Creative Process; Chapter 6 - The Art Director; Chapter 7 - Budgeting for Advertising and the Advertising-Intensiveness Curve; Chapter 8 - Advertising Media: A Changing Marketplace; Chapter 9 - The Media Buyer in the Advertising Agency; Chapter 10 - Advertising Agency Compensation Systems
Chapter 11 - New Business Activity: Account ReviewsChapter 12 - The Culture of an Advertising Agency; Part II - Creative Aspects; Chapter 13 - Strategy in Advertising; Chapter 14 - Television Advertising: Learning Without Involvement; Chapter 15 - Humor in Television Advertising: A Practitioner's View; Chapter 16 - Humor in Television Advertising: A Researcher's View; Chapter 17 - Celebrities in Advertising; Chapter 18 - Emotion and Advertising; Chapter 19 - Hierarchies of Effect: Advertising Theories; Chapter 20 - Cognitive Dissonance and Selective Perception: Their Relevance to Advertising Chapter 21 - The Creative Characteristics of Successful Television AdvertisingChapter 22 - Comparative Advertising; Chapter 23 - The Unique Selling Proposition and Usage-Pull; Chapter 24 - Truth and Weasels; Chapter 25 - Television Production Costs; Part III - Media Aspects; Chapter 26 - Media-Medium-Mediorum: Media Definitions; Chapter 27 - Television Advertising: Continuity Scheduling (Advertising Without Gaps); Chapter 28 - What Does Effective Frequency Mean Today?; Chapter 29 - Barter Syndication; Chapter 30 - Cable Television; Part IV - Sales Promotions and Specialist Media Chapter 31 - Trends in PromotionsChapter 32 - Integrated Marketing Communications and How It Relates to Traditional Media Advertising; Chapter 33 - Integrated Marketing Communications in Practice; Chapter 34 - A Road Map to On-Line Marketing Strategy; Chapter 35 - Direct Marketing; Chapter 36 - Direct-Response Advertising: Creative Principles; Chapter 37 - Promotions and Advertising: Comparison of Effectiveness; Chapter 38 - Specialty Advertising; Chapter 39 - Event Marketing; Chapter 40 - Sports Marketing and the Super Bowl; Chapter 41 - Business-to-Business Advertising Chapter 42 - Product Packaging: The Silent SalesmanChapter 43 - Public Relations and Advertising; Part V - Legislation and Ethics; Chapter 44 - The Supreme Court of the United States and First Amendment Protection of Advertising; Chapter 45 - Ethics of Advertising: Oxymoron or Good Business Practice?; Name Index; Subject Index; About the Contributors |
| Record Nr. | UNINA-9910480295503321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising organizations and publications [[electronic resource] ] : a resource guide / / edited by John Philip Jones
| Advertising organizations and publications [[electronic resource] ] : a resource guide / / edited by John Philip Jones |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2000 |
| Descrizione fisica | 1 online resource (366 p.) |
| Disciplina | 659.107 |
| Altri autori (Persone) | JonesJohn Philip |
| Soggetto topico |
Advertising - United States
Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-322-41323-1
1-4522-2044-1 1-4522-2186-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; ""Subliminal"" Advertising; Introduction; Part I - Advertising Organizations; Chapter 1 - Advertising Archives-The University of Illinois; Chapter 2 - Advertising Archives-Other Collections; Chapter 3 - The Advertising Association (AA) (United Kingdom); Chapter 4 - The Advertising Council; Chapter 5 - The Advertising Educational Foundation (AEF); Chapter 6 - The Advertising Federation of Australia (AFA); Chapter 7 - Advertising Industry Awards; Chapter 8 - The Advertising Research Foundation (ARF); Chapter 9 - Advertising Seminars International (asi)
Chapter 10 - The American Academy of Advertising (AAA)Chapter 11 - The American Advertising Federation (AAF) and the Advertising Hall of Fame; Chapter 12 - The American Association of Advertising Agencies (AAAA); Chapter 13 - The American Marketing Association (ΑΜΑ); Chapter 14 - Arcature (formerly the Coalition for Brand Equity); Chapter 15 - The Association of National Advertisers (ANA); Chapter 16 - The Audit Bureau of Circulations (ABC); Chapter 17 - British Design and Art Direction (D&AD); Chapter 18 - The Children's Advertising Review Unit (CARU) Chapter 19 - Competitive Media Reporting (CMR)Chapter 20 - The Council for Marketing and Opinion Research (CMOR); Chapter 21 - The Council of American Survey Research Organizations (CASRO); Chapter 22 - Cox Direct-Annual Surveys of Promotional Practices; Chapter 23 - The Direct Marketing Association (DMA); Chapter 24 - The Direct Marketing Educational Foundation (DMEF); Chapter 25 - The European Association of Advertising Agencies (EAAA); Chapter 26 - The European Society for Opinion and Marketing Research (ESOMAR); Chapter 27 - The Federal Trade Commission and How It Regulates Advertising Chapter 28 - The Free-Standing Insert (FSI) CouncilChapter 29 - Genootschap Voor Reclame (GVR); Chapter 30 - Gesamtverband Werbeagenturen (GWA); Chapter 31 - The History of Advertising Trust Archive (HAT) (United Kingdom); Chapter 32 - The Incorporated Society of British Advertisers (ISBA); Chapter 33 - Institut de Recherches et d'Etudes Publicitaires (IREP); Chapter 34 - The Institute of Canadian Advertising (ICA); Chapter 35 - The Institute of Practitioners in Advertising (IPA); Chapter 36 - The International Advertising Association (IAA) Chapter 37 - The International Advertising Festival, CannesChapter 38 - The International Federation of Periodical Publishers (FIPP); Chapter 39 - The International Radio & Television Society Foundation (IRTS); Chapter 40 - The Internet Advertising Bureau (IAB); Chapter 41 - The Magazine Publishers of America (MPA); Chapter 42 - The Marketing Science Institute (MSI); Chapter 43 - The Marketing Society (United Kingdom); Chapter 44 - The Market Research Council; Chapter 45 - The Market Research Society (MRS) (United Kingdom); Chapter 46 - The Market Research Society of Australia (MRSA) Chapter 47 - The Media Research Club of Chicago (MRCC) |
| Record Nr. | UNINA-9910480744303321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Adweek
| Adweek |
| Pubbl/distr/stampa | New York, NY, : VNU Business Publications, 2003- |
| Descrizione fisica | 1 online resource |
| Disciplina | 659 |
| Soggetto topico |
Advertising
Advertising - United States |
| Soggetto genere / forma |
Periodicals
Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996210667903316 |
| New York, NY, : VNU Business Publications, 2003- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Adweek
| Adweek |
| Pubbl/distr/stampa | New York, NY, : VNU Business Publications, 2003- |
| Descrizione fisica | 1 online resource |
| Disciplina | 659 |
| Soggetto topico |
Advertising
Advertising - United States |
| Soggetto genere / forma |
Periodicals
Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910225622003321 |
| New York, NY, : VNU Business Publications, 2003- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brands, consumers, symbols, & research [[electronic resource] ] : Sidney J. Levy on marketing / / Sidney J Levy ; compiled by Dennis W. Rook
| Brands, consumers, symbols, & research [[electronic resource] ] : Sidney J. Levy on marketing / / Sidney J Levy ; compiled by Dennis W. Rook |
| Autore | Levy Sidney J. <1921-> |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (610 p.) |
| Disciplina |
658.8243
658.827 |
| Altri autori (Persone) | RookDennis W |
| Soggetto topico |
Marketing - United States
Advertising - United States Consumer behavior - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-1696-2
1-322-42024-6 1-4522-6459-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Dedication; Contents; Foreword; Introduction : Ideas of a Major Marketing Man; I. A LIFE IN THE MARKETPLACE; Chapter 1. Stalking the Amphisbaena (1996); Chapter 2. The Exemplary Research (1953); II. MARKETING; Chapter 3. Broadening the Concept of Marketing (1969); Chapter 4. Cigarette Smoking and the Public Interest (1963); Chapter 5. What Kind of Corporate Objectives ? (1966); Chapter 6. Beyond Marketing : The Furthering Concept (1969); Chapter 7. Demarketing, Yes, Demarketing (1971); Chapter 8. Marketing and Aesthetics (1974)
Chapter 9. Marcology 101, or the Domain of Marketing (1976)Chapter 10. A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order (1979); Chapter 11. The Heart of Quality Service (1989); Chapter 12. Absolute Ethics, Relatively Speaking (1993); III. PRODUCTS AND BRANDS; Chapter 13. The Product and the Brand (1955); Chapter 14. Brands, Trademarks, and the Law (1981); Chapter 15. The Two Tiers of Marketing (1990); Chapter 16. Marketing Stages in Developing Nations (1991); Chapter 17. Defending the Dowager: Communication Strategie s for Declining Main Brands (1993) IV. THE SYMBOLIC NATURE OF MARKETINGChapter 18. Symbols for Sale (1959); Chapter 19. Symbols of Substance, Source, and Sorcery (1960); Chapter 20. Symbolism and Life Style (1963); Chapter 21. The Public Image of Government Agencies (1963); Chapter 22. Imagery and Symbolism (1973); Chapter 23. Myth and Meaning in Marketing (1974); Chapter 24. Symbols, Selves, and Others (1981); Chapter 25. Meanings in Advertising Stimuli (1986); Chapter 26. Semiotician Ordinaire (1987); V CONSUMER ANALYSES AND OBSERVATIONS; Chapter 27. Constructing Consumer Behavior: A Grand Template (1991) Chapter 28. The Cake Eaters (1957)Chapter 29. Looking at the Ladies, Lately (1960); Chapter 30. Phases in Changing Interpersonal Relations (1962); Chapter 31. Social Class and Consumer Behavior (1966); Chapter 32. Psychosocial Reactions to the Abundant Society (1967); Chapter 33. The Discretionary Society (1970); Chapter 34. Emotional Reactions to the Cutting of Trees (1973); Chapter 35. Consumer Behavior in the United States (1977); Chapter 36. Arts Consumers and Aesthetic Attributes (1980); Chapter 37. Social Division and Aesthetic Specialization: The Middle Class and Musical Events (1980) Chapter 38. Psychosocial Themes in Consumer Grooming Rituals (1983)Chapter 39. Synchrony and Diachrony in Product Perceptions (1983); Chapter 40. Consumer Behavior in the United States:The Avid Consumer (1987); Chapter 41. Effect of Recent Economic Experienceson Consumer Dreams, Goals, and Behavior in the United States (1987); Chapter 42. Giving Voice to the Gift: The Use of Projective Techniques to Recover Lost Meanings (1993); Chapter 43. Cultural Harmonies and Variations (1993); VI. QUALITATIVE METHODS OF MARKETING STUDY; Chapter 44. Qualitative Research (1994) Chapter 45. Motivation Research (1987) |
| Record Nr. | UNINA-9910478908403321 |
Levy Sidney J. <1921->
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brands, consumers, symbols, & research [[electronic resource] ] : Sidney J. Levy on marketing / / Sidney J Levy ; compiled by Dennis W. Rook
| Brands, consumers, symbols, & research [[electronic resource] ] : Sidney J. Levy on marketing / / Sidney J Levy ; compiled by Dennis W. Rook |
| Autore | Levy Sidney J. <1921-> |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (xvii, 590 p.) : ill |
| Disciplina | 658.8 |
| Altri autori (Persone) | RookDennis W |
| Soggetto topico |
Marketing - United States
Advertising - United States Consumer behavior - United States |
| ISBN |
0-7619-1696-2
1-322-42024-6 1-4522-6459-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Dedication; Contents; Foreword; Introduction : Ideas of a Major Marketing Man; I. A LIFE IN THE MARKETPLACE; Chapter 1. Stalking the Amphisbaena (1996); Chapter 2. The Exemplary Research (1953); II. MARKETING; Chapter 3. Broadening the Concept of Marketing (1969); Chapter 4. Cigarette Smoking and the Public Interest (1963); Chapter 5. What Kind of Corporate Objectives ? (1966); Chapter 6. Beyond Marketing : The Furthering Concept (1969); Chapter 7. Demarketing, Yes, Demarketing (1971); Chapter 8. Marketing and Aesthetics (1974)
Chapter 9. Marcology 101, or the Domain of Marketing (1976)Chapter 10. A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order (1979); Chapter 11. The Heart of Quality Service (1989); Chapter 12. Absolute Ethics, Relatively Speaking (1993); III. PRODUCTS AND BRANDS; Chapter 13. The Product and the Brand (1955); Chapter 14. Brands, Trademarks, and the Law (1981); Chapter 15. The Two Tiers of Marketing (1990); Chapter 16. Marketing Stages in Developing Nations (1991); Chapter 17. Defending the Dowager: Communication Strategie s for Declining Main Brands (1993) IV. THE SYMBOLIC NATURE OF MARKETINGChapter 18. Symbols for Sale (1959); Chapter 19. Symbols of Substance, Source, and Sorcery (1960); Chapter 20. Symbolism and Life Style (1963); Chapter 21. The Public Image of Government Agencies (1963); Chapter 22. Imagery and Symbolism (1973); Chapter 23. Myth and Meaning in Marketing (1974); Chapter 24. Symbols, Selves, and Others (1981); Chapter 25. Meanings in Advertising Stimuli (1986); Chapter 26. Semiotician Ordinaire (1987); V CONSUMER ANALYSES AND OBSERVATIONS; Chapter 27. Constructing Consumer Behavior: A Grand Template (1991) Chapter 28. The Cake Eaters (1957)Chapter 29. Looking at the Ladies, Lately (1960); Chapter 30. Phases in Changing Interpersonal Relations (1962); Chapter 31. Social Class and Consumer Behavior (1966); Chapter 32. Psychosocial Reactions to the Abundant Society (1967); Chapter 33. The Discretionary Society (1970); Chapter 34. Emotional Reactions to the Cutting of Trees (1973); Chapter 35. Consumer Behavior in the United States (1977); Chapter 36. Arts Consumers and Aesthetic Attributes (1980); Chapter 37. Social Division and Aesthetic Specialization: The Middle Class and Musical Events (1980) Chapter 38. Psychosocial Themes in Consumer Grooming Rituals (1983)Chapter 39. Synchrony and Diachrony in Product Perceptions (1983); Chapter 40. Consumer Behavior in the United States:The Avid Consumer (1987); Chapter 41. Effect of Recent Economic Experienceson Consumer Dreams, Goals, and Behavior in the United States (1987); Chapter 42. Giving Voice to the Gift: The Use of Projective Techniques to Recover Lost Meanings (1993); Chapter 43. Cultural Harmonies and Variations (1993); VI. QUALITATIVE METHODS OF MARKETING STUDY; Chapter 44. Qualitative Research (1994) Chapter 45. Motivation Research (1987) |
| Record Nr. | UNINA-9910791721603321 |
|
Levy Sidney J. <1921->
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
