Info
Advertising Progress : American Business and the Rise of Consumer Marketing / / Pamela Walker Laird
| Advertising Progress : American Business and the Rise of Consumer Marketing / / Pamela Walker Laird |
| Autore | Laird Pamela Walker <1947-, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Johns Hopkins University Press |
| Descrizione fisica | 1 online resource (1 online resource (xiv, 479 pages) :) : illustrations |
| Collana | Studies in industry and society |
| Soggetto topico |
Advertising - Social aspects
Advertising Advertising - Social aspects - United States - History Advertising - United States - History |
| ISBN |
0-8018-5841-0
1-4214-3417-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ; part 1. Production as Progress. ; Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. ; Ch. 2. Owner-Manager Control of Advertising. ; Ch. 3. Printers, Advertisers, and Their Products. ; Ch. 4. Advertising Progress as a Measure of Worth -- ; part 2. Specialization as Progress. ; Ch. 5. Early Advertising Specialists. ; Ch. 6. Competition and Control: Business Conditions and Marketing Practices. ; Ch. 7. The Competition to Modernize Advertising Services -- ; part 3. Consumption as Progress. ; Ch. 8. Taking Advertisements toward Modernity. ; Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. ; Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II. |
| Record Nr. | UNINA-9910524704603321 |
Laird Pamela Walker <1947-, >
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| Johns Hopkins University Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Channels of desire [[electronic resource] ] : mass images and the shaping of American consciousness / / Stuart Ewen and Elizabeth Ewen
| Channels of desire [[electronic resource] ] : mass images and the shaping of American consciousness / / Stuart Ewen and Elizabeth Ewen |
| Autore | Ewen Stuart |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : McGraw-Hill, 1992 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 302.230973 |
| Altri autori (Persone) | EwenElizabeth |
| Soggetto topico |
Advertising - Social aspects - United States - History
Consumers - United States - History Popular culture - United States National characteristics, American - History Fashion - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8166-8354-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface to the New Edition; Acknowledgments; Prologue: In the Shadow of the Image; 1. The Bribe of Frankenstein; 2. Consumption as a Way of Life; 3. City Lights: Immigrant Women and the Rise of the Movies; 4. Fashion and Democracy; 5. Shadows on the Wall; Notes; Index |
| Record Nr. | UNINA-9910451510603321 |
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Ewen Stuart
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| New York, : McGraw-Hill, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Channels of desire [[electronic resource] ] : mass images and the shaping of American consciousness / / Stuart Ewen and Elizabeth Ewen
| Channels of desire [[electronic resource] ] : mass images and the shaping of American consciousness / / Stuart Ewen and Elizabeth Ewen |
| Autore | Ewen Stuart |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : McGraw-Hill, 1992 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 302.230973 |
| Altri autori (Persone) | EwenElizabeth |
| Soggetto topico |
Advertising - Social aspects - United States - History
Consumers - United States - History Popular culture - United States National characteristics, American - History Fashion - History |
| ISBN | 0-8166-8354-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface to the New Edition; Acknowledgments; Prologue: In the Shadow of the Image; 1. The Bribe of Frankenstein; 2. Consumption as a Way of Life; 3. City Lights: Immigrant Women and the Rise of the Movies; 4. Fashion and Democracy; 5. Shadows on the Wall; Notes; Index |
| Record Nr. | UNINA-9910777880403321 |
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Ewen Stuart
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| New York, : McGraw-Hill, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Way too cool : selling out race and ethics / / Shannon Winnubst
| Way too cool : selling out race and ethics / / Shannon Winnubst |
| Autore | Winnubst Shannon |
| Edizione | [Pilot project. eBook available to selected US libraries only] |
| Pubbl/distr/stampa | New York ; ; Chichester, West Sussex : , : Columbia University Press, , [2015] |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 306.3/4 |
| Soggetto topico |
Advertising - Social aspects - United States - History
Minorities in advertising - United States - History Commodification - United States Neoliberalism - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-231-53988-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction: A Very Uncool Book -- 1. Excavating Categories -- 2. Rethinking Difference -- 3. From Instant Karma to Instant Wealth -- 4. "How Cool Is That?" -- 5. Reading Race as the Real -- 6. Stop Making Sense -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910460582503321 |
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Winnubst Shannon
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||
| New York ; ; Chichester, West Sussex : , : Columbia University Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Way too cool : selling out race and ethics / / Shannon Winnubst
| Way too cool : selling out race and ethics / / Shannon Winnubst |
| Autore | Winnubst Shannon |
| Edizione | [Pilot project. eBook available to selected US libraries only] |
| Pubbl/distr/stampa | New York ; ; Chichester, West Sussex : , : Columbia University Press, , [2015] |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 306.3/4 |
| Soggetto topico |
Advertising - Social aspects - United States - History
Minorities in advertising - United States - History Commodification - United States Neoliberalism - United States |
| ISBN | 0-231-53988-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction: A Very Uncool Book -- 1. Excavating Categories -- 2. Rethinking Difference -- 3. From Instant Karma to Instant Wealth -- 4. "How Cool Is That?" -- 5. Reading Race as the Real -- 6. Stop Making Sense -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910798079203321 |
|
Winnubst Shannon
|
||
| New York ; ; Chichester, West Sussex : , : Columbia University Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Way too cool : selling out race and ethics / / Shannon Winnubst
| Way too cool : selling out race and ethics / / Shannon Winnubst |
| Autore | Winnubst Shannon |
| Edizione | [Pilot project. eBook available to selected US libraries only] |
| Pubbl/distr/stampa | New York ; ; Chichester, West Sussex : , : Columbia University Press, , [2015] |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 306.3/4 |
| Soggetto topico |
Advertising - Social aspects - United States - History
Minorities in advertising - United States - History Commodification - United States Neoliberalism - United States |
| ISBN | 0-231-53988-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction: A Very Uncool Book -- 1. Excavating Categories -- 2. Rethinking Difference -- 3. From Instant Karma to Instant Wealth -- 4. "How Cool Is That?" -- 5. Reading Race as the Real -- 6. Stop Making Sense -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910812995003321 |
|
Winnubst Shannon
|
||
| New York ; ; Chichester, West Sussex : , : Columbia University Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
