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Adcreep : The Case Against Modern Marketing / / Mark Bartholomew
| Adcreep : The Case Against Modern Marketing / / Mark Bartholomew |
| Autore | Bartholomew Mark |
| Pubbl/distr/stampa | Stanford, CA : , : Stanford University Press, , [2020] |
| Descrizione fisica | 1 online resource (236 pages) |
| Disciplina | 343.7308/2 |
| Soggetto topico |
Advertising laws - United States
Marketing - Law and legislation - United States Advertising - Social aspects - United States Marketing - Social aspects - United States |
| ISBN | 1-5036-0218-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Introduction -- 1. Advertising on Trial -- 2. Colonizing New Advertising Spaces -- 3. The New Market Research -- 4. From Market Share to Mindshare -- 5. Sellebrity -- 6. Stopping Adcreep -- Acknowledgments -- Notes -- Index |
| Record Nr. | UNINA-9910792939603321 |
Bartholomew Mark
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| Stanford, CA : , : Stanford University Press, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adcreep : The Case Against Modern Marketing / / Mark Bartholomew
| Adcreep : The Case Against Modern Marketing / / Mark Bartholomew |
| Autore | Bartholomew Mark |
| Pubbl/distr/stampa | Stanford, CA : , : Stanford University Press, , [2020] |
| Descrizione fisica | 1 online resource (236 pages) |
| Disciplina | 343.7308/2 |
| Soggetto topico |
Advertising laws - United States
Marketing - Law and legislation - United States Advertising - Social aspects - United States Marketing - Social aspects - United States |
| ISBN | 1-5036-0218-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Introduction -- 1. Advertising on Trial -- 2. Colonizing New Advertising Spaces -- 3. The New Market Research -- 4. From Market Share to Mindshare -- 5. Sellebrity -- 6. Stopping Adcreep -- Acknowledgments -- Notes -- Index |
| Record Nr. | UNINA-9910825835303321 |
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Bartholomew Mark
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| Stanford, CA : , : Stanford University Press, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and society : an introduction / / edited by Carol J. Pardun
| Advertising and society : an introduction / / edited by Carol J. Pardun |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 |
| Descrizione fisica | 1 online resource (312 p.) |
| Disciplina | 659.10420973 |
| Soggetto topico |
Advertising - Social aspects - United States
Advertising, Political - United States Advertising - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-58762-6
1-118-58776-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Enduring issues -- pt. II. Emerging issues. |
| Record Nr. | UNINA-9910452759903321 |
| Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and society : an introduction / / edited by Carol J. Pardun
| Advertising and society : an introduction / / edited by Carol J. Pardun |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 |
| Descrizione fisica | 1 online resource (296 pages) |
| Disciplina | 659.10420973 |
| Soggetto topico |
Advertising - Social aspects - United States
Advertising - United States Advertising, Political - United States |
| ISBN |
1118587626
9781118587621 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796100703321 |
| Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and society : an introduction / / edited by Carol J. Pardun
| Advertising and society : an introduction / / edited by Carol J. Pardun |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 |
| Descrizione fisica | 1 online resource (296 pages) |
| Disciplina | 659.10420973 |
| Soggetto topico |
Advertising - Social aspects - United States
Advertising - United States Advertising, Political - United States |
| ISBN |
1118587626
9781118587621 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910822318303321 |
| Chichester, West Sussex, England : , : Wiley Blackwell, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Breaking up America [[electronic resource] ] : advertisers and the new media world / / Joseph Turow
| Breaking up America [[electronic resource] ] : advertisers and the new media world / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | Chicago, : University of Chicago Press, 1997 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina |
659.1/042
659.1042 |
| Soggetto topico |
Advertising - Social aspects - United States
Target marketing - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786611224080
1-281-22408-1 0-226-81751-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- PREFACE -- ONE. Targeting a New World -- TWO. In Mass Marketing's Shadow -- THREE. The Roots of Division -- FOUR. Mapping a Fractured Society -- FIVE. Signaling Divisions -- SIX. Tailoring Differences -- SEVEN. Planning a Fractured Future -- EIGHT. Image Tribes -- NOTES -- INDEX |
| Record Nr. | UNINA-9910455330403321 |
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Turow Joseph
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| Chicago, : University of Chicago Press, 1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / / Roberta J. Newman
| Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / / Roberta J. Newman |
| Autore | Newman Roberta J. |
| Pubbl/distr/stampa | Lincoln, Nebraska : , : University of Nebraska Press, , [2019] |
| Descrizione fisica | 1 online resource (340 pages) : illustrations |
| Disciplina | 331.8811796357 |
| Soggetto topico |
Baseball - Social aspects - United States
Baseball - Economic aspects - United States Advertising - Social aspects - United States Mass media and sports - United States |
| ISBN |
1-4962-1367-X
1-4962-1365-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Title Page -- Copyright Page -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Hustlers, Hucksters, and Snake-Oil Salesmen -- 2. "It Pays to Be Personal" -- 3. Breakfast of Champions -- 4. Pitching in Black and White -- 5. Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes, Cat Food, and Margarine -- 6. "Let's Just Say It Works for Me" -- 7. Four Things We Love -- 8. "Driven" to "RE2PECT" -- Epilogue -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910793323603321 |
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Newman Roberta J.
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| Lincoln, Nebraska : , : University of Nebraska Press, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / / Roberta J. Newman
| Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / / Roberta J. Newman |
| Autore | Newman Roberta J. |
| Pubbl/distr/stampa | Lincoln, Nebraska : , : University of Nebraska Press, , [2019] |
| Descrizione fisica | 1 online resource (340 pages) : illustrations |
| Disciplina | 331.8811796357 |
| Soggetto topico |
Baseball - Social aspects - United States
Baseball - Economic aspects - United States Advertising - Social aspects - United States Mass media and sports - United States |
| ISBN |
1-4962-1367-X
1-4962-1365-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Title Page -- Copyright Page -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Hustlers, Hucksters, and Snake-Oil Salesmen -- 2. "It Pays to Be Personal" -- 3. Breakfast of Champions -- 4. Pitching in Black and White -- 5. Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes, Cat Food, and Margarine -- 6. "Let's Just Say It Works for Me" -- 7. Four Things We Love -- 8. "Driven" to "RE2PECT" -- Epilogue -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910827398703321 |
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Newman Roberta J.
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| Lincoln, Nebraska : , : University of Nebraska Press, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Stay free!
| Stay free! |
| Pubbl/distr/stampa | New York, NY, : Stay Free! |
| Descrizione fisica | 1 online resource |
| Disciplina | 805 |
| Altri autori (Persone) | McLarenCarrie |
| Soggetto topico |
Advertising - Social aspects - United States
Marketing - Social aspects - United States Advertising - Social aspects Marketing - Social aspects |
| Soggetto genere / forma |
Zines.
Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996211059303316 |
| New York, NY, : Stay Free! | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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