Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
| The Adman's dilemma : from Barnum to Trump / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (x, 456 pages) |
| Disciplina | 659.1042 |
| Soggetto topico |
Advertising - Social aspects
Advertising - History Advertising executives - History Advertising in popular culture |
| ISBN |
1-4875-1903-6
1-4875-1902-8 |
| Classificazione | AP 14450 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index |
| Record Nr. | UNINA-9910793132003321 |
Rutherford Paul
|
||
| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Adsensory financialisation / / by Pamela Odih
| Adsensory financialisation / / by Pamela Odih |
| Autore | Odih Pamela |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Soggetto topico |
Wearable technology - Economic aspects
Wearable technology - Social aspects Advertising - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4438-1287-0
1-4438-9704-3 1-4438-1850-X 1-282-33662-2 9786612336621 1-4438-1142-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910150186603321 |
|
Odih Pamela
|
||
| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Adsensory financialisation / / by Pamela Odih
| Adsensory financialisation / / by Pamela Odih |
| Autore | Odih Pamela |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Soggetto topico |
Wearable technology - Economic aspects
Wearable technology - Social aspects Advertising - Social aspects |
| ISBN |
1-4438-1287-0
1-4438-9704-3 1-4438-1850-X 1-282-33662-2 9786612336621 1-4438-1142-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780650403321 |
|
Odih Pamela
|
||
| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Adsensory financialisation / / by Pamela Odih
| Adsensory financialisation / / by Pamela Odih |
| Autore | Odih Pamela |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Soggetto topico |
Wearable technology - Economic aspects
Wearable technology - Social aspects Advertising - Social aspects |
| ISBN |
1-4438-1287-0
1-4438-9704-3 1-4438-1850-X 1-282-33662-2 9786612336621 1-4438-1142-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910808691503321 |
|
Odih Pamela
|
||
| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
| Advertising [[electronic resource] ] : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identities |
| Soggetto topico |
Advertising - History
Advertising - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-36870-5
9786610368709 1-4129-3289-0 0-7619-4254-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910461928803321 |
|
McFall Elizabeth Rose
|
||
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
| Advertising [[electronic resource] ] : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (viii, 208 p.) : ill |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identities |
| Soggetto topico |
Advertising
Advertising - History Advertising - Social aspects |
| ISBN |
1-280-36870-5
9786610368709 1-4129-3289-0 0-7619-4254-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910785983403321 |
|
McFall Elizabeth Rose
|
||
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising : a cultural economy / / Liz McFall
| Advertising : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (viii, 208 p.) : ill |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identity series |
| Soggetto topico |
Advertising - History
Advertising - Social aspects |
| ISBN |
9786610368709
9781280368707 1280368705 9781412932899 1412932890 9780761942542 0761942548 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910965383603321 |
|
McFall Elizabeth Rose
|
||
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising & society quarterly
| Advertising & society quarterly |
| Pubbl/distr/stampa | Baltimore, MD : , : Johns Hopkins University Press, , 2017- |
| Descrizione fisica | 1 online resource |
| Disciplina | 659 |
| Soggetto topico | Advertising - Social aspects |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Advertising and society quarterly
ASQ |
| Record Nr. | UNINA-9910417986103321 |
| Baltimore, MD : , : Johns Hopkins University Press, , 2017- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising & society review
| Advertising & society review |
| Pubbl/distr/stampa | New York, : Advertising Educational Foundation, ©2000-2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 657 |
| Soggetto topico | Advertising - Social aspects |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Advertising and society review |
| Record Nr. | UNINA-9910417986203321 |
| New York, : Advertising Educational Foundation, ©2000-2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
| Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais |
| Autore | Malefyt Timothy de Waal |
| Edizione | [English ed.] |
| Pubbl/distr/stampa | London : , : Routledge, Taylor & Francis Group, , 2020 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 659.1/042 |
| Soggetto topico |
Advertising - Social aspects
Anthropology Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-000-18286-X
1-003-08437-0 0-85785-204-3 1-4742-1413-4 0-85785-203-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising
10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index |
| Record Nr. | UNINA-9910463255003321 |
|
Malefyt Timothy de Waal
|
||
| London : , : Routledge, Taylor & Francis Group, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
