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The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
Autore Rutherford Paul
Pubbl/distr/stampa Toronto : , : University of Toronto Press, , [2018]
Descrizione fisica 1 online resource (x, 456 pages)
Disciplina 659.1042
Soggetto topico Advertising - Social aspects
Advertising - History
Advertising executives - History
Advertising in popular culture
ISBN 1-4875-1903-6
1-4875-1902-8
Classificazione AP 14450
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index
Record Nr. UNINA-9910793132003321
Rutherford Paul  
Toronto : , : University of Toronto Press, , [2018]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
Autore Rutherford Paul
Pubbl/distr/stampa Toronto : , : University of Toronto Press, , [2018]
Descrizione fisica 1 online resource (x, 456 pages)
Disciplina 659.1042
Soggetto topico Advertising - Social aspects
Advertising - History
Advertising executives - History
Advertising in popular culture
ISBN 1-4875-1903-6
1-4875-1902-8
Classificazione AP 14450
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index
Record Nr. UNINA-9911099714603321
Rutherford Paul  
Toronto : , : University of Toronto Press, , [2018]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
Autore Rutherford Paul
Pubbl/distr/stampa Toronto : , : University of Toronto Press, , [2018]
Descrizione fisica 1 online resource (x, 456 pages)
Disciplina 659.1042
Soggetto topico Advertising - Social aspects
Advertising - History
Advertising executives - History
Advertising in popular culture
ISBN 1-4875-1903-6
1-4875-1902-8
Classificazione AP 14450
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index
Record Nr. UNINA-9911142537603321
Rutherford Paul  
Toronto : , : University of Toronto Press, , [2018]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Adsensory financialisation / / by Pamela Odih
Adsensory financialisation / / by Pamela Odih
Autore Odih Pamela
Pubbl/distr/stampa Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016
Descrizione fisica 1 online resource (248 p.)
Disciplina 659.1042
Soggetto topico Wearable technology - Economic aspects
Wearable technology - Social aspects
Advertising - Social aspects
Soggetto genere / forma Electronic books.
ISBN 1-4438-1287-0
1-4438-9704-3
1-4438-1850-X
1-282-33662-2
9786612336621
1-4438-1142-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910150186603321
Odih Pamela  
Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Adsensory financialisation / / by Pamela Odih
Adsensory financialisation / / by Pamela Odih
Autore Odih Pamela
Pubbl/distr/stampa Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016
Descrizione fisica 1 online resource (248 p.)
Disciplina 659.1042
Soggetto topico Wearable technology - Economic aspects
Wearable technology - Social aspects
Advertising - Social aspects
ISBN 1-4438-1287-0
1-4438-9704-3
1-4438-1850-X
1-282-33662-2
9786612336621
1-4438-1142-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910780650403321
Odih Pamela  
Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Adsensory financialisation / / by Pamela Odih
Adsensory financialisation / / by Pamela Odih
Autore Odih Pamela
Pubbl/distr/stampa Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016
Descrizione fisica 1 online resource (248 p.)
Disciplina 659.1042
Soggetto topico Wearable technology - Economic aspects
Wearable technology - Social aspects
Advertising - Social aspects
ISBN 1-4438-1287-0
1-4438-9704-3
1-4438-1850-X
1-282-33662-2
9786612336621
1-4438-1142-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910808691503321
Odih Pamela  
Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
Autore McFall Elizabeth Rose
Pubbl/distr/stampa London, : SAGE, 2004
Descrizione fisica 1 online resource (195 p.)
Disciplina 659.1042
Collana Culture, representation and identities
Soggetto topico Advertising - History
Advertising - Social aspects
Soggetto genere / forma Electronic books.
ISBN 1-280-36870-5
9786610368709
1-4129-3289-0
0-7619-4254-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index
Record Nr. UNINA-9910461928803321
McFall Elizabeth Rose  
London, : SAGE, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
Autore McFall Elizabeth Rose
Pubbl/distr/stampa London, : SAGE, 2004
Descrizione fisica 1 online resource (viii, 208 p.) : ill
Disciplina 659.1042
Collana Culture, representation and identities
Soggetto topico Advertising
Advertising - History
Advertising - Social aspects
ISBN 1-280-36870-5
9786610368709
1-4129-3289-0
0-7619-4254-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index
Record Nr. UNINA-9910785983403321
McFall Elizabeth Rose  
London, : SAGE, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising : a cultural economy / / Liz McFall
Advertising : a cultural economy / / Liz McFall
Autore McFall Elizabeth Rose
Edizione [1st ed.]
Pubbl/distr/stampa London, : SAGE, 2004
Descrizione fisica 1 online resource (viii, 208 p.) : ill
Disciplina 659.1042
Collana Culture, representation and identity series
Soggetto topico Advertising - History
Advertising - Social aspects
ISBN 9786610368709
9781280368707
1280368705
9781412932899
1412932890
9780761942542
0761942548
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index
Record Nr. UNINA-9911098430703321
McFall Elizabeth Rose  
London, : SAGE, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising : a cultural economy / / Liz McFall
Advertising : a cultural economy / / Liz McFall
Autore McFall Elizabeth Rose
Edizione [1st ed.]
Pubbl/distr/stampa Sage Publications, 2004
Descrizione fisica 1 online resource (viii, 208 p.) : ill
Disciplina 659.1042
Collana Culture, representation and identity series
Soggetto topico Advertising - History
Advertising - Social aspects
ISBN 9786610368709
9781280368707
1280368705
9781412932899
1412932890
9780761942542
0761942548
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index
Record Nr. UNINA-9911143456903321
McFall Elizabeth Rose  
Sage Publications, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui