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Advances in advertising research . Volume XII. : communicating, designing and consuming authenticity and narrative / / Alexandra Vignolles and Martin K. J. Waiguny, editors
| Advances in advertising research . Volume XII. : communicating, designing and consuming authenticity and narrative / / Alexandra Vignolles and Martin K. J. Waiguny, editors |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer Fachmedien Wiesbaden GmbH, , [2023] |
| Descrizione fisica | 1 online resource (VII, 366 p. 34 illus., 18 illus. in color.) |
| Disciplina | 659.1 |
| Collana | European Advertising Academy |
| Soggetto topico | Advertising - Research |
| ISBN | 3-658-40429-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | - Sales promotion posts across different social media -- I want to talk to you -- To Inform or To Persuade. – Wellness among Gen Zs in Western and Eastern Cultures during COVID-19 -- Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes toward Synced Ads in Valenced Contexts -- Intentional Viewing of Skippable Ads on YouTube -- Effects of sponsorship disclosure on brand attitude via resistance strategies under moderation of review valence in online consumer reviews -- Consumer differences in chilling effects -- Signaling authenticity. - Brand Match vs. Mismatch and its Impact on Avoidance through Perceived Surveillance in the Context of Synced Advertising -- A conceptual framework and measurement instrument development for authentic narrative in branded entertainment -- A Peak into Individuals’ Perceptions of Surveillance -- Personality and susceptibility to (targeted and tailored) advertising for green products. - Empowered by Innovation -- A Typology of Consumer Activism. - Vulnerable Audiences’ Responses to Covid-19 Corporate Social Responsibility Advertising -- Types of humour in Spanish-speaking awarded ads -- Advertising Management -- Narrating Pain to Make You Understand -- Advertising Inauthentic Experiences Based on Attitude Functions -- Is this Endorsement Authentic? - Personality traits conveyed by hard sell and soft sell voices in France -- Does social eating equal calorie-dense and unhealthy eating? - Emotional persuasion in localized advertising. |
| Record Nr. | UNINA-9910686478803321 |
| Wiesbaden, Germany : , : Springer Fachmedien Wiesbaden GmbH, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in advertising research [[electronic resource] ] . vol. IV : the changing roles of advertising / / Sara Rosengren, Micael Dahlen, Shintaro Okazaki, editors
| Advances in advertising research [[electronic resource] ] . vol. IV : the changing roles of advertising / / Sara Rosengren, Micael Dahlen, Shintaro Okazaki, editors |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Munich, : Springer, 2013 |
| Descrizione fisica | 1 online resource (406 p.) |
| Disciplina | 659.1 |
| Altri autori (Persone) |
RosengrenSara
DahlenMicael OkazakiShintaro |
| Collana | European Advertising Academy |
| Soggetto topico |
Advertising - Research
Marketing - Research |
| ISBN | 3-658-02365-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising. |
| Record Nr. | UNINA-9910733725903321 |
| Munich, : Springer, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Army Communications Objectives Measurement System (ACOMS) : survey analysis plan / / Gregory H. Gaertner and Timothy Elig, editors
| The Army Communications Objectives Measurement System (ACOMS) : survey analysis plan / / Gregory H. Gaertner and Timothy Elig, editors |
| Pubbl/distr/stampa | Alexandria, Virginia : , : U.S. Army Research Institute for the Behavioral and Social Sciences |
| Descrizione fisica | 1 online resource (xvii, 170 pages) : illustrations |
| Collana | Technical report |
| Soggetto topico |
Advertising - Research - United States
Advertising - Research Recruiting and enlistment |
| Soggetto genere / forma | Technical reports. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Army Communications Objectives Measurement System |
| Record Nr. | UNINA-9910709606803321 |
| Alexandria, Virginia : , : U.S. Army Research Institute for the Behavioral and Social Sciences | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Current issues and research in advertising
| Current issues and research in advertising |
| Pubbl/distr/stampa | Ann Arbor, Mich., : Division of Research, Graduate School of Business Administration, University of Michigan |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1 |
| Soggetto topico |
Comparative advertising
Advertising - United States Advertising - Research Publicité comparative Publicité - États-Unis Publicité - Recherche Advertising Reclame Advertenties |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Soggetto non controllato | Advertising |
| ISSN | 2165-820X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Current issues & research in advertising |
| Record Nr. | UNISA-996215994903316 |
| Ann Arbor, Mich., : Division of Research, Graduate School of Business Administration, University of Michigan | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Current issues and research in advertising
| Current issues and research in advertising |
| Pubbl/distr/stampa | Ann Arbor, Mich., : Division of Research, Graduate School of Business Administration, University of Michigan |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1 |
| Soggetto topico |
Comparative advertising
Advertising - United States Advertising - Research Publicité comparative Publicité - États-Unis Publicité - Recherche Advertising Reclame Advertenties |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Soggetto non controllato | Advertising |
| ISSN | 2165-820X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Current issues & research in advertising |
| Record Nr. | UNINA-9910134591103321 |
| Ann Arbor, Mich., : Division of Research, Graduate School of Business Administration, University of Michigan | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How advertising works [[electronic resource] ] : the role of research / / edited by John Philip Jones
| How advertising works [[electronic resource] ] : the role of research / / edited by John Philip Jones |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1998 |
| Descrizione fisica | 1 online resource (373 p.) |
| Disciplina | 659.1 |
| Altri autori (Persone) | JonesJohn Philip |
| Soggetto topico |
Advertising - Research
Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-3150-8
0-7619-1240-1 1-4522-6756-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910480266803321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How advertising works [[electronic resource] ] : the role of research / / edited by John Philip Jones
| How advertising works [[electronic resource] ] : the role of research / / edited by John Philip Jones |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1998 |
| Descrizione fisica | 1 online resource (358 p.) : ill., facsims |
| Disciplina | 659.1 |
| Altri autori (Persone) | JonesJohn Philip |
| Soggetto topico |
Advertising
Advertising - Research |
| ISBN |
1-4522-3150-8
0-7619-1240-1 1-4522-6756-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910791720803321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How advertising works : the role of research / / edited by John Philip Jones
| How advertising works : the role of research / / edited by John Philip Jones |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : Sage Publications, c1998 |
| Descrizione fisica | 1 online resource (358 p.) : ill., facsims |
| Disciplina | 659.1 |
| Altri autori (Persone) | JonesJohn Philip |
| Soggetto topico |
Advertising - Research
Advertising |
| ISBN |
1-4522-3150-8
0-7619-1240-1 1-4522-6756-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910822522903321 |
| Thousand Oaks, Calif., : Sage Publications, c1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of advertising
| Journal of advertising |
| Pubbl/distr/stampa | DeKalb, Ill., : Board of Directors, American Academy of Advertising, 1972- |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Advertising - Research Publicite Publicité - Recherche Publicité Reclame |
| Soggetto genere / forma |
Czasopismo marketingowe
Periodicals. periodicals. Périodiques. |
| Soggetto non controllato |
ABI/Inform - Text files
Titles of electronic journals |
| ISSN | 1557-7805 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996202850403316 |
| DeKalb, Ill., : Board of Directors, American Academy of Advertising, 1972- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of advertising
| Journal of advertising |
| Pubbl/distr/stampa | DeKalb, Ill., : Board of Directors, American Academy of Advertising, 1972- |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Advertising - Research Publicite Publicité - Recherche Publicité Reclame |
| Soggetto genere / forma |
Czasopismo marketingowe
Periodicals. periodicals. Périodiques. |
| Soggetto non controllato |
ABI/Inform - Text files
Titles of electronic journals |
| ISSN | 1557-7805 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910143922603321 |
| DeKalb, Ill., : Board of Directors, American Academy of Advertising, 1972- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
