Advertising and psychology / / Leslie E. Gill |
Autore | Gill Leslie E. |
Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
Descrizione fisica | 1 online resource (193 p.) |
Disciplina | 659.1019 |
Collana | Routledge Library Editions : Advertising |
Soggetto topico | Advertising - Psychological aspects |
Soggetto genere / forma | Electronic books. |
ISBN |
0-203-58356-6
1-136-66370-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index |
Record Nr. | UNINA-9910462926503321 |
Gill Leslie E.
![]() |
||
Abingdon, Oxon : , : Routledge, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Advertising and psychology / / Leslie E. Gill |
Autore | Gill Leslie E. |
Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
Descrizione fisica | 1 online resource (193 p.) |
Disciplina | 659.1019 |
Collana | Routledge Library Editions : Advertising |
Soggetto topico | Advertising - Psychological aspects |
ISBN |
1-136-66377-0
0-203-58356-6 1-136-66370-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index |
Record Nr. | UNINA-9910786721103321 |
Gill Leslie E.
![]() |
||
Abingdon, Oxon : , : Routledge, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Advertising and psychology / / Leslie E. Gill |
Autore | Gill Leslie E. |
Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
Descrizione fisica | 1 online resource (193 p.) |
Disciplina | 659.1019 |
Collana | Routledge Library Editions : Advertising |
Soggetto topico | Advertising - Psychological aspects |
ISBN |
1-136-66377-0
0-203-58356-6 1-136-66370-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index |
Record Nr. | UNINA-9910824053503321 |
Gill Leslie E.
![]() |
||
Abingdon, Oxon : , : Routledge, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester |
Autore | Sutherland, Max |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | St. Leonards, NSW : Allen & Unwin, 2000 |
Descrizione fisica | xv, 326 p. : ill. ; 23 cm |
Disciplina | 659.1019 |
Altri autori (Persone) | Sylvester, Alice K. |
Soggetto topico |
Advertising - Psychological aspects
Consumer behavior |
ISBN | 1865082317 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNISALENTO-991003336799707536 |
Sutherland, Max
![]() |
||
St. Leonards, NSW : Allen & Unwin, 2000 | ||
![]() | ||
Lo trovi qui: Univ. del Salento | ||
|
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
Autore | Dooley Roger <1952-> |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
Descrizione fisica | 1 online resource (306 p.) |
Disciplina | 658.8001/9 |
Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-31608-0
9786613316080 1-118-17594-8 1-118-17596-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
Record Nr. | UNINA-9910457196603321 |
Dooley Roger <1952->
![]() |
||
Hoboken, N.J., : Wiley, c2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
Autore | Dooley Roger <1952-> |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
Descrizione fisica | 1 online resource (306 p.) |
Disciplina | 658.8001/9 |
Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
ISBN |
1-283-31608-0
9786613316080 1-118-17594-8 1-118-17596-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
Record Nr. | UNINA-9910781960503321 |
Dooley Roger <1952->
![]() |
||
Hoboken, N.J., : Wiley, c2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
Autore | Dooley Roger <1952-> |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
Descrizione fisica | 1 online resource (306 p.) |
Disciplina | 658.8001/9 |
Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
ISBN |
1-283-31608-0
9786613316080 1-118-17594-8 1-118-17596-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
Record Nr. | UNINA-9910808983903321 |
Dooley Roger <1952->
![]() |
||
Hoboken, N.J., : Wiley, c2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Comunicaçaõ, mídia e consumo |
Pubbl/distr/stampa | [Sao Paulo, Brazil], : [Escola Superior de Propaganda e Marketing], [2004]- |
Soggetto topico |
Advertising - Social aspects
Advertising - Social aspects - Brazil Advertising - Psychological aspects Consumption (Economics) - Social aspects Consumer behavior |
Soggetto genere / forma | Periodicals. |
ISSN | 1983-7070 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti |
Revista comunicaçaõ, mídia e consumo
Revista CMC Comunicaçaõ CMC |
Record Nr. | UNINA-9910145662903321 |
[Sao Paulo, Brazil], : [Escola Superior de Propaganda e Marketing], [2004]- | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Comunicaçaõ, mídia e consumo |
Pubbl/distr/stampa | [Sao Paulo, Brazil], : [Escola Superior de Propaganda e Marketing], [2004]- |
Soggetto topico |
Advertising - Social aspects
Advertising - Social aspects - Brazil Advertising - Psychological aspects Consumption (Economics) - Social aspects Consumer behavior |
Soggetto genere / forma | Periodicals. |
ISSN | 1983-7070 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti |
Revista comunicaçaõ, mídia e consumo
Revista CMC Comunicaçaõ CMC |
Record Nr. | UNISA-996321809703316 |
[Sao Paulo, Brazil], : [Escola Superior de Propaganda e Marketing], [2004]- | ||
![]() | ||
Lo trovi qui: Univ. di Salerno | ||
|
Deceptive and subliminal advertising of the slimming product market : case study : Romania / / Ramona-Olivia Stefanescu-Mihaila |
Autore | Stefanescu-Mihaila Ramona-Olivia |
Pubbl/distr/stampa | New York : , : Addleton Academic Publishers, , [2014] |
Descrizione fisica | 1 online resource (186 pages) |
Disciplina | 659.1019 |
Soggetto topico | Advertising - Psychological aspects |
ISBN |
1-942585-61-6
1-935494-82-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910787212403321 |
Stefanescu-Mihaila Ramona-Olivia
![]() |
||
New York : , : Addleton Academic Publishers, , [2014] | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|