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Advertising and psychology / / Leslie E. Gill
| Advertising and psychology / / Leslie E. Gill |
| Autore | Gill Leslie E. |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 659.1019 |
| Collana | Routledge Library Editions : Advertising |
| Soggetto topico | Advertising - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-58356-6
1-136-66370-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index |
| Record Nr. | UNINA-9910462926503321 |
Gill Leslie E.
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| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and psychology / / Leslie E. Gill
| Advertising and psychology / / Leslie E. Gill |
| Autore | Gill Leslie E. |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 659.1019 |
| Collana | Routledge Library Editions : Advertising |
| Soggetto topico | Advertising - Psychological aspects |
| ISBN |
1-136-66377-0
0-203-58356-6 1-136-66370-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index |
| Record Nr. | UNINA-9910786721103321 |
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Gill Leslie E.
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| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester
| Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester |
| Autore | Sutherland, Max |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | St. Leonards, NSW : Allen & Unwin, 2000 |
| Descrizione fisica | xv, 326 p. : ill. ; 23 cm |
| Disciplina | 659.1019 |
| Altri autori (Persone) | Sylvester, Alice K. |
| Soggetto topico |
Advertising - Psychological aspects
Consumer behavior |
| ISBN | 1865082317 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991003336799707536 |
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Sutherland, Max
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| St. Leonards, NSW : Allen & Unwin, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
| Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
| Autore | Dooley Roger <1952-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-31608-0
9786613316080 1-118-17594-8 1-118-17596-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
| Record Nr. | UNINA-9910457196603321 |
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Dooley Roger <1952->
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| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
| Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
| Autore | Dooley Roger <1952-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
| ISBN |
1-283-31608-0
9786613316080 1-118-17594-8 1-118-17596-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
| Record Nr. | UNINA-9910781960503321 |
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Dooley Roger <1952->
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| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brainfluence : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
| Brainfluence : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
| Autore | Dooley Roger <1952-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
| ISBN |
9786613316080
9781283316088 1283316080 9781118175941 1118175948 9781118175965 1118175964 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
| Record Nr. | UNINA-9910953371803321 |
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Dooley Roger <1952->
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| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Comunicaçaõ, mídia e consumo
| Comunicaçaõ, mídia e consumo |
| Pubbl/distr/stampa | [Sao Paulo, Brazil], : [Escola Superior de Propaganda e Marketing], [2004]- |
| Soggetto topico |
Advertising - Social aspects
Advertising - Social aspects - Brazil Advertising - Psychological aspects Consumption (Economics) - Social aspects Consumer behavior Publicité - Aspect social Publicité - Aspect social - Brésil Publicité - Aspect psychologique Consommateurs - Comportement Société de consommation - Aspect social |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1983-7070 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Revista comunicaçaõ, mídia e consumo
Revista CMC Comunicaçaõ CMC |
| Record Nr. | UNINA-9910145662903321 |
| [Sao Paulo, Brazil], : [Escola Superior de Propaganda e Marketing], [2004]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Comunicaçaõ, mídia e consumo
| Comunicaçaõ, mídia e consumo |
| Pubbl/distr/stampa | [Sao Paulo, Brazil], : [Escola Superior de Propaganda e Marketing], [2004]- |
| Soggetto topico |
Advertising - Social aspects
Advertising - Social aspects - Brazil Advertising - Psychological aspects Consumption (Economics) - Social aspects Consumer behavior |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1983-7070 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Revista comunicaçaõ, mídia e consumo
Revista CMC Comunicaçaõ CMC |
| Record Nr. | UNISA-996321809703316 |
| [Sao Paulo, Brazil], : [Escola Superior de Propaganda e Marketing], [2004]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Deceptive and subliminal advertising of the slimming product market : case study : Romania / / Ramona-Olivia Stefanescu-Mihaila
| Deceptive and subliminal advertising of the slimming product market : case study : Romania / / Ramona-Olivia Stefanescu-Mihaila |
| Autore | Stefanescu-Mihaila Ramona-Olivia |
| Pubbl/distr/stampa | New York : , : Addleton Academic Publishers, , [2014] |
| Descrizione fisica | 1 online resource (186 pages) |
| Disciplina | 659.1019 |
| Soggetto topico | Advertising - Psychological aspects |
| ISBN |
1-942585-61-6
1-935494-82-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910787212403321 |
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Stefanescu-Mihaila Ramona-Olivia
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| New York : , : Addleton Academic Publishers, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Deceptive and subliminal advertising of the slimming product market : case study : Romania / / Ramona-Olivia Stefanescu-Mihaila
| Deceptive and subliminal advertising of the slimming product market : case study : Romania / / Ramona-Olivia Stefanescu-Mihaila |
| Autore | Stefanescu-Mihaila Ramona-Olivia |
| Pubbl/distr/stampa | New York : , : Addleton Academic Publishers, , [2014] |
| Descrizione fisica | 1 online resource (186 pages) |
| Disciplina | 659.1019 |
| Soggetto topico | Advertising - Psychological aspects |
| ISBN |
1-942585-61-6
1-935494-82-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910819171803321 |
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Stefanescu-Mihaila Ramona-Olivia
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| New York : , : Addleton Academic Publishers, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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