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Advertising account planning [[electronic resource] ] : a practical guide / / Larry D. Kelley and Donald W. Jugenheimer
| Advertising account planning [[electronic resource] ] : a practical guide / / Larry D. Kelley and Donald W. Jugenheimer |
| Autore | Kelley Larry D. <1955-> |
| Pubbl/distr/stampa | Armonk, N.Y., : M.E. Sharpe, c2006 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 659.1/11 |
| Altri autori (Persone) | JugenheimerDonald W |
| Soggetto topico |
Advertising
Advertising - Management Advertising campaigns |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-91279-0
9786610912797 0-7656-2209-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface and acknowledgments -- What is account planning? -- Situation analysis -- Understanding the customer -- Defining the target market -- Defining the benefit -- Brand personality -- Brand positioning -- The creative brief -- Media and account planning -- Measuring success -- Business-to-business case study: Recon software -- Packaged-goods case study: Chiffon margarine -- Retail case study : Kmart and Sears -- Index -- About the authors.
Contents -- Preface and acknowledgments -- What is account planning? -- Situation analysis -- Understanding the customer -- Defining the target market -- Defining the benefit -- Brand personality -- Brand positioning -- The creative brief -- Media and account planning -- Measuring success -- Business-to-business case study: recon software -- Packaged goods case study: chiffon margarine -- Retail case study : Kmart and Sears -- Index. |
| Record Nr. | UNINA-9910457572103321 |
Kelley Larry D. <1955->
|
||
| Armonk, N.Y., : M.E. Sharpe, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising account planning [[electronic resource] ] : a practical guide / / Larry D. Kelley and Donald W. Jugenheimer
| Advertising account planning [[electronic resource] ] : a practical guide / / Larry D. Kelley and Donald W. Jugenheimer |
| Autore | Kelley Larry D. <1955-> |
| Pubbl/distr/stampa | Armonk, N.Y., : M.E. Sharpe, c2006 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 659.1/11 |
| Altri autori (Persone) | JugenheimerDonald W |
| Soggetto topico |
Advertising
Advertising - Management Advertising campaigns |
| ISBN |
1-280-91279-0
9786610912797 0-7656-2209-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface and acknowledgments -- What is account planning? -- Situation analysis -- Understanding the customer -- Defining the target market -- Defining the benefit -- Brand personality -- Brand positioning -- The creative brief -- Media and account planning -- Measuring success -- Business-to-business case study: Recon software -- Packaged-goods case study: Chiffon margarine -- Retail case study : Kmart and Sears -- Index -- About the authors.
Contents -- Preface and acknowledgments -- What is account planning? -- Situation analysis -- Understanding the customer -- Defining the target market -- Defining the benefit -- Brand personality -- Brand positioning -- The creative brief -- Media and account planning -- Measuring success -- Business-to-business case study: recon software -- Packaged goods case study: chiffon margarine -- Retail case study : Kmart and Sears -- Index. |
| Record Nr. | UNINA-9910784475203321 |
|
Kelley Larry D. <1955->
|
||
| Armonk, N.Y., : M.E. Sharpe, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising account planning : a practical guide / / Larry D. Kelley and Donald W. Jugenheimer
| Advertising account planning : a practical guide / / Larry D. Kelley and Donald W. Jugenheimer |
| Autore | Kelley Larry D. <1955-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Armonk, N.Y., : M.E. Sharpe, c2006 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 659.1/11 |
| Altri autori (Persone) | JugenheimerDonald W |
| Soggetto topico |
Advertising
Advertising - Management Advertising campaigns |
| ISBN |
1-280-91279-0
9786610912797 0-7656-2209-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface and acknowledgments -- What is account planning? -- Situation analysis -- Understanding the customer -- Defining the target market -- Defining the benefit -- Brand personality -- Brand positioning -- The creative brief -- Media and account planning -- Measuring success -- Business-to-business case study: Recon software -- Packaged-goods case study: Chiffon margarine -- Retail case study : Kmart and Sears -- Index -- About the authors.
Contents -- Preface and acknowledgments -- What is account planning? -- Situation analysis -- Understanding the customer -- Defining the target market -- Defining the benefit -- Brand personality -- Brand positioning -- The creative brief -- Media and account planning -- Measuring success -- Business-to-business case study: recon software -- Packaged goods case study: chiffon margarine -- Retail case study : Kmart and Sears -- Index. |
| Record Nr. | UNINA-9910813075503321 |
|
Kelley Larry D. <1955->
|
||
| Armonk, N.Y., : M.E. Sharpe, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising Management : Concepts, Theories, Research and Trends / / Manukonda Rabindranath and Aradhana Kumari Singh
| Advertising Management : Concepts, Theories, Research and Trends / / Manukonda Rabindranath and Aradhana Kumari Singh |
| Autore | Rabindranath Manukonda |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Singapore : , : Macmillan Palgrave, , [2024] |
| Descrizione fisica | 1 online resource (276 pages) |
| Disciplina | 659.1 |
| Soggetto topico | Advertising - Management |
| ISBN | 981-9986-57-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Foreword -- Contents -- List of Figures -- List of Tables -- Part I Fundamentals of Advertising -- 1 Introduction to Advertising -- 1.1 Advertising-The Concept -- 1.1.1 Definitions of Advertising -- 1.2 Features of Advertising -- 1.3 Functions of Advertising -- 1.4 Key Components of Advertising -- 1.5 Importance of Advertising -- 1.5.1 For Advertiser -- 1.5.2 For Media -- 1.6 Benefits of Advertising -- 1.7 Advertising as a Process of Communication -- 1.8 Advertising vs. Publicity -- 1.9 Advertising vs. Marketing -- 1.10 History of Advertising -- 1.11 History of Advertising in India -- 1.12 Modern Advertising -- 1.13 Contemporary Advertising -- 1.14 Advertising in the Twenty-First Century -- 1.15 Criticism of Advertising -- 1.16 Changes in Advertising: Breaking the Role Structure -- 1.17 Review Questions -- 1.18 Case Study -- 1.18.1 History of Dairy Milk -- 1.18.2 Case Questions -- References -- 2 Types of Advertising -- 2.1 Types of Advertising -- 2.1.1 Print Advertising -- 2.1.1.1 Newspaper Advertising -- 2.1.1.2 Magazine Advertising -- 2.1.1.3 Direct Mail Advertising -- 2.1.2 Radio Advertising -- 2.1.3 Television Advertising -- 2.1.4 In-Cinema Advertising -- 2.1.5 Mobile Advertising -- 2.1.6 Outdoor/Out-of-Home Advertising -- 2.1.6.1 Billboards Advertising -- 2.1.6.2 Transit Advertising -- 2.1.6.3 Point of Purchase (POP) -- 2.1.7 Guerrilla Advertising -- 2.1.8 Digital/Online Advertising -- 2.1.8.1 Paid Search/Pay-Per-Click Advertising -- 2.1.8.2 Social Media Advertising -- 2.1.8.3 Native Advertising -- 2.1.8.4 Display Advertising -- 2.2 Review Questions -- 2.3 Case Study -- 2.3.1 Topical Advertising: Amul-The Taste of India -- 2.3.2 Case Questions -- 3 Public Service Advertising in India -- 3.1 What Is Public Service Advertising? -- 3.2 How Public Service Advertising is Different from Commercial Advertising.
3.3 History of Public Service Advertising -- 3.3.1 Smokey Bear Campaign -- 3.4 Beginning of Public Service Advertising in India -- 3.4.1 Hum Do Hamare Do Campaign -- 3.4.2 Do Boond Zindagi Ki Campaign -- 3.4.3 Mile Sur Mera Tumhara -- 3.4.4 Jawan Hoon Nadan Nahin -- 3.4.5 Condom Ko Ha Aids Ko Na -- 3.4.6 School Chale Hum -- 3.4.7 Incredible India -- 3.4.8 Jago Grahak Jago -- 3.4.9 Condom Bindaas Bol -- 3.4.10 Dhumrapan Padega Mehnga -- 3.4.11 Atithi Devo Bhava -- 3.4.12 Kuposhan-Bharat Choro -- 3.4.13 Swachh Bharat Abhiyan -- 3.4.14 Jaha Soch Waha Souchalaya -- 3.4.15 TB Harega Desh Jeetega -- 3.4.16 Karke Dekho Acha Lagta Hai -- 3.4.17 Beti Bachao Beti Padhao (BBBP) -- 3.4.18 Sadak Suraksha-Jeevan Raksha -- 3.4.19 Savdhaan Aur Satark Rahe, Coronavirus Se Bache -- 3.5 Advertising Appeals Used in Public Service Ads -- 3.6 How to Make Public Service Advertising Effective -- 3.6.1 Kristine E. Kranenburg -- 3.6.2 Charles K. Atkin -- 3.6.3 Bill Goodwill -- 3.7 Critical Issues in Public Service Advertising -- 3.8 Review Questions -- 3.9 Case Study -- 3.9.1 AD Campaigns During Covid-19 -- 3.9.2 Case Questions -- References -- Part II Planning and Execution of Advertising Campaign -- 4 Advertising Campaign and Media Planning -- 4.1 Concept of Advertising Campaign -- 4.2 Objectives of Advertising Campaigns -- 4.3 Advertising Campaigns' Theme -- 4.3.1 Nike-Just Do It -- 4.4 Types of Advertising Campaigns -- 4.5 Campaign Planning -- 4.6 Creative Strategy -- 4.6.1 How Does Creativity Work -- 4.7 Media Planning and Strategy -- 4.7.1 Media Planning -- 4.7.2 Media Strategy -- 4.7.3 Media Selection -- 4.7.4 Characteristics of Advertising Media -- 4.8 Creative Advertising Campaign in India -- 4.8.1 Fevicol-Mazboot Jod Ka Tod Nahi -- 4.8.2 Surf Excel-Daag Acche Hain -- 4.8.3 Ariel Matic-#Share the Load -- 4.9 Research -- 4.10 Steps in Planning an Adverting Campaign. 4.11 Review Questions -- 4.12 Case Study -- 4.12.1 Changes in Indian Advertising During Covid-19 Crisis -- 4.12.2 Case Questions -- Reference -- 5 Advertising Agencies -- 5.1 Meaning and Definition of Advertising Agency -- 5.2 Components in the Process of Advertising Through Agency -- 5.3 Structure of Advertising Agencies -- 5.4 Types of Advertising Agencies -- 5.5 Types of People Employed by Advertising Agencies -- 5.6 Why Agencies Lose Clients -- 5.7 Case Study -- 5.7.1 Ogilvy Advertising Agency -- 5.7.1.1 Innovative Works -- 5.7.2 Case Questions -- References -- Part III Advertising Theory and Research -- 6 Understanding Advertising Process: Models and Theories -- 6.1 Advertising Models -- 6.1.1 AIDA Model -- 6.1.1.1 Process of AIDA Model -- 6.1.2 DAGMAR Model -- 6.1.3 Lavidge and Steiner Hierarchy of Effects Model -- 6.1.3.1 Stages in Hierarchy of Effects -- 6.1.3.2 Stages of Consumer Behaviour in the Hierarchy of Effects -- 6.1.4 Black Box Model -- 6.1.4.1 Application of Black Box Model -- 6.1.5 Ray's Low Involvement Model -- 6.1.6 The FCB Model -- 6.1.7 Hall's Four Framework Model -- 6.1.8 Belch Model of Advertising Response -- 6.1.9 Heightened Appreciation Model -- 6.1.10 Persuasion Knowledge Model (PKM) -- 6.1.10.1 Elements of the PKM Model -- 6.1.11 ATRN or Ehrenberg Model -- 6.1.11.1 Components of ATRN Model -- 6.1.12 Prue's Alphabetical Model -- 6.1.12.1 Key Elements of Alphabetical Model -- 6.1.13 The DRIP Model -- 6.1.13.1 Use of DRIP Model in Advertising -- 6.1.14 Ad Exposure Model -- 6.1.15 MAIN Model -- 6.1.15.1 Affordance Cues of the MAIN Model that Trigger Cognitive Heuristics -- 6.1.16 Aristotle Modes of Persuasion -- 6.1.17 Health Belief Model -- 6.1.18 Yale Model of Communication and Persuasion (Message Learning Approach) -- 6.1.19 Elaboration Likelihood Model (ELM). 6.1.20 McGuire Input-Output Framework for Constructing Persuasive Messages (Communication and Persuasion Matrix) -- 6.1.21 Extended Parallel Process Model -- 6.1.22 Heuristic Systematic Model of Persuasion -- 6.1.23 The Transtheoretical Model of Behaviour Change -- 6.2 Advertising Theories -- 6.2.1 Diffusion of Innovation Theory -- 6.2.2 Strong Theory of Advertising -- 6.2.3 Weak Theory of Advertising -- 6.2.4 Congruity Theory -- 6.2.5 Cognitive Dissonance Theory -- 6.2.6 Social Judgement Theory -- 6.2.7 Agenda-Setting Theory -- 6.2.8 Uses and Gratification Theory -- 6.2.9 Theory of Reasoned Action -- 6.2.10 Social Learning Theory -- 6.2.11 Self-Efficacy Theory -- 6.2.12 Gain and Loss-Frames Message -- 6.2.13 Narrative Paradigm -- 6.2.14 Integrative Theory of Behavior Change -- 6.2.15 Maslow's Hierarchy of Needs -- 6.2.15.1 Five Needs of Maslow's Hierarchy Needs (Bottom to Top) -- 6.3 Review Questions -- 6.4 Case Study -- 6.4.1 De Beers: A Diamond Is Forever -- 6.4.2 Case Questions -- References -- 7 Advertising Research -- 7.1 Advertising Effectiveness -- 7.2 Advertising Research -- 7.3 Steps of the Advertising Research -- 7.4 Methods of Advertising Research -- 7.4.1 Pre-testing Methods -- 7.4.2 Post-testing Methods -- 7.5 Practice Questions -- 7.6 Case Study -- 7.6.1 Beti Bachao Public Service Advertising (Save Girl Child, Educate Girl Child Campaign) (https://wcd.nic.in/schemes/beti-bachao-beti-padhao-scheme) -- 7.6.2 Case Questions -- References -- Suggested Readings -- Index. |
| Record Nr. | UNINA-9910800117803321 |
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Rabindranath Manukonda
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| Singapore : , : Macmillan Palgrave, , [2024] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behaviour and advertising management [[electronic resource] /] / Matin Khan
| Consumer behaviour and advertising management [[electronic resource] /] / Matin Khan |
| Autore | Khan Matin A |
| Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2006 |
| Descrizione fisica | 1 online resource (391 p.) |
| Disciplina |
658.8/342
658.8342 |
| Soggetto topico |
Consumer behavior
Advertising - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-07401-6
9786612074011 81-224-2552-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behaviour -- pt. 2. Advertising management. |
| Record Nr. | UNINA-9910454409103321 |
|
Khan Matin A
|
||
| New Delhi, : New Age International (P) Ltd., Publishers, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour and advertising management [[electronic resource] /] / Matin Khan
| Consumer behaviour and advertising management [[electronic resource] /] / Matin Khan |
| Autore | Khan Matin A |
| Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2006 |
| Descrizione fisica | 1 online resource (391 p.) |
| Disciplina |
658.8/342
658.8342 |
| Soggetto topico |
Consumer behavior
Advertising - Management |
| ISBN |
1-282-07401-6
9786612074011 81-224-2552-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behaviour -- pt. 2. Advertising management. |
| Record Nr. | UNINA-9910782880503321 |
|
Khan Matin A
|
||
| New Delhi, : New Age International (P) Ltd., Publishers, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour and advertising management / / Matin Khan
| Consumer behaviour and advertising management / / Matin Khan |
| Autore | Khan Matin A |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2006 |
| Descrizione fisica | 1 online resource (391 p.) |
| Disciplina |
658.8/342
658.8342 |
| Soggetto topico |
Consumer behavior
Advertising - Management |
| ISBN |
1-282-07401-6
9786612074011 81-224-2552-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behaviour -- pt. 2. Advertising management. |
| Record Nr. | UNINA-9910815137603321 |
|
Khan Matin A
|
||
| New Delhi, : New Age International (P) Ltd., Publishers, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A master class in brand planning [[electronic resource] ] : the timeless works of Stephen King / / edited by Judie Lannon, Merry Baskin
| A master class in brand planning [[electronic resource] ] : the timeless works of Stephen King / / edited by Judie Lannon, Merry Baskin |
| Autore | King Stephen <1931-2006.> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (397 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) |
LannonJudie
BaskinMerry |
| Soggetto topico |
Branding (Marketing) - Management
New products Brand name products Advertising - Management Marketing research |
| ISBN |
1-119-20871-8
1-282-34290-8 9786612342905 0-470-72521-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Master Class in Brand Planning; Contents; Introduction; About the Book: How it Happened; Acknowledgements; About the Contributors; PART I PLANNING: ROLE AND STRUCTURE; 1 Who Do You Think You Are?; 2 How Brands and the Skills of Branding have Flowered; 3 The Price of Freedom is Eternal Vigilance; 4 The Market's Evolved, Why Hasn't Planning?; 5 Learning and Improvement, Not Proof and Magic Solutions; 6 The Media Planner's Revenge; PART II PLANNING: CRAFT SKILLS; 7 A Revolutionary Challenge to Conventional Wisdom; 8 Four of the Wisest Principles You Will Ever Read; 9 JWT's Debt to Stephen King
10 Short-Term Effects may be Easier to Measure but Long-Term Effects are More Important PART III MARKET RESEARCH; 11 A Theory that Built a Company; 12 The Great Bridge Builder: Searching for Order out of Chaos; 13 You Can't Make Sense of Facts until you've Had an Idea; 14 Measuring Public Opinion in an Individualistic World; 15 The Perfect Role Model for Researchers Today; PART IV MARKETING - GENERAL; 16 Old Brands Never Die. They Just get Sold for a Huge Profit; 17 The Retail Revolution gets Underway; 18 A Robust Defence of what Brand Advertising is For; 19 The Train to Strawberry Hill (1744) 20 A Challenge to Change Behaviour -- Resume of Stephen King's life -- Index. |
| Record Nr. | UNINA-9910146101303321 |
|
King Stephen <1931-2006.>
|
||
| Chichester, West Sussex, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A master class in brand planning : the timeless works of Stephen King / / edited by Judie Lannon, Merry Baskin
| A master class in brand planning : the timeless works of Stephen King / / edited by Judie Lannon, Merry Baskin |
| Autore | King Stephen <1931-2006.> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (397 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) |
LannonJudie
BaskinMerry |
| Soggetto topico |
Branding (Marketing) - Management
New products Brand name products Advertising - Management Marketing research |
| ISBN |
1-119-20871-8
1-282-34290-8 9786612342905 0-470-72521-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Master Class in Brand Planning; Contents; Introduction; About the Book: How it Happened; Acknowledgements; About the Contributors; PART I PLANNING: ROLE AND STRUCTURE; 1 Who Do You Think You Are?; 2 How Brands and the Skills of Branding have Flowered; 3 The Price of Freedom is Eternal Vigilance; 4 The Market's Evolved, Why Hasn't Planning?; 5 Learning and Improvement, Not Proof and Magic Solutions; 6 The Media Planner's Revenge; PART II PLANNING: CRAFT SKILLS; 7 A Revolutionary Challenge to Conventional Wisdom; 8 Four of the Wisest Principles You Will Ever Read; 9 JWT's Debt to Stephen King
10 Short-Term Effects may be Easier to Measure but Long-Term Effects are More Important PART III MARKET RESEARCH; 11 A Theory that Built a Company; 12 The Great Bridge Builder: Searching for Order out of Chaos; 13 You Can't Make Sense of Facts until you've Had an Idea; 14 Measuring Public Opinion in an Individualistic World; 15 The Perfect Role Model for Researchers Today; PART IV MARKETING - GENERAL; 16 Old Brands Never Die. They Just get Sold for a Huge Profit; 17 The Retail Revolution gets Underway; 18 A Robust Defence of what Brand Advertising is For; 19 The Train to Strawberry Hill (1744) 20 A Challenge to Change Behaviour -- Resume of Stephen King's life -- Index. |
| Record Nr. | UNINA-9910810912003321 |
|
King Stephen <1931-2006.>
|
||
| Chichester, West Sussex, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Our Master's Voice : Advertising / / James Rorty, Jefferson Pooley
| Our Master's Voice : Advertising / / James Rorty, Jefferson Pooley |
| Autore | Rorty James |
| Pubbl/distr/stampa | Bethlehem : , : Mediastudies.press, , 2020 |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1 |
| Soggetto topico | Advertising - Management |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Our Master’s Voice |
| Record Nr. | UNINA-9910477224203321 |
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Rorty James
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| Bethlehem : , : Mediastudies.press, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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