Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
Autore | Mathews Brian (Brian Scott) |
Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
Descrizione fisica | 1 online resource (191 p.) |
Disciplina | 021.7 |
Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-21270-6
9786613212702 0-8389-9154-8 0-8389-9715-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
Record Nr. | UNINA-9910455384703321 |
Mathews Brian (Brian Scott)
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Chicago, : American Library Association, 2009 | ||
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Lo trovi qui: Univ. Federico II | ||
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Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
Autore | Mathews Brian (Brian Scott) |
Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
Descrizione fisica | 1 online resource (191 p.) |
Disciplina | 021.7 |
Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
ISBN |
0-8389-9155-6
1-283-21270-6 9786613212702 0-8389-9154-8 0-8389-9715-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
Record Nr. | UNINA-9910778135303321 |
Mathews Brian (Brian Scott)
![]() |
||
Chicago, : American Library Association, 2009 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
Autore | Mathews Brian (Brian Scott) |
Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
Descrizione fisica | 1 online resource (191 p.) |
Disciplina | 021.7 |
Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
ISBN |
0-8389-9155-6
1-283-21270-6 9786613212702 0-8389-9154-8 0-8389-9715-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
Record Nr. | UNINA-9910807411803321 |
Mathews Brian (Brian Scott)
![]() |
||
Chicago, : American Library Association, 2009 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The visible librarian [[electronic resource] ] : asserting your value with marketing and advocacy / / Judith A. Siess |
Autore | Siess Judith A |
Pubbl/distr/stampa | Chicago, : American Library Association, 2003 |
Descrizione fisica | 1 online resource (172 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Public relations
Libraries - Marketing Advertising - Libraries Public services (Libraries) |
Soggetto genere / forma | Electronic books. |
ISBN | 0-8389-9876-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. |
Record Nr. | UNINA-9910451369503321 |
Siess Judith A
![]() |
||
Chicago, : American Library Association, 2003 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The visible librarian [[electronic resource] ] : asserting your value with marketing and advocacy / / Judith A. Siess |
Autore | Siess Judith A |
Pubbl/distr/stampa | Chicago, : American Library Association, 2003 |
Descrizione fisica | 1 online resource (172 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Public relations
Libraries - Marketing Advertising - Libraries Public services (Libraries) |
ISBN | 0-8389-9876-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. |
Record Nr. | UNINA-9910784206003321 |
Siess Judith A
![]() |
||
Chicago, : American Library Association, 2003 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The visible librarian [[electronic resource] ] : asserting your value with marketing and advocacy / / Judith A. Siess |
Autore | Siess Judith A |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Chicago, : American Library Association, 2003 |
Descrizione fisica | 1 online resource (172 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Public relations
Libraries - Marketing Advertising - Libraries Public services (Libraries) |
ISBN | 0-8389-9876-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. |
Record Nr. | UNINA-9910816700303321 |
Siess Judith A
![]() |
||
Chicago, : American Library Association, 2003 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
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