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'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (229 p.) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| Soggetto genere / forma | Electronic books. |
| ISBN | 93-5150-241-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Acknowledgements""; ""Introduction""; ""1 - The World of Advertising""; ""2 - The Illusion Industry: Advertising on Television""; ""3 - Making Sense ofAdvertisements: Reading AdsTheoretically""; ""4 - Localization: Issues in Cultural Transmission""; ""5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message""; ""6 - The Visual-linguistic �Relay�: Interpreting Advertisement Signs""; ""7 - The New Media: A Study of the Mobile Online Advertising""; ""8 - The Social Media:Localization and Global Communication""
""9 - 'Ad' apting to Markets: Means to the Consumer�s Heart and Purse""""Bibliography""; ""Index""; ""About the Author"" |
| Record Nr. | UNINA-9910460793203321 |
Sunitha Srinivas C.
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| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (xiii, 215 pages) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| ISBN |
93-5150-527-8
93-5150-241-4 9789351502418 (electronic book) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author. |
| Record Nr. | UNINA-9910797341803321 |
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Sunitha Srinivas C.
|
||
| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (xiii, 215 pages) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| ISBN |
93-5150-527-8
93-5150-241-4 9789351502418 (electronic book) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author. |
| Record Nr. | UNINA-9910817571203321 |
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Sunitha Srinivas C.
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| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The discourse of advertising / Guy Cook
| The discourse of advertising / Guy Cook |
| Autore | Cook, Guy (Guy W. D.) |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; New York : Routledge, 2001 |
| Descrizione fisica | xii, 256 p. : ill. ; 24 cm. |
| Disciplina | 659.1/01/4 |
| Collana |
Interface (London, England)
The Interface series. |
| Soggetto topico |
Analisi del discorso
Pubblicità - Lingue Discourse analysis Advertising - Language |
| ISBN |
0415234549
0415234557 (pbk.) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001099049707536 |
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Cook, Guy (Guy W. D.)
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| London ; New York : Routledge, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors
| Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 808/.066659 |
| Altri autori (Persone) |
McQuarrieEdward F
PhillipsBarbara J. <1966-> |
| Soggetto topico |
Rhetoric
Visual communication Advertising - Language |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-70402-1
1-317-46961-5 1-282-11948-6 9786612119484 0-7656-2133-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. |
| Record Nr. | UNINA-9910454157103321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors
| Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 808/.066659 |
| Altri autori (Persone) |
McQuarrieEdward F
PhillipsBarbara J. <1966-> |
| Soggetto topico |
Rhetoric
Visual communication Advertising - Language |
| ISBN |
1-317-46960-7
1-315-70402-1 1-317-46961-5 1-282-11948-6 9786612119484 0-7656-2133-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. |
| Record Nr. | UNINA-9910777997203321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors
| Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina |
808/.066659
808.066659 |
| Altri autori (Persone) |
McQuarrieEdward F
PhillipsBarbara J. <1966-> |
| Soggetto topico |
Rhetoric
Visual communication Advertising - Language |
| ISBN |
1-317-46960-7
1-315-70402-1 1-317-46961-5 1-282-11948-6 9786612119484 0-7656-2133-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. |
| Record Nr. | UNINA-9910808596803321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid
| Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid |
| Autore | Pérez Sobrino Paula |
| Pubbl/distr/stampa | Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 |
| Descrizione fisica | 1 online resource (233 pages) : illustrations |
| Disciplina | 808.032 |
| Collana | Figurative Thought and Language (FTL) |
| Soggetto topico |
Metaphor
Metonyms Advertising - Language |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467277203321 |
|
Pérez Sobrino Paula
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||
| Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid
| Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid |
| Autore | Pérez Sobrino Paula |
| Pubbl/distr/stampa | Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 |
| Descrizione fisica | 1 online resource (233 pages) : illustrations |
| Disciplina | 808.032 |
| Collana | Figurative Thought and Language (FTL) |
| Soggetto topico |
Metaphor
Metonyms Advertising - Language |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes. |
| Record Nr. | UNINA-9910796513903321 |
|
Pérez Sobrino Paula
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||
| Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid
| Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid |
| Autore | Pérez Sobrino Paula |
| Pubbl/distr/stampa | Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 |
| Descrizione fisica | 1 online resource (233 pages) : illustrations |
| Disciplina | 808.032 |
| Collana | Figurative Thought and Language (FTL) |
| Soggetto topico |
Metaphor
Metonyms Advertising - Language |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes. |
| Record Nr. | UNINA-9910822533403321 |
|
Pérez Sobrino Paula
|
||
| Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Advertising - Language
(12)
- Advertising - India (3)
- Metaphor (3)
- Metonyms (3)
- Psycholinguistics (3)