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Italian marketing history / / guest editor, Professor Jonathan Morris
| Italian marketing history / / guest editor, Professor Jonathan Morris |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina | 339.4709450904 |
| Collana | Journal of Historical Research in Marketing |
| Soggetto topico | Advertising - Italy - History - 20th century |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78560-001-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Editorial; Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s; The use of social networks in marketing: the Italian co-operative experience; Between public consumption and private consumption; History as an intangible asset for the Italian fashion business (1950-1954); The revival of fashion brands between marketing and history; Building brand awareness with a bowl of cherries; Putting the Italians on bicycles: marketing at Bianchi, 1885-1955 |
| Record Nr. | UNINA-9910461024403321 |
| [Bradford, England] : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Italian marketing history / / guest editor, Professor Jonathan Morris
| Italian marketing history / / guest editor, Professor Jonathan Morris |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina | 339.4709450904 |
| Collana | Journal of Historical Research in Marketing |
| Soggetto topico | Advertising - Italy - History - 20th century |
| ISBN | 1-78560-001-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Editorial; Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s; The use of social networks in marketing: the Italian co-operative experience; Between public consumption and private consumption; History as an intangible asset for the Italian fashion business (1950-1954); The revival of fashion brands between marketing and history; Building brand awareness with a bowl of cherries; Putting the Italians on bicycles: marketing at Bianchi, 1885-1955 |
| Record Nr. | UNINA-9910797009303321 |
| [Bradford, England] : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Italian marketing history / / guest editor, Professor Jonathan Morris
| Italian marketing history / / guest editor, Professor Jonathan Morris |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina | 339.4709450904 |
| Collana | Journal of Historical Research in Marketing |
| Soggetto topico | Advertising - Italy - History - 20th century |
| ISBN | 1-78560-001-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Editorial; Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s; The use of social networks in marketing: the Italian co-operative experience; Between public consumption and private consumption; History as an intangible asset for the Italian fashion business (1950-1954); The revival of fashion brands between marketing and history; Building brand awareness with a bowl of cherries; Putting the Italians on bicycles: marketing at Bianchi, 1885-1955 |
| Record Nr. | UNINA-9910817269403321 |
| [Bradford, England] : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
