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Management, marketing and promotion of library services based on statistics, analyses and evaluation / / edited by Trine Kolderup Flaten
| Management, marketing and promotion of library services based on statistics, analyses and evaluation / / edited by Trine Kolderup Flaten |
| Autore | Kolderup Flaten Trine |
| Pubbl/distr/stampa | De Gruyter, 2006 |
| Descrizione fisica | 1 online resource (462 pages) : illustrations |
| Disciplina | 025.107 |
| Collana | IFLA Publications |
| Soggetto topico |
Libraries - Marketing
Public relations - Information services Libraries - Public relations Advertising - Information services |
| Soggetto non controllato | Libraries |
| ISBN |
9783598440229 (PDF ebook)
9783598218484 (hardback) |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Program -- Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture -- Statistics and Strategy: Statistics and Performance Measurement as a Social Process -- Comparing libraries: from official statistics to effective strategies -- Cyberspace and market place: library messages beyond the border -- Quality Standards: Public libraries on the island of Montreal -- "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" -- Library statistics without Fear -- Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) -- Development of Estonian public libraries during the last decade. (1994-2004) -- Audit for libraries... which one? -- Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century -- La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes -- Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics -- Customers Value Research -- Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art -- Marketing to Diverse Populations -- Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. -- Marketing library services. A case study at University of Illinois at Urbana - Champaign USA -- The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries -- Evaluating library services - best practice initiatives in Australian university libraries -- The public library's attractiveness : A quantitative study -- The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study -- Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices -- Parameters and indicators for providers of electronic publications evaluation -- Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future -- A new model for public library and information services evaluation: an integrated approach - SIADAP+B -- Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology -- Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library -- Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network |
| Record Nr. | UNISA-996205631703316 |
Kolderup Flaten Trine
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| De Gruyter, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Marketing library services : MLS
| Marketing library services : MLS |
| Pubbl/distr/stampa | Harrod's Creek, KY, : Riverside Data, Inc., 1987- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658 |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Advertising - Information services Library Science Bibliothèques - Marketing Services d'information - Marketing Bibliothèques - Relations publiques Services d'information - Publicité LIBRARY INFORMATION SERVICES MARKETING |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | MLS |
| Record Nr. | UNINA-9910895873303321 |
| Harrod's Creek, KY, : Riverside Data, Inc., 1987- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
