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'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (229 p.) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| Soggetto genere / forma | Electronic books. |
| ISBN | 93-5150-241-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Acknowledgements""; ""Introduction""; ""1 - The World of Advertising""; ""2 - The Illusion Industry: Advertising on Television""; ""3 - Making Sense ofAdvertisements: Reading AdsTheoretically""; ""4 - Localization: Issues in Cultural Transmission""; ""5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message""; ""6 - The Visual-linguistic �Relay�: Interpreting Advertisement Signs""; ""7 - The New Media: A Study of the Mobile Online Advertising""; ""8 - The Social Media:Localization and Global Communication""
""9 - 'Ad' apting to Markets: Means to the Consumer�s Heart and Purse""""Bibliography""; ""Index""; ""About the Author"" |
| Record Nr. | UNINA-9910460793203321 |
Sunitha Srinivas C.
|
||
| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (xiii, 215 pages) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| ISBN |
93-5150-527-8
93-5150-241-4 9789351502418 (electronic book) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author. |
| Record Nr. | UNINA-9910797341803321 |
|
Sunitha Srinivas C.
|
||
| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (xiii, 215 pages) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| ISBN |
93-5150-527-8
93-5150-241-4 9789351502418 (electronic book) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author. |
| Record Nr. | UNINA-9910817571203321 |
|
Sunitha Srinivas C.
|
||
| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
