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The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
| The Adman's dilemma : from Barnum to Trump / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (x, 456 pages) |
| Disciplina | 659.1042 |
| Soggetto topico |
Advertising - Social aspects
Advertising - History Advertising executives - History Advertising in popular culture |
| ISBN |
1-4875-1903-6
1-4875-1902-8 |
| Classificazione | AP 14450 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index |
| Record Nr. | UNINA-9910793132003321 |
Rutherford Paul
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| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
| The Adman's dilemma : from Barnum to Trump / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (x, 456 pages) |
| Disciplina | 659.1042 |
| Soggetto topico |
Advertising - Social aspects
Advertising - History Advertising executives - History Advertising in popular culture |
| ISBN |
1-4875-1903-6
1-4875-1902-8 |
| Classificazione | AP 14450 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index |
| Record Nr. | UNINA-9910822402003321 |
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Rutherford Paul
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| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
| Advertising [[electronic resource] ] : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identities |
| Soggetto topico |
Advertising - History
Advertising - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-36870-5
9786610368709 1-4129-3289-0 0-7619-4254-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910461928803321 |
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McFall Elizabeth Rose
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||
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
| Advertising [[electronic resource] ] : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (viii, 208 p.) : ill |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identities |
| Soggetto topico |
Advertising
Advertising - History Advertising - Social aspects |
| ISBN |
1-280-36870-5
9786610368709 1-4129-3289-0 0-7619-4254-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910785983403321 |
|
McFall Elizabeth Rose
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||
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising : a cultural economy / / Liz McFall
| Advertising : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (viii, 208 p.) : ill |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identity series |
| Soggetto topico |
Advertising - History
Advertising - Social aspects |
| ISBN |
1-280-36870-5
9786610368709 1-4129-3289-0 0-7619-4254-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910816190103321 |
|
McFall Elizabeth Rose
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| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel
| Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2017 |
| Descrizione fisica | 1 online resource (409 pages) : illustrations |
| Disciplina | 305.420973 |
| Soggetto topico |
Advertising - History
Women in advertising - History |
| ISBN | 1-4985-2827-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgments -- Introductory remarks on the advertising business and a community of feminist scholars making advertising their business / Peggy Kreshel -- Histories of feminists, feminisms, and advertising -- Women versus brands : sexist advertising and gender stereotypes motivate / Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman -- The entangled politics of feminists, feminism, advertising, and beauty : a historical perspective / Dara Persis Murray -- "Don't you love being a woman?" : advertising, empowerment, and the women's movement / Ann Marie Nicolosi -- Encoding : feminist critiques of advertising professionals and practices -- Black women and advertising ethics : a womanist perspective / Joanna L. Jenkins -- "What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 / Juliet Dee -- Exceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men / Kasey Windels -- The creative career dilemma : no wonder ad women are mad women / Karen L. Mallia -- Exporting gender bias : Anglo-American echoes in Swedish advertising creative departments / Jean M. Grow -- Decoding : feminist analyses of intersectional advertising audiences -- Engaging in consumer citizenship : latina audiences and advertising in women's ethnic magazines / Jillian M. Báez -- "You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements / Leandra H. Hernández -- Social exclusion and gay consumers' boycott and buycott decisions / Wanhsiu Sunny Tsai and Xiaoqi Han -- Professional development : historiography and biography -- The curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s / Kimberly Wilmot Voss -- A woman's place : career success and early twentieth century women's advertising clubs / Jeanie E. Wills -- Closing arguments : a feminist education for advertising students / Kim Golombisky -- About the editors and contributors. |
| Record Nr. | UNINA-9910796400003321 |
| Lanham, Maryland : , : Lexington Books, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel
| Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2017 |
| Descrizione fisica | 1 online resource (409 pages) : illustrations |
| Disciplina | 305.420973 |
| Soggetto topico |
Advertising - History
Women in advertising - History |
| ISBN | 1-4985-2827-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgments -- Introductory remarks on the advertising business and a community of feminist scholars making advertising their business / Peggy Kreshel -- Histories of feminists, feminisms, and advertising -- Women versus brands : sexist advertising and gender stereotypes motivate / Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman -- The entangled politics of feminists, feminism, advertising, and beauty : a historical perspective / Dara Persis Murray -- "Don't you love being a woman?" : advertising, empowerment, and the women's movement / Ann Marie Nicolosi -- Encoding : feminist critiques of advertising professionals and practices -- Black women and advertising ethics : a womanist perspective / Joanna L. Jenkins -- "What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 / Juliet Dee -- Exceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men / Kasey Windels -- The creative career dilemma : no wonder ad women are mad women / Karen L. Mallia -- Exporting gender bias : Anglo-American echoes in Swedish advertising creative departments / Jean M. Grow -- Decoding : feminist analyses of intersectional advertising audiences -- Engaging in consumer citizenship : latina audiences and advertising in women's ethnic magazines / Jillian M. Báez -- "You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements / Leandra H. Hernández -- Social exclusion and gay consumers' boycott and buycott decisions / Wanhsiu Sunny Tsai and Xiaoqi Han -- Professional development : historiography and biography -- The curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s / Kimberly Wilmot Voss -- A woman's place : career success and early twentieth century women's advertising clubs / Jeanie E. Wills -- Closing arguments : a feminist education for advertising students / Kim Golombisky -- About the editors and contributors. |
| Record Nr. | UNINA-9910810103203321 |
| Lanham, Maryland : , : Lexington Books, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global advertising in a global culture / / Thomas H. P. Gould
| Global advertising in a global culture / / Thomas H. P. Gould |
| Autore | Gould Thomas H. P. <1953-> |
| Pubbl/distr/stampa | Lanham, [Maryland] : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - History
Internet advertising Globalization - Social aspects Culture and globalization |
| ISBN | 0-8108-8644-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Title Page; Preface; Acknowledgments; Introduction; Global History of Advertising: Part 1, before 1993; Global History of Advertising: Part 2, since 1993; Culture Transfer at Web Speed; Individualism in an Apps and Culture World; Apps and the Small Screen TV; Individualism and the Rise of the Global Consumer; Online Advertising and Risk, Elitism, and Gender; Children Consumed by Convergence via Apps; Education and Porous Cultural Borders; The Future of E-advertising; One World Agency; Index; About the Author |
| Record Nr. | UNINA-9910797860503321 |
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Gould Thomas H. P. <1953->
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| Lanham, [Maryland] : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global advertising in a global culture / / Thomas H. P. Gould
| Global advertising in a global culture / / Thomas H. P. Gould |
| Autore | Gould Thomas H. P. <1953-> |
| Pubbl/distr/stampa | Lanham, [Maryland] : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - History
Internet advertising Globalization - Social aspects Culture and globalization |
| ISBN | 0-8108-8644-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Title Page; Preface; Acknowledgments; Introduction; Global History of Advertising: Part 1, before 1993; Global History of Advertising: Part 2, since 1993; Culture Transfer at Web Speed; Individualism in an Apps and Culture World; Apps and the Small Screen TV; Individualism and the Rise of the Global Consumer; Online Advertising and Risk, Elitism, and Gender; Children Consumed by Convergence via Apps; Education and Porous Cultural Borders; The Future of E-advertising; One World Agency; Index; About the Author |
| Record Nr. | UNINA-9910809218403321 |
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Gould Thomas H. P. <1953->
|
||
| Lanham, [Maryland] : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
