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Journal of financial services marketing
| Journal of financial services marketing |
| Pubbl/distr/stampa | [London], : Henry Stewart Publications |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1 |
| Soggetto topico |
Financial services industry - Marketing
Advertising - Financial services industry Services financiers - Publicité Financial services industry |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1479-1846 |
| Classificazione |
83.50
85.40 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996205591503316 |
| [London], : Henry Stewart Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of financial services marketing
| Journal of financial services marketing |
| Pubbl/distr/stampa | [London], : Henry Stewart Publications |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1 |
| Soggetto topico |
Financial services industry - Marketing
Advertising - Financial services industry Services financiers - Publicité Financial services industry |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1479-1846 |
| Classificazione |
83.50
85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339730603321 |
| [London], : Henry Stewart Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing financial services online [[electronic resource] ] : how banks & brokerages use the web to get more accounts
| Marketing financial services online [[electronic resource] ] : how banks & brokerages use the web to get more accounts |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 40 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Advertising - Financial services industry
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-932353-16-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456464903321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing financial services online [[electronic resource] ] : how banks & brokerages use the web to get more accounts
| Marketing financial services online [[electronic resource] ] : how banks & brokerages use the web to get more accounts |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 40 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Advertising - Financial services industry
Marketing |
| ISBN | 1-932353-16-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910781241003321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing financial services online : how banks & brokerages use the web to get more accounts
| Marketing financial services online : how banks & brokerages use the web to get more accounts |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 40 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Advertising - Financial services industry
Marketing |
| ISBN | 1-932353-16-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- TABLE OF CONTENTS -- INTRODUCTION -- CASE STUDY #1: SCHWAB RESEARCH REVEALS EMAIL ALERT SUBSCRIBERS PLACE FIVE TIMES MORE TRADES -- CASE STUDY #2: HOW A REGIONAL BANK GREW BEYOND ITS BOUNDARIES BY OFFERING ONLINE WEALTH MANAGEMENT SERVICES -- CASE STUDY # 3: FLEET TESTS CHEAP BANNERS VS. EXPENSIVE SUPERSTITIALS TO GROW HOME EQUITY LOAN APPLICATIONS ONLINE -- CASE STUDY #4: NETBANK ACHIEVES 12 PROFITABLE QUARTERS BY OBSESSIVELY TRACKING MARKETING METRICS -- CASE STUDY #5: SAFEWAY SELECT BANKS USE AGGRESSIVE IN-STORE CUSTOMER ASSOCIATES TO GROW ONLINE ACCOUNTS -- CASE STUDY #6: HOW U.S. BANCORP PIPER JAFFRAY BUILDS BUZZ AND "GREAT FEEDBACK FROM VERY HIGH NET WORTH CLIENTS -- CASE STUDY #7: INSUREZONE SURPASSES A MILLION IN SALES TO SMALL BUSINESSES BY PARTNERING WITH BANKS AND PORTALS -- CASE STUDY #8: ESL CREDIT UNION USES ADVANCED DATA MINING TO INCREASE CAMPAIGN RESPONSES BY 50% -- CASE STUDY #9: PRUDENTIAL SECURITIES INCREASES BANNER CAMPAIGN PROFITABILITY "BY AN ORDER OF MAGNITUDE -- TIPS FROM VISA USA'S MARKET RESEARCH EXPERT MICHAEL MARX -- ARTHUR ANDERSEN ECOMMERCE EXPERTS SAY PARTNERSHIPS AND ECRM CRITICAL FOR EFINANCE SALES SUCCESS -- ABOUT MARKETINGSHERPA. |
| Record Nr. | UNINA-9910821855203321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
