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[T]homas Byfeld; furry[er] that kept his shop against S. Clemen[ts] Church, is removed to the sign of the key in Eagle-Court against Sommerset House in the Strand [[electronic resource]]
| [T]homas Byfeld; furry[er] that kept his shop against S. Clemen[ts] Church, is removed to the sign of the key in Eagle-Court against Sommerset House in the Strand [[electronic resource]] |
| Autore | Byfeld Thomas |
| Pubbl/distr/stampa | [London, : s.n., 1700?] |
| Descrizione fisica | 1 sheet ([1] p.) |
| Soggetto topico |
Advertising - Fashion
Fur garments - England |
| Soggetto genere / forma | Broadsides17th century.England |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996395260003316 |
Byfeld Thomas
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| [London, : s.n., 1700?] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Advertisement [[electronic resource] ] : You may have good drugget and sagathie suits, made well and fashionable, for the first size men, at 3 guineas a suit, & the larger size at 3 pound ten and good cloath suits for 4 pound, and 4 pound ten, by Edward Hewetson, .
| Advertisement [[electronic resource] ] : You may have good drugget and sagathie suits, made well and fashionable, for the first size men, at 3 guineas a suit, & the larger size at 3 pound ten and good cloath suits for 4 pound, and 4 pound ten, by Edward Hewetson, . |
| Autore | Hewetson Edward |
| Pubbl/distr/stampa | [London, : s.n., 1700?] |
| Descrizione fisica | 1 sheet ([1] p.) |
| Soggetto topico |
Clothing trade - England
Advertising - Fashion |
| Soggetto genere / forma | Broadsides17th century.England |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996394503403316 |
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Hewetson Edward
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| [London, : s.n., 1700?] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood
| Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood |
| Autore | Lea-Greenwood Gaynor |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
391.00688
746.920688 |
| Soggetto topico |
Advertising - Fashion
Fashion merchandising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-66515-8
1-118-49617-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media
Internet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement Monthly and weekly magazines Weekend supplements; Celebrity and gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments The role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition Global recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design Boutique layout |
| Record Nr. | UNINA-9910462296503321 |
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Lea-Greenwood Gaynor
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| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood
| Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood |
| Autore | Lea-Greenwood Gaynor |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
391.00688
746.920688 |
| Soggetto topico |
Advertising - Fashion
Fashion merchandising |
| ISBN |
1-118-49616-7
1-283-66515-8 1-118-49617-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media
Internet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement Monthly and weekly magazines Weekend supplements; Celebrity and gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments The role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition Global recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design Boutique layout |
| Record Nr. | UNINA-9910785734603321 |
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Lea-Greenwood Gaynor
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||
| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion marketing communications / / Gaynor Lea-Greenwood
| Fashion marketing communications / / Gaynor Lea-Greenwood |
| Autore | Lea-Greenwood Gaynor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
391.00688
746.920688 |
| Soggetto topico |
Advertising - Fashion
Fashion merchandising |
| ISBN |
9781118496169
1118496167 9781283665155 1283665158 9781118496176 1118496175 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media
Internet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement Monthly and weekly magazines Weekend supplements; Celebrity and gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments The role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition Global recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design Boutique layout |
| Record Nr. | UNINA-9910957782103321 |
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Lea-Greenwood Gaynor
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| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion, media, promotion : the new black magic / / Jayne Sheridan
| Fashion, media, promotion : the new black magic / / Jayne Sheridan |
| Autore | Sheridan Jayne |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 |
| Descrizione fisica | 1 online resource (253 p. ) : col. ill., col. ports |
| Disciplina | 659.19/74692 |
| Soggetto topico |
Advertising - Fashion
Fashion design Fashion designers Clothing trade |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-118-81502-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals. |
| Record Nr. | UNINA-9910453059903321 |
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Sheridan Jayne
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| Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion, media, promotion : the new black magic / / Jayne Sheridan
| Fashion, media, promotion : the new black magic / / Jayne Sheridan |
| Autore | Sheridan Jayne |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 |
| Descrizione fisica | 1 online resource (253 p. ) : col. ill., col. ports |
| Disciplina | 659.19/74692 |
| Soggetto topico |
Advertising - Fashion
Fashion design Fashion designers Clothing trade |
| ISBN | 1-118-81502-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals. |
| Record Nr. | UNINA-9910790422503321 |
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Sheridan Jayne
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| Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion, media, promotion : the new black magic / / Jayne Sheridan
| Fashion, media, promotion : the new black magic / / Jayne Sheridan |
| Autore | Sheridan Jayne |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 |
| Descrizione fisica | 1 online resource (253 p. ) : col. ill., col. ports |
| Disciplina | 659.19/74692 |
| Soggetto topico |
Advertising - Fashion
Fashion design Fashion designers Clothing trade |
| ISBN | 1-118-81502-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals. |
| Record Nr. | UNINA-9910823113503321 |
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Sheridan Jayne
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| Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The fundamentals of fashion management / / Susan Dillon
| The fundamentals of fashion management / / Susan Dillon |
| Autore | Dillon Susan |
| Edizione | [Second Edition.] |
| Pubbl/distr/stampa | New York : , : Bloomsbury Visual Arts, , [2017] |
| Descrizione fisica | 1 online resource |
| Disciplina | 746.9/2068 |
| Collana | Fundamentals |
| Soggetto topico |
Clothing trade - Management
Fashion merchandising Fashion merchandising - Study and teaching Fashion design - Study and teaching Advertising - Fashion |
| ISBN |
1-350-03083-X
1-4742-7123-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The business of fashion- a global perspective -- An overview and evolution of the fashion industry; The impact of technology and ethical fashion and sustainability; Ten influential fashion global brands; Case study: Application of knowledge and checklist; Exercise: Personal SWOT; Interview: TBC (US) -- 2. Fashion forecasting and trend prediction -- Understanding fashion forecasting and trend prediction; Product design, innovation and development; The forecasting process; Trend prediction as a tool for fashion businesses; Forecasting and trend prediction companies; Case study: Presenting trend information; Exercise: Developing a forecast; Interview: LSN: Global Researcher -- 3. Introduction to the principles of fashion management -- The fashion organisation; The role of the fashion manager; Value chain analysis- a fashion perspective; Management theories and frameworks; Case study: Application of knowledge and checklist; Exercise: TBC; Interview: eCommerce manager or brand account manager (EU) -- 4. Fashion transition -- Fashion buying; The buying cycle and range planning; Merchandising with mathematics; Global sourcing, importing fashion and the supply chain process; Retail design and visual merchandising; Distribution and retailing; Case study: Application of knowledge and checklist; Exercise: Develop a range plan; Interview: Fashion buyer (US) -- 5. Fashion marketing and communication -- Understanding marketing; Marketing fashion products; Fashion communication; Fashion advertising; The internet and social media as a tool for brands; Case study: Application of knowledge and checklist; Exercise: Social media site; Interview: Digital marketing manager (US) -- 6. The fashion machine -- The fashion calendar; The fashion press; Fashion editorial; Fashion curating; Case study: Application of knowledge and checklist; Exercise: Press pack; Interview: Fashion journalist (EU) -- 7. Fashion Entrepreneurship and management -- Entrepreneurial practice; Developing new fashion concepts to commercialization; Identifying market (business) opportunities in the 21st century global fashion industry; New business models; Planning and management of the creative enterprise; Raising finance for creative projects; Understanding IP and protecting design work; Case study: Innovative emerging designers; Exercise: Crowd fund pitch; Interview: Nabil El Nayal, Fashion Entrepreneur (EU). |
| Record Nr. | UNINA-9910511739103321 |
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Dillon Susan
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| New York : , : Bloomsbury Visual Arts, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The fundamentals of fashion management [[electronic resource]] / Susan Dillon
| The fundamentals of fashion management [[electronic resource]] / Susan Dillon |
| Autore | Dillon Susan |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Bloomsbury, 2017 |
| Descrizione fisica | vii, 192p. ; : ill. (chiefly col) |
| Disciplina | 746.9/2068 |
| Soggetto topico |
Clothing trade - Management
Fashion merchandising Fashion merchandising - Study and teaching Fashion design - Study and teaching Advertising - Fashion |
| ISBN | 9781474271233 : (ebk : Bloomsbury) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910663204203321 |
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Dillon Susan
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| New York, : Bloomsbury, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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