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[T]homas Byfeld; furry[er] that kept his shop against S. Clemen[ts] Church, is removed to the sign of the key in Eagle-Court against Sommerset House in the Strand [[electronic resource]]
| [T]homas Byfeld; furry[er] that kept his shop against S. Clemen[ts] Church, is removed to the sign of the key in Eagle-Court against Sommerset House in the Strand [[electronic resource]] |
| Autore | Byfeld Thomas |
| Pubbl/distr/stampa | [London, : s.n., 1700?] |
| Descrizione fisica | 1 sheet ([1] p.) |
| Soggetto topico |
Advertising - Fashion
Fur garments - England |
| Soggetto genere / forma | Broadsides17th century.England |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996395260003316 |
Byfeld Thomas
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| [London, : s.n., 1700?] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Advertisement [[electronic resource] ] : You may have good drugget and sagathie suits, made well and fashionable, for the first size men, at 3 guineas a suit, & the larger size at 3 pound ten and good cloath suits for 4 pound, and 4 pound ten, by Edward Hewetson, .
| Advertisement [[electronic resource] ] : You may have good drugget and sagathie suits, made well and fashionable, for the first size men, at 3 guineas a suit, & the larger size at 3 pound ten and good cloath suits for 4 pound, and 4 pound ten, by Edward Hewetson, . |
| Autore | Hewetson Edward |
| Pubbl/distr/stampa | [London, : s.n., 1700?] |
| Descrizione fisica | 1 sheet ([1] p.) |
| Soggetto topico |
Clothing trade - England
Advertising - Fashion |
| Soggetto genere / forma | Broadsides17th century.England |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996394503403316 |
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Hewetson Edward
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| [London, : s.n., 1700?] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood
| Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood |
| Autore | Lea-Greenwood Gaynor |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
391.00688
746.920688 |
| Soggetto topico |
Advertising - Fashion
Fashion merchandising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-66515-8
1-118-49617-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media
Internet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement Monthly and weekly magazines Weekend supplements; Celebrity and gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments The role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition Global recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design Boutique layout |
| Record Nr. | UNINA-9910462296503321 |
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Lea-Greenwood Gaynor
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| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood
| Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood |
| Autore | Lea-Greenwood Gaynor |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
391.00688
746.920688 |
| Soggetto topico |
Advertising - Fashion
Fashion merchandising |
| ISBN |
1-118-49616-7
1-283-66515-8 1-118-49617-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media
Internet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement Monthly and weekly magazines Weekend supplements; Celebrity and gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments The role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition Global recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design Boutique layout |
| Record Nr. | UNINA-9910785734603321 |
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Lea-Greenwood Gaynor
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||
| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fashion marketing communications / / Gaynor Lea-Greenwood
| Fashion marketing communications / / Gaynor Lea-Greenwood |
| Autore | Lea-Greenwood Gaynor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
391.00688
746.920688 |
| Soggetto topico |
Advertising - Fashion
Fashion merchandising |
| ISBN |
1-118-49616-7
1-283-66515-8 1-118-49617-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media
Internet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement Monthly and weekly magazines Weekend supplements; Celebrity and gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments The role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition Global recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design Boutique layout |
| Record Nr. | UNINA-9910819516003321 |
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Lea-Greenwood Gaynor
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| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion, media, promotion : the new black magic / / Jayne Sheridan
| Fashion, media, promotion : the new black magic / / Jayne Sheridan |
| Autore | Sheridan Jayne |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 |
| Descrizione fisica | 1 online resource (253 p. ) : col. ill., col. ports |
| Disciplina | 659.19/74692 |
| Soggetto topico |
Advertising - Fashion
Fashion design Fashion designers Clothing trade |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-118-81502-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals. |
| Record Nr. | UNINA-9910453059903321 |
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Sheridan Jayne
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| Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion, media, promotion : the new black magic / / Jayne Sheridan
| Fashion, media, promotion : the new black magic / / Jayne Sheridan |
| Autore | Sheridan Jayne |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 |
| Descrizione fisica | 1 online resource (253 p. ) : col. ill., col. ports |
| Disciplina | 659.19/74692 |
| Soggetto topico |
Advertising - Fashion
Fashion design Fashion designers Clothing trade |
| ISBN | 1-118-81502-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals. |
| Record Nr. | UNINA-9910790422503321 |
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Sheridan Jayne
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| Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion, media, promotion : the new black magic / / Jayne Sheridan
| Fashion, media, promotion : the new black magic / / Jayne Sheridan |
| Autore | Sheridan Jayne |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 |
| Descrizione fisica | 1 online resource (253 p. ) : col. ill., col. ports |
| Disciplina | 659.19/74692 |
| Soggetto topico |
Advertising - Fashion
Fashion design Fashion designers Clothing trade |
| ISBN | 1-118-81502-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals. |
| Record Nr. | UNINA-9910823113503321 |
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Sheridan Jayne
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| Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Firms in the fashion industry : sustainability, luxury and communication in an international context / / editors, Laura Rienda [et al.]
| Firms in the fashion industry : sustainability, luxury and communication in an international context / / editors, Laura Rienda [et al.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (XIX, 169 p.) : 7 illus., 5 illus. in color |
| Disciplina | 746.92 |
| Soggetto topico |
Clothing trade - Environmental aspects
Advertising - Fashion |
| ISBN | 3-030-76255-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 An overview of sustainability and firm's branding strategies in the fashion industry2 Sustainability and heritage in practice; the case of Harris Tweed Hebrides3 Quantitative analysis of the fashion industry comparing Spanish and British fashion companies4 Luxury brands, consumer behaviour and sustainability5 The role of social media in the fashion industry6 Communication in the fashion industry: Sustainability focus7 Conclusion |
| Record Nr. | UNINA-9910502646303321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The fundamentals of fashion management / / Susan Dillon
| The fundamentals of fashion management / / Susan Dillon |
| Autore | Dillon Susan |
| Edizione | [Second Edition.] |
| Pubbl/distr/stampa | New York : , : Bloomsbury Visual Arts, , [2017] |
| Descrizione fisica | 1 online resource |
| Disciplina | 746.9/2068 |
| Collana | Fundamentals |
| Soggetto topico |
Clothing trade - Management
Fashion merchandising Fashion merchandising - Study and teaching Fashion design - Study and teaching Advertising - Fashion |
| ISBN |
1-350-03083-X
1-4742-7123-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The business of fashion- a global perspective -- An overview and evolution of the fashion industry; The impact of technology and ethical fashion and sustainability; Ten influential fashion global brands; Case study: Application of knowledge and checklist; Exercise: Personal SWOT; Interview: TBC (US) -- 2. Fashion forecasting and trend prediction -- Understanding fashion forecasting and trend prediction; Product design, innovation and development; The forecasting process; Trend prediction as a tool for fashion businesses; Forecasting and trend prediction companies; Case study: Presenting trend information; Exercise: Developing a forecast; Interview: LSN: Global Researcher -- 3. Introduction to the principles of fashion management -- The fashion organisation; The role of the fashion manager; Value chain analysis- a fashion perspective; Management theories and frameworks; Case study: Application of knowledge and checklist; Exercise: TBC; Interview: eCommerce manager or brand account manager (EU) -- 4. Fashion transition -- Fashion buying; The buying cycle and range planning; Merchandising with mathematics; Global sourcing, importing fashion and the supply chain process; Retail design and visual merchandising; Distribution and retailing; Case study: Application of knowledge and checklist; Exercise: Develop a range plan; Interview: Fashion buyer (US) -- 5. Fashion marketing and communication -- Understanding marketing; Marketing fashion products; Fashion communication; Fashion advertising; The internet and social media as a tool for brands; Case study: Application of knowledge and checklist; Exercise: Social media site; Interview: Digital marketing manager (US) -- 6. The fashion machine -- The fashion calendar; The fashion press; Fashion editorial; Fashion curating; Case study: Application of knowledge and checklist; Exercise: Press pack; Interview: Fashion journalist (EU) -- 7. Fashion Entrepreneurship and management -- Entrepreneurial practice; Developing new fashion concepts to commercialization; Identifying market (business) opportunities in the 21st century global fashion industry; New business models; Planning and management of the creative enterprise; Raising finance for creative projects; Understanding IP and protecting design work; Case study: Innovative emerging designers; Exercise: Crowd fund pitch; Interview: Nabil El Nayal, Fashion Entrepreneur (EU). |
| Record Nr. | UNINA-9910511739103321 |
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Dillon Susan
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| New York : , : Bloomsbury Visual Arts, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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