Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan |
Edizione | [First edition.] |
Pubbl/distr/stampa | [Frederiksberg, Denmark] : , : Copenhagen Business School Press |
Descrizione fisica | 1 online resource (315 pages) |
Disciplina | 659.10951 |
Soggetto topico |
Advertising - Social aspects - China
Advertising - China |
ISBN |
9788763009995
87-630-9995-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910463312303321 |
[Frederiksberg, Denmark] : , : Copenhagen Business School Press | ||
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Lo trovi qui: Univ. Federico II | ||
|
Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan |
Edizione | [First edition.] |
Pubbl/distr/stampa | [Frederiksberg, Denmark] : , : Copenhagen Business School Press |
Descrizione fisica | 1 online resource (315 pages) |
Disciplina | 659.10951 |
Soggetto topico |
Advertising - Social aspects - China
Advertising - China |
ISBN |
9788763009995
87-630-9995-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910786388803321 |
[Frederiksberg, Denmark] : , : Copenhagen Business School Press | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan |
Edizione | [First edition.] |
Pubbl/distr/stampa | [Frederiksberg, Denmark] : , : Copenhagen Business School Press |
Descrizione fisica | 1 online resource (315 pages) |
Disciplina | 659.10951 |
Soggetto topico |
Advertising - Social aspects - China
Advertising - China |
ISBN |
9788763009995
87-630-9995-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Front Matter -- Front Cover -- Title Page -- Copyright Page -- Contents -- Preface -- References -- Chapter 1. Advertising and Chinese Society: An Overview -- A Brief Profile of China -- History -- History -- People -- Government -- Economy -- A Brief Profile of Advertising in China -- Yesterday and Today -- Yesterday and Today -- Advertising Media -- Advertising Industry Structure -- Advertising Control -- Chinese Consumers and Consumer Markets -- Changes in Consumer Behavior -- Changes in Consumer Behavior -- Increasing Brand Choices -- Changes in Cultural Values -- Conclusion -- References -- Chapter 2. Advertising and Rising Consumerism in China -- Greater China -- Rising Economic Development -- Rise of the Middle Class -- Rising Youth Market -- Rising Nationalism: Local vs. Global -- Share of Mind -- Culture is Everything: Localization of Campaigns -- Rising Consumer Awareness -- Understanding Local Culture Is Key to Success in China -- The Rise of Women as Big Spenders -- Advertising Agencies in China -- Mainland Chinese Shoppers Help with Hong Kong Economy -- Conclusion -- References -- Chapter 3. Chinese Consumers' Attitudes Toward Advertising -- Introduction -- Consumer Attitudes and Advertising -- Attitudes Toward Advertising in General -- Chinese Consumers' Attitudes Toward Advertising -- General Information of Advertising Exposure in China -- Chinese Young Consumers' Attitudes Toward Advertising -- Conclusions -- References -- (7 -- Acknowledgment -- Chapter 4. Cultural Values Reflected in Chinese Advertisements: A Critical Analysis -- The Case of China -- Culture -- Values -- Cultural Values -- Chinese Culture and Values -- Modernity -- Cultural Values in Chinese Advertising -- Summary and Conclusions -- References -- Chapter 5. Consumer Reactions to Global and Local Advertising Appeals in China -- Theoretical Considerations.
Advertising with Global vs. Local Appeals -- Data Collection and Analysis -- Global Appeals Are fiReadfl as Signsor Beauty, Status, and Cosmopolitanism -- Local Appeals Are fiReadfl as oking Chinese Cultural Values or Nationalistic feelings -- Discussion and Conclusion -- Interpretations and Implications -- References -- Appendix: Research Method -- Advertisements -- Advertisements -- Informants -- Procedures -- Analysis -- Chapter 6. Advertising Law and Regulation in China -- Introduction -- The Ideological front of Chinese Advertising Regulation -- The Administrative front of Chinese Advertising Regulation -- The Legislative front of Chinese Advertising Regulation -- Regulation on Advertising for Medical Products and Services -- Regulation on Tobacco Advertising -- Regulation on Alcohol Advertising -- Regulation on Advertising for food -- Regulation on Advertising for Cosmetics -- Regulation on Advertising for Real Estate -- Regulation on Advertising Media -- Regulation on Children's Advertising -- Conclusion -- References -- Acknowledgement -- Chapter 7. Confucianism, Trustworthiness, and Sex Appeal in Chinese Advertisements -- Introduction -- Sex Appeal and Advertising -- Spokesperson's Trustworthiness -- Sex, Confucianism, and Sex Appeal in Chinese Advertisements -- Methodology -- Data Collection -- Analyses and findings -- Discussion and Conclusion -- References -- Chapter 8. Consumers' Response to Offensive Advertising in China -- Introduction -- Defining Offensive Advertising -- Chinese Culture and Social Relationships -- A Model on Social Relationships and Offensive Advertising -- Value Orientations -- Perceptions -- Negative Perceptions -- Value Orientations and Perceptions -- Perceptions, Discuss Intention, and Purchase Intention -- Conclusion -- References -- Chapter 9. Symbolic Meanings of Advertisements in China -- Introduction. Undressing the Symbolic Meanings in an Ad -- Analyzing Social Relationships in Advertisements -- The Surface Message of the Ad -- The Advertiser's Intended Meaning -- The Symbolic Meaning of the Ad -- The Surface Message of the Ad -- The Advertiser's Intended Meaning -- The Social Meanings of the Ad -- Conclusion -- References -- Chapter 10. Public Service Advertising in China: A Semiotic Analysis -- Public Service Advertising and Social Marketing -- Public Service Advertising in China -- Chinese PSA's Characteristics -- PSA's functions in China -- Case Studies: A Semiotic Analysis of Chinese PSAs -- The foreign Nail vs. Chinese-Made Rocket PSA -- The foreign Nail vs. Chinese-Made Rocket PSA -- The School Desk PSA -- Conclusion -- References -- Chapter 11. Model Images and Gender Representations in Chinese Advertisements -- Introduction -- Gender Images in International Advertising: Related Studies -- Gender Images in Ads in Shishang Cosmopolitan and Shishang -- Cosmopolitan and Shishang Esquire -- Model Images in Shishang Cosmopolitan vs. U.S. Cosmopolitan and Shishang Esquire vs. U.S. Esquire -- Model Images in Shishang Cosmopolitan vs. Shishang Esquire -- Discussion and Conclusion -- References -- Chapter 12. New Media Advertising and Its Social Impact in China -- Introduction -- Purpose of Study -- Literature Review, Research Questions and Hypotheses -- Method -- Findings -- Conclusions and Discussion -- References -- Chapter 13. Advertising and Children in China -- Introduction -- Cognitive Development and Children's Understanding of Television Advertising -- A Study That Measures Chinese Children's Understanding of Television Advertising -- Children's Attention to Television Commercials -- Children's Liking of Television Commercials -- Children's Liking of Different Types of Commercials. Children's Response Toward Their favorite Commercials and Most Disliked Commercials -- Children's Perceived Truthfulness of Television Commercials -- Children's Perception of Advertised and Non-advertised Brands -- Conclusion -- Acknowledgement -- References -- Chapter 14. Advertising and Adolescents in China -- Introduction -- Developmental Changes of Adolescents -- Chinese Culture and Adolescents -- Television Programming in China -- A Study of Youth Materialism in Urban China -- Materialism by Age Group -- Insecurity and Communication -- Exposure to Materialistic Models and Values -- Testing the Model -- Acknowledgements -- References -- Appendix -- Notes on Contributors -- Subject Index. |
Record Nr. | UNINA-9910823079003321 |
[Frederiksberg, Denmark] : , : Copenhagen Business School Press | ||
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Lo trovi qui: Univ. Federico II | ||
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Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
Autore | Wang Jing <1950-> |
Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
Disciplina | 659.10951 |
Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
Soggetto genere / forma | Electronic books. |
ISBN | 0-674-04482-7 |
Classificazione | 85.40 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
Record Nr. | UNINA-9910451292803321 |
Wang Jing <1950->
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||
Cambridge, Mass., : Harvard University Press, 2008 | ||
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Lo trovi qui: Univ. Federico II | ||
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Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
Autore | Wang Jing <1950-> |
Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
Disciplina | 659.10951 |
Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
ISBN |
0-674-26823-7
0-674-04482-7 |
Classificazione | 85.40 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
Record Nr. | UNINA-9910777461203321 |
Wang Jing <1950->
![]() |
||
Cambridge, Mass., : Harvard University Press, 2008 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Brand new China : advertising, media, and commercial culture / / Jing Wang |
Autore | Wang Jing <1950-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
Disciplina | 659.10951 |
Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
ISBN |
0-674-26823-7
0-674-04482-7 |
Classificazione | 85.40 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
Record Nr. | UNINA-9910823269903321 |
Wang Jing <1950->
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||
Cambridge, Mass., : Harvard University Press, 2008 | ||
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Lo trovi qui: Univ. Federico II | ||
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Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden |
Autore | Boden Jeanne |
Pubbl/distr/stampa | Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 |
Descrizione fisica | 1 online resource (228 p.) |
Disciplina | 495.1 |
Altri autori (Persone) | HydeDavid |
Soggetto topico |
Language and culture - China
Chinese language - Social aspects Chinese language - Political aspects Intercultural communication Advertising - China |
Soggetto genere / forma | Electronic books. |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ""Front ""; ""Contents""; ""Acknowledgements""; ""Introduction:""; ""Chapter 1""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Chapter 8""; ""Epilogue""; ""Bibliography""; ""Index"" |
Record Nr. | UNINA-9910464646503321 |
Boden Jeanne
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Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 | ||
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Lo trovi qui: Univ. Federico II | ||
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Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden |
Autore | Boden Jeanne |
Pubbl/distr/stampa | Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 |
Descrizione fisica | 1 online resource (228 p.) |
Disciplina | 495.1 |
Altri autori (Persone) | HydeDavid |
Soggetto topico |
Language and culture - China
Chinese language - Social aspects Chinese language - Political aspects Intercultural communication Advertising - China |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ""Front ""; ""Contents""; ""Acknowledgements""; ""Introduction:""; ""Chapter 1""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Chapter 8""; ""Epilogue""; ""Bibliography""; ""Index"" |
Record Nr. | UNINA-9910788942203321 |
Boden Jeanne
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||
Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
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Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden |
Autore | Boden Jeanne |
Pubbl/distr/stampa | Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 |
Descrizione fisica | 1 online resource (228 p.) |
Disciplina | 495.1 |
Altri autori (Persone) | HydeDavid |
Soggetto topico |
Language and culture - China
Chinese language - Social aspects Chinese language - Political aspects Intercultural communication Advertising - China |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ""Front ""; ""Contents""; ""Acknowledgements""; ""Introduction:""; ""Chapter 1""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Chapter 8""; ""Epilogue""; ""Bibliography""; ""Index"" |
Record Nr. | UNINA-9910813152703321 |
Boden Jeanne
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||
Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 | ||
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Lo trovi qui: Univ. Federico II | ||
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