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Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan
| Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | [Frederiksberg, Denmark] : , : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - Social aspects - China
Advertising - China |
| ISBN |
9788763009995
87-630-9995-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910463312303321 |
| [Frederiksberg, Denmark] : , : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan
| Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | [Frederiksberg, Denmark] : , : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - Social aspects - China
Advertising - China |
| ISBN |
9788763009995
87-630-9995-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910786388803321 |
| [Frederiksberg, Denmark] : , : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910451292803321 |
Wang Jing <1950->
|
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| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| ISBN |
0-674-26823-7
0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910777461203321 |
|
Wang Jing <1950->
|
||
| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden
| Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden |
| Autore | Boden Jeanne |
| Pubbl/distr/stampa | Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 495.1 |
| Altri autori (Persone) | HydeDavid |
| Soggetto topico |
Language and culture - China
Chinese language - Social aspects Chinese language - Political aspects Intercultural communication Advertising - China |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ""Front ""; ""Contents""; ""Acknowledgements""; ""Introduction:""; ""Chapter 1""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Chapter 8""; ""Epilogue""; ""Bibliography""; ""Index"" |
| Record Nr. | UNINA-9910464646503321 |
|
Boden Jeanne
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| Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden
| Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden |
| Autore | Boden Jeanne |
| Pubbl/distr/stampa | Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 495.1 |
| Altri autori (Persone) | HydeDavid |
| Soggetto topico |
Language and culture - China
Chinese language - Social aspects Chinese language - Political aspects Intercultural communication Advertising - China |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ""Front ""; ""Contents""; ""Acknowledgements""; ""Introduction:""; ""Chapter 1""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Chapter 8""; ""Epilogue""; ""Bibliography""; ""Index"" |
| Record Nr. | UNINA-9910788942203321 |
|
Boden Jeanne
|
||
| Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden
| Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden |
| Autore | Boden Jeanne |
| Pubbl/distr/stampa | Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 495.1 |
| Altri autori (Persone) | HydeDavid |
| Soggetto topico |
Language and culture - China
Chinese language - Social aspects Chinese language - Political aspects Intercultural communication Advertising - China |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ""Front ""; ""Contents""; ""Acknowledgements""; ""Introduction:""; ""Chapter 1""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Chapter 8""; ""Epilogue""; ""Bibliography""; ""Index"" |
| Record Nr. | UNINA-9910813152703321 |
|
Boden Jeanne
|
||
| Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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