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Emotional appeals in advertising banking services / / Emmanuel Mogaji
| Emotional appeals in advertising banking services / / Emmanuel Mogaji |
| Autore | Mogaji Emmanuel |
| Pubbl/distr/stampa | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 |
| Descrizione fisica | 1 online resource (121 pages) : illustrations |
| Disciplina | 332.10688 |
| Soggetto topico | Advertising - Banks and banking |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78756-301-4
1-78756-299-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467470503321 |
Mogaji Emmanuel
|
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| United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emotional appeals in advertising banking services / / Emmanuel Mogaji
| Emotional appeals in advertising banking services / / Emmanuel Mogaji |
| Pubbl/distr/stampa | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 |
| Descrizione fisica | 1 online resource (121 pages) : illustrations |
| Disciplina | 332.10688 |
| Collana | Emerald points |
| Soggetto topico |
Advertising - Banks and banking
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-301-4
1-78756-299-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796900003321 |
| United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emotional appeals in advertising banking services / / Emmanuel Mogaji
| Emotional appeals in advertising banking services / / Emmanuel Mogaji |
| Pubbl/distr/stampa | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 |
| Descrizione fisica | 1 online resource (121 pages) : illustrations |
| Disciplina | 332.10688 |
| Collana | Emerald points |
| Soggetto topico |
Advertising - Banks and banking
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-301-4
1-78756-299-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910827097403321 |
| United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
