Info
Crowded airwaves: campaign advertising in elections
| Crowded airwaves: campaign advertising in elections |
| Autore | Thurber James A |
| Pubbl/distr/stampa | [Place of publication not identified], : Brookings Institution Press, 2000 |
| Descrizione fisica | 1 online resource (vii, 187 pages) : illustrations |
| Disciplina | 324.7/3/0973 |
| Soggetto topico | Advertising, Political |
| ISBN |
0-8157-8455-4
9780585365938 9780815765930 0-585-36593-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber. |
| Record Nr. | UNINA-9910778983303321 |
Thurber James A
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| [Place of publication not identified], : Brookings Institution Press, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Do political campaigns matter? : campaign effects in elections and referendums / / David M. Farrell and Rudiger Schmitt-Beck
| Do political campaigns matter? : campaign effects in elections and referendums / / David M. Farrell and Rudiger Schmitt-Beck |
| Autore | Farrell David M. <1960, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 324.7 |
| Altri autori (Persone) | Schmitt-BeckRudiger |
| Collana | Routledge/ECPR Studies in European Political Science |
| Soggetto topico |
Political campaigns
Advertising, Political Elections Voting |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-52042-5
1-280-05646-0 0-203-28221-3 0-203-16695-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of tables; Notes on the contributors; Series editor's preface; Preface and acknowledgements; Studying political campaigns and their effects; Calculating or capricious? The new politics of late deciding voters; When do election campaigns matter, and to whom? Results from the 1999 Swiss election panel study; Campaign effects and media monopoly: the 1994 and 1998 parliamentary elections in Hungary; Priming and campaign context: evidence from recent Canadian elections
Candidate-centred campaigns and their effects in an open list system: the case of FinlandPost-Fordism in the constituencies? The continuing development of constituency campaigning in Britain; Do campaign communications matter for civic engagement? American elections from Eisenhower to George W.Bush; Referendums and elections: how do campaigns differ?; Public opinion formation in Swiss federal referendums; Do political campaigns matter? Yes, but it depends; Bibliography; Index |
| Record Nr. | UNINA-9910450339703321 |
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Farrell David M. <1960, >
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| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Do political campaigns matter? : campaign effects in elections and referendums / / David M. Farrell and Rudiger Schmitt-Beck
| Do political campaigns matter? : campaign effects in elections and referendums / / David M. Farrell and Rudiger Schmitt-Beck |
| Autore | Farrell David M. <1960, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 324.7 |
| Altri autori (Persone) | Schmitt-BeckRudiger |
| Collana | Routledge/ECPR Studies in European Political Science |
| Soggetto topico |
Political campaigns
Advertising, Political Elections Voting |
| ISBN |
1-134-52041-7
1-134-52042-5 1-280-05646-0 0-203-28221-3 0-203-16695-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of tables; Notes on the contributors; Series editor's preface; Preface and acknowledgements; Studying political campaigns and their effects; Calculating or capricious? The new politics of late deciding voters; When do election campaigns matter, and to whom? Results from the 1999 Swiss election panel study; Campaign effects and media monopoly: the 1994 and 1998 parliamentary elections in Hungary; Priming and campaign context: evidence from recent Canadian elections
Candidate-centred campaigns and their effects in an open list system: the case of FinlandPost-Fordism in the constituencies? The continuing development of constituency campaigning in Britain; Do campaign communications matter for civic engagement? American elections from Eisenhower to George W.Bush; Referendums and elections: how do campaigns differ?; Public opinion formation in Swiss federal referendums; Do political campaigns matter? Yes, but it depends; Bibliography; Index |
| Record Nr. | UNINA-9910783612203321 |
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Farrell David M. <1960, >
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| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Empire of Direct Mail : : How Conservative Marketing Persuaded Voters and Transformed the Grassroots / / Takahito Moriyama
| Empire of Direct Mail : : How Conservative Marketing Persuaded Voters and Transformed the Grassroots / / Takahito Moriyama |
| Autore | Moriyama Takahito |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | University Press of Kansas, 2022 |
| Descrizione fisica | 1 online resource (1 online resource) |
| Disciplina | 324.7/30973 |
| Soggetto topico |
Politics and government
Political consultants Direct-mail fund raising Conservatism Campaign literature Advertising, Political Advertising, Direct-mail POLITICAL SCIENCE - Political Process - Elections Conseillers politiques - États-Unis Conservatisme - États-Unis - Histoire - 20e siecle Campagnes electorales - Documentation - États-Unis - Histoire - 20e siecle Collecte de fonds par la poste - États-Unis - Histoire - 20e siecle Publicite directe - États-Unis - Histoire - 20e siecle Publicite politique - États-Unis - Histoire - 20e siecle Political consultants - United States Conservatism - United States - History - 20th century Campaign literature - United States - History - 20th century Direct-mail fund raising - United States - History - 20th century Advertising, Direct-mail - United States - History - 20th century Advertising, Political - United States - History - 20th century |
| Soggetto genere / forma |
History
Electronic books. |
| ISBN | 0-7006-3342-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of political consultants -- The development of political direct mail -- The presidential election of 1964 -- After Goldwater -- Debates over campaign finance reform -- The formation of the New Right. |
| Record Nr. | UNINA-9910573821603321 |
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Moriyama Takahito
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| University Press of Kansas, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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El framing del spot político / / Aquiles Chihu Amparán
| El framing del spot político / / Aquiles Chihu Amparán |
| Autore | Chihu Amparán Aquiles |
| Pubbl/distr/stampa | México D.F. : , : Editorial Miguel Ángel Porrúa, , [2010] |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 324.73 |
| Soggetto topico |
Television in politics - Mexico
Televisión en la política - México Advertising, Political Publicidad política Television advertising Publicidad televisiva |
| ISBN | 1-4492-7254-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto |
EL FRAMING DEL SPOT POLÍTICO; PÁGINA LEGAL; AGRADECIMIENTOS; CAPÍTULO I EL FRAMING DEL SPOT POLÍTICO; INTRODUCCIÓN; TIPOLOGÍAS DE LOS SPOTS; EL FRAME ANALYSIS; LA TEORÍA DEL FRAMING; EL FRAMING VERBAL; EL FRAMING VISUAL; EL FRAMING AURAL; CAPÍTULO II SPOTS DEL FRAMING DEL PROTAGONISTA; LA IMAGEN DEL CANDIDATO; LOS TEMAS DE CAMPAÑA; SPOTS DE PRESENTACIÓN DEL CANDIDATO; SPOTS DE PROPUESTAS DE GOBIERNO; CAPÍTULO III SPOTS DEL FRAMING DEL ANTAGONISTA; LA CAMPAÑA NEGATIVA; LOS MOMENTOS DETERMINANTES; SPOTS DE ATAQUE; CAPÍTULO IV EL CIERRE DE CAMPAÑA; EL ESTADIO AZTECA; EL MONUMENTO A LA REVOLUCIÓN
EL ZÓCALOCAPÍTULO V CONSIDERACIONES FINALES; GLOSARIO; BIBLIOGRAFÍA |
| Record Nr. | UNINA-9910671030803321 |
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Chihu Amparán Aquiles
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| México D.F. : , : Editorial Miguel Ángel Porrúa, , [2010] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Political campaigning in referendums : framing the referendum issue / / laes H. de Vreese and Holli A. Semetko
| Political campaigning in referendums : framing the referendum issue / / laes H. de Vreese and Holli A. Semetko |
| Autore | Vreese C. H. de (Claes Holger), <1974, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (237 p.) |
| Disciplina | 328.2/3 |
| Altri autori (Persone) | SemetkoHolli A |
| Collana | Routledge research in political communication |
| Soggetto topico |
Advertising, Political
Political campaigns Referendum Elections Voting |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-27297-9
1-280-05503-0 0-203-33503-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The importance of information in referendums -- The dynamics of a referendum campaign -- The context of the campaign -- The political parties' campaigns -- The yes and no camps -- The campaign in the news : polls, personalities and the multi-faceted issue of the euro -- The campaign in the news -- Elite framing of the issue -- Campaign effects -- Agenda-setting in a referendum -- Polls, strategy news and political cynicism -- Primed by the referendum -- Campaign effects of the vote -- The consequences of referendums -- Conclusions. |
| Record Nr. | UNINA-9910451013903321 |
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Vreese C. H. de (Claes Holger), <1974, >
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| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Political campaigning in referendums : framing the referendum issue / / laes H. de Vreese and Holli A. Semetko
| Political campaigning in referendums : framing the referendum issue / / laes H. de Vreese and Holli A. Semetko |
| Autore | Vreese C. H. de (Claes Holger), <1974, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (237 p.) |
| Disciplina | 328.2/3 |
| Altri autori (Persone) | SemetkoHolli A |
| Collana | Routledge research in political communication |
| Soggetto topico |
Advertising, Political
Political campaigns Referendum Elections Voting |
| ISBN |
1-134-27296-0
1-134-27297-9 1-280-05503-0 0-203-33503-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The importance of information in referendums -- The dynamics of a referendum campaign -- The context of the campaign -- The political parties' campaigns -- The yes and no camps -- The campaign in the news : polls, personalities and the multi-faceted issue of the euro -- The campaign in the news -- Elite framing of the issue -- Campaign effects -- Agenda-setting in a referendum -- Polls, strategy news and political cynicism -- Primed by the referendum -- Campaign effects of the vote -- The consequences of referendums -- Conclusions. |
| Record Nr. | UNINA-9910783981003321 |
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Vreese C. H. de (Claes Holger), <1974, >
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| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Popaganda : el fracaso institucional y el triunfo de nadie / / Juan Diego López Medina, Julio César Ríos Valderrama, Johan Manuel Quintero Restrepo, Natalia Bustamante Osorio
| Popaganda : el fracaso institucional y el triunfo de nadie / / Juan Diego López Medina, Julio César Ríos Valderrama, Johan Manuel Quintero Restrepo, Natalia Bustamante Osorio |
| Pubbl/distr/stampa | Medellín : , : Universidad Católica Luis Amigó, , 2019 |
| Descrizione fisica | 1 recurso en línea (262 páginas) |
| Disciplina | 303.375 |
| Soggetto topico |
Comunicación en política
Public opinion Propaganda Communication in politics Advertising, Political Publicidad política Opinión pública |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-8943-52-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto | PÁGINA LEGAL -- ÍNDICE GENERAL -- LISTA DE TABLAS -- TABLA 1: RELACIÓN ENTRE SUBSISTEMAS E (...) -- TABLA 2: RELACIÓN ENTRE SUBSISTEMAS Y CRISIS -- TABLA 3: APOYO DE EE. UU. A FUERZAS POLÍTICO-MILITARES EN OTROS (...) -- TABLA 4: TIPOS DE ADAPTACIÓN CULTURAL SEGÚN ROBERT (...) -- TABLA 5: PROPAGANDA NEGRA, BLANCA Y FUCSIA -- LISTA DE FIGURAS -- FIGURA 1: PÓSTER ¿TE HAS INCORPORADO COMO (...) -- FIGURA 2: PÓSTER DEBES TRABAJAR CON UN RIFLE A (...) -- FIGURA 3: PÓSTER ¡DEBEMOS CUMPLIR TODO LO QUE EL PARTIDO HA (...) -- FIGURA 4: PÓSTER ESPERANZA -- FIGURA 5: ENTRE MIS AMIGOS, LOS MEJORES PRESIDENTES. DONALD TRUMP (...) -- FIGURA 6: RETRATO PRESIDENCIAL -- FIGURA 7: LA IMAGEN DEL PRESIDENTE SUIZO QUE SE HIZO (...) -- FIGURA 8: THOMAS CARLYLE -- FIGURA 9: PERSONAJES HEROICOS EN EL CINE (...) -- FIGURA 10: PÓSTER GENTE DE TODOS LOS PAÍSES, NACIONALIDADES Y (...) -- FIGURA 11: CICLO DE LUCRO MUTUO -- FIGURA 12: INTERCONEXIÓN (TRANSMEDIACIÓN) DE CICLOS DE (...) -- FIGURA 13: TÁCTICAS DE MANIPULACIÓN MEDIÁTICA -- FIGURA 14: PÓSTER PREPARADOS CONSTANTEMENTE PARA DEFENDER LAS (...) -- FIGURA 15: VOLANTE, PARTIDO CENTRO DEMOCRÁTICO -- FIGURA 16: LA CREATIVIDAD DE LOS POLÍTICOS REGIONALES, (...) -- FIGURA 17: PASACALLE, PARTIDO CAMBIO RADICAL -- FIGURA 18: EVENTO, PARTIDO LIBERAL -- FIGURA 19: PAULINA VEGA, LA MISS UNIVERSO (...) -- FIGURA 20: PUBLICIDAD POLÍTICA DEL PRESIDENTE DE (...) -- FIGURA 21: OPORTUNIDAD DE INTERVENCIÓN A UNA IMAGEN -- FIGURA 22: CONCENTRACIÓN EN ESPACIO PÚBLICO, PARTIDO (...) -- FIGURA 23: PASACALLES, PARTIDO DE LA UNIÓN NACIONAL (ADELANTE) Y PENDÓN (ATRÁS) (...) -- FIGURA 24: VOLANTE, PARTIDO VERDE -- FIGURA 25: ARGUMENTOS RELATIVOS A PROPAGANDA Y EDUCACIÓN, (...) -- FIGURA 26: PUBLICIDAD POLÍTICA, PARTIDO VERDE -- FIGURA 27: COMPETENCIA DE PUBLICIDAD POLÍTICA, (...) -- FIGURA 28: PUBLICIDAD POLÍTICA, ADHESIVO, PARTIDO -- FIGURA 29: PUBLICIDAD POLÍTICA, MURAL, PARTIDO (...) -- FIGURA 30: PUBLICIDAD POLÍTICA, BACKING MURAL, (...) -- FIGURA 31: DETERMINANTES PREPOLÍTICOS DEL SISTEMA (...) -- FIGURA 32: JAMES MARSHALL HENDRIX: SOLDADO VICIOSO, (...) -- FIGURA 33: MARADONIANOS -- FIGURA 34: PROPUESTAS DE USUARIOS PARA COMPLETAR LA -- FIGURA 35: TIPOS DE PODER -- FIGURA 36: CADENA DE RELACIONES DE PODER -- FIGURA 37: PÓSTER CONMEMORATIVO UNIÓN. NACE EN (...) -- FIGURA 38: TRANSINSTITUCIONALIDAD -- FIGURA 39. CARTEL PODERA LOS SOVIÉTICOS Y NO HAY PODER (...) -- FIGURA 40: USO DE SUCESOS POLÍTICOS COMO TÁCTICA PARA EL (...) -- FIGURA 41: DESINFORMACIÓN EN REDES SOCIALES -- FIGURA 42: ESTRUCTURAS DE COMUNICACIÓN INSTITUCIONALIZADA Y (...) -- FIGURA 43: TURBA: SIN CRITERIO NI IDENTIDAD -- FIGURA 44: MANIPULACIÓN DE IMÁGENES PARA CREAR MEMES (...) -- FIGURA 45: RELACIÓN DE ADAPTACIÓN O RECHAZO (...) -- FIGURA 46: POLÍTICAMENTE CORRECTO -- FIGURA 47: EL FRANCO FRANCÉS -- FIGURA 48. INTOLERANCIA EN REDES -- FIGURA 49: ALCALDE DESAPARECIDO -- LISTA DE MEMES -- MEME 1: IDENTIDAD DE GÉNERO POLÍTICO, PROGREFÓBICOS -- MEME 2: UN MAN DE QUINTA, UN MANTECO -- MEME 3: REVOCATORIA DE MANDATO -- MEME 4: JOSÉ MANUEL VELÁSQUEZ -- MEME 5: MI VIDA NO TIENE SENTIDO -- MEME 6: SEGURO ESTÁ PENSANDO EN OTRA -- MEME 7: NO QUIERO TU PIROPO -- MEME 8: TRANSMART -- MEME 9: METALERO ARREPENTIDO -- MEME 10: TREMENDA BANDA -- MEME 11: BANDA PROHIBIDA -- MEME 12: HOGUERA MEDIÁTICA -- MEME 13: NO A MURDOCK EN COLOMBIA -- MEME 14: OBAMA VS. TRUMP -- MEME 15: TRUMP -- MEME 16: STOP TWEETING -- MEME 17: LOS VOTANTES MÁS TONTOS -- MEME 18: NOVEDOSO CEPILLO -- MEME 19: HACER DEPORTE -- MEME 20: LOS LAGARTOS -- MEME 21: LOS LADRONES NO LEEN -- MEME 22: IVÁN DUQUE ES SU PRESIDENTE -- MEME 23: ...QUE LO QUIERE MUCHO -- MEME 24: URIBE TE QUIERE BASTANTE! -- MEME 25: 10 MILLONES DE GILIPOLLAS -- MEME 26: SALUDES DE SU ESPOSO -- MEME 27: CIZAÑERO -- MEME 28: Y ENTONCES LE DIJO -- MEME 29: SALUDOS DE POPEYE -- MEME 30: SE QUEBRÓ UNA COSTILLA -- MEME 31: PONTE EN SUS ZAPATOS -- MEME 32: ENRIQUE NO CONTESTA -- MEME 33: KIKE (ELIF) -- MEME 34: VERSIÓN KONRAD LORENZ -- MEME 35: HOLA PERDIDO -- MEME 36: 2 HORAS LUEGO DEL BROWNIE -- MEME 37: LOCOS CON LINTERNAS -- MEME 38: ABRAZO PRESIDENCIAL -- MEME 39: ANTROPOFAGIA -- MEME 40: DOCTORADO EN CIENCIAS AMBIENTALES Y (...) -- MEME 41: BUSCANDO EL DOCTORADO -- MEME 42: GAVIOTA VS. STARBUCKS® -- MEME 43: RAPIPAPA® -- MEME 44: FRONTERAS -- MEME 45: CAPITÁN ESTADOS UNIDOS -- MEME 46: MALOS RESULTADOS ICFES -- MEME 47: NOVIO MARXISTA -- MEME 48: LOGROS MARXISTAS -- MEME 49: SUCCESSFUL BRANDING -- MEME 50: TROMPETISTA -- MEME 51: PETRISTES -- MEME 52: LAS MISMAS RATAS -- MEME 53: PETRISTAS Y PETRISTOS -- MEME 54: NOS VAMOS A CAER BIEN -- MEME 55: DOLOR AJENO -- MEME 56: ARROBA -- MEME 57: JESÚS ROCKERO -- MEME 58: TOM ARAYA -- MEME 59: SU OPINIÓN VALE V**GA -- MEME 60: EMPLEADO DEL MES -- MEME 61: CHAT -- MEME 62: CAJERO AUTOMÁTICO -- MEME 63: LUCHA POR LA EDUCACIÓN PÚBLICA -- MEME 64: TURISMO SEXUAL -- MEME 65: VOTANDO POR EL HACHA -- MEME 66: CONFABULACIÓN -- MEME 67: URIBE ES COLOMBIA -- MEME 68: SEA CONSECUENTE CON LO QUE PREDICA -- MEME 69: NO NOS OBLIGUEN A ROBAR -- MEME 70: SEGUNDO PUESTO -- MEME 71: NEONAZIS -- MEME 72: MUY BUENO -- MEME 73: EXPROPIADO -- MEME 74: SIN NOMBRAR A URIBE -- MEME 75: POLÍTICOS DE FACEBOOK® -- MEME 76: DE LAS GREÑAS -- MEME 77: LO DESTACAN POR PILO -- MEME 78: DÍA DEL JUICIO FINAL -- MEME 79: PILOTO INFARTADO -- MEME 80: LAS MISMAS RATAS -- MEME 81: SEGUIREMOS EN SUIZA -- MEME 82: TÚ DECIDES -- MEME 83: AUTORES INTELECTUALES -- MEME 84: CARA DE PETRISTA -- MEME 85: PLAN DE GOBIERNO -- MEME 86: MEGALADRÓN -- MEME 87: TAL VEZ ME RECUERDEN -- MEME 88: AL MENOS NO ALUCINÉ -- MEME 89: MOCKUS EN SU SITIO -- MEME 90: MOCKUS LIMPIO -- MEME 91: HUMILLADA POR UN SENADOR -- MEME 92: CESÓ LA HORRIBLE NOCHE -- MEME 93: AHÍ LE DEJO -- MEME 94: ES MERENGUE, NO MERENGUE -- MEME 95: FAJARDING -- MEME 96: UN DÍA SERÁS UN HOMBRE -- MEME 97: DESPRESTIGIAR LA IMAGEN -- MEME 98: ESCALA PARACA -- MEME 99: CORTE AUC -- MEME 100: PETRISTAS Y PETRISTOS -- MEME 101: VLADINAL TRUTIN -- MEME 102: LUBE -- MEME 103: COQUETOS -- MEME 104: SE LOS DIJE -- MEME 105: CLASE DE HISTORIA -- MEME 106: PUT IN -- PRÓLOGO -- PRESENTACIÓN -- ASPECTOS TEÓRICOS -- DESARROLLO DEL TEXTO -- HISTORIA Y ESTRATEGIA DE PROPAGANDA -- CAMPO DE ESTUDIO -- BREVE HISTORIA -- PERSUASIÓN Y ESTRATEGIAS -- PROPAGANDA DE GUERRA -- INTRODUCCIÓN A LA PUBLICIDAD POLÍTICA Y LA PROPAGANDA (...) -- CONCEPTOS RELATIVOS A LA PROPAGANDA -- NACIÓN Y ESTADO -- ÉTICA -- VERDAD -- LIBERTAD -- IDENTIDAD -- IGUALDAD Y EQUIDAD -- EL PODER TIRANÍA Y LAS LEYES -- PROPAGANDA Y SOCIEDAD -- INSTITUCIONALIDAD -- PROPAGANDA MODERNA -- PRENSA, COMUNICACIÓN Y CONSUMO -- OPINIÓN PÚBLICA -- POPAGANDA -- PROSUMIDORES -- CULTURA POP Y SU INCIDENCIA EN LA PROPAGANDA -- POPAGANDISTAS -- PROPAGANDA FUCSIA -- MONTAJES + MENTIRAS + MAQUILLAJES + MOFAS = MEMES -- GUSTAVO PETRO -- CAUSAS POLÍTICAS -- MARDUK -- DONALD TRUMP -- IVÁN DUQUE -- ENRIQUE PEÑALOSA -- SOBERANÍA Y MARCAS -- MOVIMIENTOS O PARTIDOS POLÍTICOS -- OPINIÓN Y OPINIÓN PÚBLICA -- ALBERTO CARRASQUILLA -- ANTANAS MOCKUS -- JUAN MANUEL SANTOS -- SERGIO FAJARDO -- ÁLVARO URIBE -- GEOPOLÍTICA -- VLADIMIR PUTIN -- CONSIDERACIONES FINALES -- REFERENCIAS. |
| Record Nr. | UNINA-9910433231803321 |
| Medellín : , : Universidad Católica Luis Amigó, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Public information campaigns & opinion research [[electronic resource] ] : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Ro?mmele
| Public information campaigns & opinion research [[electronic resource] ] : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Ro?mmele |
| Pubbl/distr/stampa | London, : SAGE, 2002 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 659.1/932 |
| Altri autori (Persone) |
KlingemannHans-Dieter
Ro?mmeleAndrea <1967-> |
| Soggetto topico |
Advertising, Political
Political campaigns Public opinion polls Communication in politics Advocacy advertising Advertising campaigns |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-85702-453-1
1-280-36995-7 9786610369959 1-4129-3264-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns""
""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign""""Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international campaigns""; ""Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union"" ""Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey""""Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?""; ""Part IV: Assessment of Effects""; ""Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures""; ""Chapter 11 - Using Survey Research to Determine the Effects of a Campaign""; ""Chapter 12 - Using Market Research Techniques to Determine Campaign Effects""; ""Conclusion"" ""Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner""""Index"" |
| Record Nr. | UNINA-9910450300103321 |
| London, : SAGE, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Public information campaigns & opinion research : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Römmele
| Public information campaigns & opinion research : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Römmele |
| Pubbl/distr/stampa | London : , : SAGE, , 2002 |
| Descrizione fisica | 1 online resource (xiv, 193 pages) : charts |
| Disciplina | 659.1932 |
| Altri autori (Persone) |
KlingemannHans-Dieter
RömmeleAndrea <1967-> |
| Soggetto topico |
Advertising, Political
Political campaigns Public opinion polls Communication in politics Advertising campaigns |
| ISBN |
0-85702-453-1
1-280-36995-7 9786610369959 1-4129-3264-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns""
""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign"" ""Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international campaigns""; ""Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union"" ""Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey"" ""Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?""; ""Part IV: Assessment of Effects""; ""Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures""; ""Chapter 11 - Using Survey Research to Determine the Effects of a Campaign""; ""Chapter 12 - Using Market Research Techniques to Determine Campaign Effects""; ""Conclusion""; ""Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner"" ""Index"" |
| Record Nr. | UNINA-9910783243703321 |
| London : , : SAGE, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Advertising, Political
(14)
- Political campaigns (7)
- Elections (4)
- Voting (4)
- Communication in politics (3)