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Outdoor advertising : its function in modern advertising and marketing / / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey
| Outdoor advertising : its function in modern advertising and marketing / / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey |
| Autore | Nelson R. (Richard) <1903-, > |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 659.13 |
| Altri autori (Persone) | SykesA. E (Anthony Edmund) |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising, Outdoor |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-66930-2
0-203-58261-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor Advertising
Chapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 Glossary |
| Record Nr. | UNINA-9910462583503321 |
Nelson R. (Richard) <1903-, >
|
||
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Outdoor advertising : its function in modern advertising and marketing / / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey
| Outdoor advertising : its function in modern advertising and marketing / / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey |
| Autore | Nelson R. (Richard) <1903-, > |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 659.13 |
| Altri autori (Persone) | SykesA. E (Anthony Edmund) |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising, Outdoor |
| ISBN |
1-136-66937-X
1-136-66930-2 0-203-58261-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor Advertising
Chapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 Glossary |
| Record Nr. | UNINA-9910786876903321 |
|
Nelson R. (Richard) <1903-, >
|
||
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Outdoor advertising : its function in modern advertising and marketing / / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey
| Outdoor advertising : its function in modern advertising and marketing / / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey |
| Autore | Nelson R. (Richard) <1903-, > |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 659.13 |
| Altri autori (Persone) | SykesA. E (Anthony Edmund) |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising, Outdoor |
| ISBN |
1-136-66937-X
1-136-66930-2 0-203-58261-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor Advertising
Chapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 Glossary |
| Record Nr. | UNINA-9910800033903321 |
|
Nelson R. (Richard) <1903-, >
|
||
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Outdoor advertising : its function in modern advertising and marketing / / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey
| Outdoor advertising : its function in modern advertising and marketing / / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey |
| Autore | Nelson R. (Richard) <1903-, > |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 659.13 |
| Altri autori (Persone) | SykesA. E (Anthony Edmund) |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising, Outdoor |
| ISBN |
1-136-66937-X
1-136-66930-2 0-203-58261-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor Advertising
Chapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 Glossary |
| Record Nr. | UNINA-9910825690903321 |
|
Nelson R. (Richard) <1903-, >
|
||
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
