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"Capitalist realism" in Africa : realities and myths in advertising / / authored by Emmanuel C. Elozie
| "Capitalist realism" in Africa : realities and myths in advertising / / authored by Emmanuel C. Elozie |
| Autore | Alozie Emmanuel C. |
| Pubbl/distr/stampa | Sharjah : , : Bentham Science Publishers, , 2014 |
| Descrizione fisica | 1 online resource (111 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Small business |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-60805-976-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; EUL; Dedication; Contents; Tables; About the Author ; Abstract; Foreword; Preface; Acknowledgements; Conflict of Interest; Abbreviations; Chapter 01; Chapter 02; Chapter 03; Chapter 04; Chapter 05; Chapter 06; Appendix; References; Index |
| Record Nr. | UNINA-9910460757103321 |
Alozie Emmanuel C.
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| Sharjah : , : Bentham Science Publishers, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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"Capitalist realism" in Africa : realities and myths in advertising / / authored by Emmanuel C. Elozie
| "Capitalist realism" in Africa : realities and myths in advertising / / authored by Emmanuel C. Elozie |
| Autore | Alozie Emmanuel C. |
| Pubbl/distr/stampa | Sharjah : , : Bentham Science Publishers, , 2014 |
| Descrizione fisica | 1 online resource (111 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Small business |
| ISBN | 1-60805-976-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; EUL; Dedication; Contents; Tables; About the Author ; Abstract; Foreword; Preface; Acknowledgements; Conflict of Interest; Abbreviations; Chapter 01; Chapter 02; Chapter 03; Chapter 04; Chapter 05; Chapter 06; Appendix; References; Index |
| Record Nr. | UNINA-9910787436603321 |
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Alozie Emmanuel C.
|
||
| Sharjah : , : Bentham Science Publishers, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
"Capitalist realism" in Africa : realities and myths in advertising / / authored by Emmanuel C. Elozie
| "Capitalist realism" in Africa : realities and myths in advertising / / authored by Emmanuel C. Elozie |
| Autore | Alozie Emmanuel C. |
| Pubbl/distr/stampa | Sharjah : , : Bentham Science Publishers, , 2014 |
| Descrizione fisica | 1 online resource (111 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Small business |
| ISBN | 1-60805-976-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; EUL; Dedication; Contents; Tables; About the Author ; Abstract; Foreword; Preface; Acknowledgements; Conflict of Interest; Abbreviations; Chapter 01; Chapter 02; Chapter 03; Chapter 04; Chapter 05; Chapter 06; Appendix; References; Index |
| Record Nr. | UNINA-9910821067503321 |
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Alozie Emmanuel C.
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| Sharjah : , : Bentham Science Publishers, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
'Boards
| 'Boards |
| Pubbl/distr/stampa | Toronto, : Brunico Communications, 1990-2010 |
| Descrizione fisica | 1 online resource |
| Disciplina | 791.43 |
| Soggetto topico | Advertising |
| Soggetto genere / forma | Periodicals. |
| Classificazione | cci1icc |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996336222503316 |
| Toronto, : Brunico Communications, 1990-2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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The 2019 European Electoral Campaign : In the Time of Populism and Social Media / / edited by Edoardo Novelli, Bengt Johansson, Dominic Wring
| The 2019 European Electoral Campaign : In the Time of Populism and Social Media / / edited by Edoardo Novelli, Bengt Johansson, Dominic Wring |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (418 pages) |
| Disciplina |
320.9405612
324.73094 |
| Soggetto topico |
Communication in politics
Advertising Europe - Politics and government Political Communication European Politics |
| ISBN |
9783030989934
3030989933 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: A campaign (more or less) about the European Union -- 2. The First European Election Campaign in the Time of Social Media -- 3. Getting More Intense: Quantitative and Qualitative Dynamics of Political Communication on Facebook -- 4. Visual Personalization in the 2019 EU Election Campaign -- 5. Gender and Multimodality in 2019 European Parliament Election Campaign -- 6. The climate of public opinion and emotional strategies in 2019 European Parliament election campaign -- 7. Attacking each other, attacking Europe - Negative advertising in the 2019 European election -- 8. Green as Greta? Environmental Issues in the 2019 European Election Campaigns -- 9. A Gulf Across the Irish Sea? The European Election Campaigns in the United Kingdom and Republic of Ireland -- 10. Multicultural Representations in the 2014 and 2019 European Parliament Election Campaigns -- 11. Campaigns without Frontiers? The Europeanisation of the 2019 Elections based on the appearance of foreign public figures in national campaigns -- 12. Similar Aims, Different Approaches: An Analyze of Campaign Video Ads in the Baltic States -- 13. Online Parties and Digital Campaign -- 14. Europe or Homeland? How populist right-wing parties in national governments campaigned on Facebook in the 2019 European elections -- 15. Talking about 'International Sovereignty'. A comparative analysis of the Identity and Democracy parties campaigning in the 2019 European Elections -- 16.Campaigning for Europe 'after' the Economic 'Crisis': The Cases of Greece and Portugal -- 17. Between Euroscepticism and Euro-optimism in Newer EU Member States. |
| Record Nr. | UNINA-9910584474503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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[Advertisement] [[electronic resource] ] : The pleasures of matrimony; intermix'd with variety of merry and delightful stories ... price 1 s. sold by H. Rhodes, at the Star the corner of Bride-lane in Fleetstreet .
| [Advertisement] [[electronic resource] ] : The pleasures of matrimony; intermix'd with variety of merry and delightful stories ... price 1 s. sold by H. Rhodes, at the Star the corner of Bride-lane in Fleetstreet . |
| Pubbl/distr/stampa | [London, : H. Rhodes?, ca. 1695] |
| Descrizione fisica | 1 leaf ([1] p.) |
| Altri autori (Persone) | RhodesHenry |
| Soggetto topico |
Publishers and publishing - England - London
Advertising |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996393015203316 |
| [London, : H. Rhodes?, ca. 1695] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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ACT. Advertising/communications times
| ACT. Advertising/communications times |
| Pubbl/distr/stampa | [Philadelphia, Pa.], : [Advertising/Communications Times, Inc.] |
| Descrizione fisica | 1 online resource |
| Soggetto topico | Advertising |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Advertising communications times
Advertising and communications times |
| Record Nr. | UNISA-996208194203316 |
| [Philadelphia, Pa.], : [Advertising/Communications Times, Inc.] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Ad critique : how to deconstruct ads in order to build better advertising / / Nancy R. Tag
| Ad critique : how to deconstruct ads in order to build better advertising / / Nancy R. Tag |
| Autore | Tag Nancy R |
| Pubbl/distr/stampa | Los Angeles, : SAGE, c2012 |
| Descrizione fisica | 1 online resource (xiv, 199 p.) : ill |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Advertising - Evaluation Criticism |
| ISBN |
9781506319513
1506319513 9781483341545 1483341542 9781483387352 1483387356 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Terms: A Cheat SheetCritique Exercises; Suggested Viewing; Suggested Reading; Chapter 3: AdErrors: When Good Ads Go Bad; AdError One: The Headline and the Visual Are Redundant or Disconnected; Example: Cask & Cream; AdError Two: Meaningless Gimmicks and Borrowed Interest; Example: Oscar Meyer Bacon; AdError Three: Using Spokespeople Who Are Irrelevant to the Product or Message; Example: Sub-Zero; AdError Four: Lack of Focus; Example: Kitchen Basics; AdError Five: The Page Is Overdeveloped and/or Poorly Planned; Example: Conair; AdError Six: Sacrificing Clarity for Cleverness
Example: Birds EyeAdError Seven: Overacknowledging Your Competition; Example: Smirnoff; AdError Eight: Letting Your Strategy Show; Example: Myrtle Beach, South Carolina; AdError Nine: Being Edgy for Its Own Sake; Example: Smith Micro; AdError Ten: Huh? Using Pretzel Logic, Being Too Subtle or Obtuse; Example: Ricoh; AdError Eleven: Forgetting About the Product; Example: Millstone Coffee; AdError Twelve: Being Boring or Too Obvious; Examples: Northland Juice and Cetaphil; AdError Thirteen: The Tonality and/or Visual Style Is Inconsistent With the Product or Message; Example: NicoDerm Critique Exercises |
| Record Nr. | UNINA-9911009208903321 |
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Tag Nancy R
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| Los Angeles, : SAGE, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adageglobal
| Adageglobal |
| Pubbl/distr/stampa | New York, N.Y., : Ad Age Group, 2000-2002 |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Advertising
Advertising agencies Marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996199273003316 |
| New York, N.Y., : Ad Age Group, 2000-2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Adageglobal
| Adageglobal |
| Pubbl/distr/stampa | New York, N.Y., : Ad Age Group, 2000-2002 |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Advertising
Advertising agencies Marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339580203321 |
| New York, N.Y., : Ad Age Group, 2000-2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Advertising
(337)
- Marketing (61)
- Branding (Marketing) (20)
- Advertising - United States (15)
- Business & Economics (14)