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Creating the customer-driven academic library [[electronic resource] /] / Jeannette Woodward
| Creating the customer-driven academic library [[electronic resource] /] / Jeannette Woodward |
| Autore | Woodward Jeannette A |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina |
020
027.70973 20 |
| Soggetto topico |
Academic libraries - United States
Public services (Libraries) Academic libraries - Space utilization - Social aspects Academic libraries - Marketing Academic libraries - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-14800-5
9786613148001 0-8389-9044-4 1-4416-1913-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Reinventing the academic library -- Making it happen : leadership and the professional staff -- Public service staffing : past, present, and future -- A great place to be : creating a livable library -- Transforming spaces on tight budgets -- Making the transition to a twenty-first-century library -- Innovation at the forefront : the information commons, embedded librarians, and the library of the future -- Sharing our vision : marketing the academic library -- Customer service : making it all come together -- Evaluating our progress. |
| Record Nr. | UNINA-9910454530003321 |
Woodward Jeannette A
|
||
| Chicago, : American Library Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creating the customer-driven academic library [[electronic resource] /] / Jeannette Woodward
| Creating the customer-driven academic library [[electronic resource] /] / Jeannette Woodward |
| Autore | Woodward Jeannette A |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina |
020
027.70973 20 |
| Soggetto topico |
Academic libraries - United States
Public services (Libraries) Academic libraries - Space utilization - Social aspects Academic libraries - Marketing Academic libraries - Public relations |
| ISBN |
0-8389-9045-2
1-283-14800-5 9786613148001 0-8389-9044-4 1-4416-1913-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Reinventing the academic library -- Making it happen : leadership and the professional staff -- Public service staffing : past, present, and future -- A great place to be : creating a livable library -- Transforming spaces on tight budgets -- Making the transition to a twenty-first-century library -- Innovation at the forefront : the information commons, embedded librarians, and the library of the future -- Sharing our vision : marketing the academic library -- Customer service : making it all come together -- Evaluating our progress. |
| Record Nr. | UNINA-9910777917903321 |
|
Woodward Jeannette A
|
||
| Chicago, : American Library Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and outreach for the academic library : new approaches and initiatives / / edited by Bradford Lee Eden
| Marketing and outreach for the academic library : new approaches and initiatives / / edited by Bradford Lee Eden |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (165 p.) |
| Disciplina | 025.1/977 |
| Collana | Creating the 21st-Century Academic Library |
| Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Library outreach programs Academic libraries |
| ISBN | 1-4422-6255-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott. |
| Record Nr. | UNINA-9910798249603321 |
| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and outreach for the academic library : new approaches and initiatives / / edited by Bradford Lee Eden
| Marketing and outreach for the academic library : new approaches and initiatives / / edited by Bradford Lee Eden |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (165 p.) |
| Disciplina | 025.1/977 |
| Collana | Creating the 21st-Century Academic Library |
| Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Library outreach programs Academic libraries |
| ISBN | 1-4422-6255-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott. |
| Record Nr. | UNINA-9910828679303321 |
| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews
| Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
| Autore | Mathews Brian (Brian Scott) |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-21270-6
9786613212702 0-8389-9154-8 0-8389-9715-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Record Nr. | UNINA-9910455384703321 |
|
Mathews Brian (Brian Scott)
|
||
| Chicago, : American Library Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews
| Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
| Autore | Mathews Brian (Brian Scott) |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
| ISBN |
0-8389-9155-6
1-283-21270-6 9786613212702 0-8389-9154-8 0-8389-9715-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Record Nr. | UNINA-9910778135303321 |
|
Mathews Brian (Brian Scott)
|
||
| Chicago, : American Library Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
