Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results |
Autore | Sfr |
Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
Descrizione fisica | 1 online resource (46 pages) |
Disciplina | 658.15224 |
Soggetto topico |
Direct-mail fund raising - Handbooks, manuals, etc
Nonprofit organizations - Finance Fund raising |
ISBN | 1-118-70435-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet. |
Record Nr. | UNISA-996218674203316 |
Sfr | ||
[Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. di Salerno | ||
|
Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results |
Autore | Sfr |
Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
Descrizione fisica | 1 online resource (46 pages) |
Disciplina | 658.15224 |
Soggetto topico |
Direct-mail fund raising - Handbooks, manuals, etc
Nonprofit organizations - Finance Fund raising |
ISBN | 1-118-70435-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet. |
Record Nr. | UNINA-9910830339403321 |
Sfr | ||
[Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results |
Autore | Sfr |
Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
Descrizione fisica | 1 online resource (46 pages) |
Disciplina | 658.15224 |
Soggetto topico |
Direct-mail fund raising - Handbooks, manuals, etc
Nonprofit organizations - Finance Fund raising |
ISBN | 1-118-70435-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet. |
Record Nr. | UNINA-9910877026603321 |
Sfr | ||
[Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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