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The SAGE handbook of political advertising [[electronic resource] /] / editors, Lynda Lee Kaid, Christina Holtz-Bacha
| The SAGE handbook of political advertising [[electronic resource] /] / editors, Lynda Lee Kaid, Christina Holtz-Bacha |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, 2006 |
| Descrizione fisica | 1 online resource (505 p.) |
| Disciplina |
324.73
659.13 |
| Altri autori (Persone) |
KaidLynda Lee
Holtz-BachaChristina |
| Soggetto topico |
Advertising, Political
Television in politics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78268-946-X
1-4522-6154-7 1-4129-7340-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Tables; List of Figures; PART I: An International Context for Political Advertising; 1 - Political Advertising in International Comparison; 2 - Methodologies for the Study of Political Advertising; PART II: Political Advertising in Commercial Broadcasting Systems; 3 - Political Advertising in the United States; PART III: Political Advertising in Public Television Systems; 4 - Political Advertising in the United Kingdom; 5 - Election Broadcasts in France; 6 - Political Advertising in Spain and Portugal; 7 - From Electoral Propaganda to Political Advertising in Israel
8 - Political Advertising and Democracy in Brazil9 - Political Advertising in Chile; PART IV: Dual Systems of Public and Commercial Political Advertising; 10 - Political Advertising in Germany; 11 - Political Advertising on Television in the Nordic and Baltic States; 12 - Polispots in Greece: Between Partisanship and Media Logic; 13 - Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad; 14 - TV Political Advertising in Italy: When Politicians Are Afraid; 15 - Political Advertising in Mexico; 16 - Political Advertising in Australia and New Zealand 17 - Political Advertising in Japan, South Korea, and TaiwanPART V: Political Advertising Developments in Evolving Democracies; 18 - A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia; 19 - Political Communication and Advertising in Poland; 20 - Political Advertising in Hungarian Electoral Communications; 21 - Fifteen Years of Televised Political Advertising Developments in Bulgaria; 22 - Political Advertising in a "New" Democracy: The Czech Republic; 23 - Persuading Voters and Political Advertising in Turkey 24 - Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia25 - Deficient Democracies, Media Pluralism, and Political Advertising in West Africa; 26 - Political Advertising in South Africa; PART VI: Comparisons and Conclusions; 27 - Television Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects; Index; About the Authors |
| Altri titoli varianti | Political advertising |
| Record Nr. | UNINA-9910480666403321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The SAGE handbook of political advertising [[electronic resource] /] / editors, Lynda Lee Kaid, Christina Holtz-Bacha
| The SAGE handbook of political advertising [[electronic resource] /] / editors, Lynda Lee Kaid, Christina Holtz-Bacha |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, 2006 |
| Descrizione fisica | 1 online resource (xi, 492 p.) : ill |
| Disciplina | 324.73 |
| Altri autori (Persone) |
KaidLynda Lee
Holtz-BachaChristina |
| Soggetto topico |
Advertising, Political
Television in politics |
| ISBN |
1-78268-946-X
1-4522-6154-7 1-4129-7340-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Tables; List of Figures; PART I: An International Context for Political Advertising; 1 - Political Advertising in International Comparison; 2 - Methodologies for the Study of Political Advertising; PART II: Political Advertising in Commercial Broadcasting Systems; 3 - Political Advertising in the United States; PART III: Political Advertising in Public Television Systems; 4 - Political Advertising in the United Kingdom; 5 - Election Broadcasts in France; 6 - Political Advertising in Spain and Portugal; 7 - From Electoral Propaganda to Political Advertising in Israel
8 - Political Advertising and Democracy in Brazil9 - Political Advertising in Chile; PART IV: Dual Systems of Public and Commercial Political Advertising; 10 - Political Advertising in Germany; 11 - Political Advertising on Television in the Nordic and Baltic States; 12 - Polispots in Greece: Between Partisanship and Media Logic; 13 - Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad; 14 - TV Political Advertising in Italy: When Politicians Are Afraid; 15 - Political Advertising in Mexico; 16 - Political Advertising in Australia and New Zealand 17 - Political Advertising in Japan, South Korea, and TaiwanPART V: Political Advertising Developments in Evolving Democracies; 18 - A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia; 19 - Political Communication and Advertising in Poland; 20 - Political Advertising in Hungarian Electoral Communications; 21 - Fifteen Years of Televised Political Advertising Developments in Bulgaria; 22 - Political Advertising in a "New" Democracy: The Czech Republic; 23 - Persuading Voters and Political Advertising in Turkey 24 - Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia25 - Deficient Democracies, Media Pluralism, and Political Advertising in West Africa; 26 - Political Advertising in South Africa; PART VI: Comparisons and Conclusions; 27 - Television Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects; Index; About the Authors |
| Altri titoli varianti | Political advertising |
| Record Nr. | UNINA-9910789483903321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||