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The SAGE handbook of persuasion : developments in theory and practice / / edited by James Price Dillard, Lijiang Shen
| The SAGE handbook of persuasion : developments in theory and practice / / edited by James Price Dillard, Lijiang Shen |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Los Angeles : , : SAGE, , 2013 |
| Descrizione fisica | 1 online resource (447 pages) : illustrations |
| Disciplina | 303.342 |
| Collana | Gale eBooks |
| Soggetto topico |
Persuasion (Psychology) - Social aspects
Persuasion (Rhetoric) |
| ISBN |
1-4833-0573-2
1-4522-6204-7 1-78268-927-3 9781452262048 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Part I - Fundamental Issues""; ""Chapter 1 - Persuasion in the Rhetorical Tradition""; ""Chapter 2 - The Effects of Message Features: Content, Structure, and Style""; ""Chapter 3 - Media Influence as Persuasion""; ""Chapter 4 - Outcomes of Persuasion: Behavioral, Cognitive, and Social""; ""Chapter 5 - On Being Persuaded: Some Basic Distinctions""; ""Part II - Theories, Perspectives, and Traditions""; ""Chapter 6 - Discrepancy Models of Belief Change""; ""Chapter 7 - Functional Attitude Theory""
""Chapter 8 - Reasoned Action Theory: Persuasion as Belief-Based Behavior Change""""Chapter 9 - The Elaboration Likelihood Model""; ""Chapter 10 - Affect and Persuasion""; ""Chapter 11 - Reactance Theory and Persuasion""; ""Chapter 12 - Fear Appeals""; ""Chapter 13 - Narrative Persuasion""; ""Chapter 14 - Inoculation Theory""; ""Chapter 15 - Supportive and Persuasive Communication: Theoretical Intersections""; ""Part III - Contexts, Settings, and Applications""; ""Chapter 16 - Political Persuasion""; ""Chapter 17 - Persuasive Strategies in Health Campaigns"" ""Chapter 18 - The Siren�s Call: Mass Media and Drug Prevention""""Chapter 19 - Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising""; ""Chapter 20 - Persuasion in the Legal Setting""; ""Chapter 21 - Persuading in the Small Group Context""; ""Chapter 22 - When Presumed Influence Turns Real: An Indirect Route of Media Influence""; ""Chapter 23 - How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies""; ""Author Index""; ""Subject Index""; ""About the Authors"" |
| Altri titoli varianti |
Handbook of persuasion
Persuasion |
| Record Nr. | UNINA-9910790331703321 |
| Los Angeles : , : SAGE, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The SAGE handbook of persuasion : developments in theory and practice / / edited by James Price Dillard, Lijiang Shen
| The SAGE handbook of persuasion : developments in theory and practice / / edited by James Price Dillard, Lijiang Shen |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Los Angeles : , : SAGE, , 2013 |
| Descrizione fisica | 1 online resource (447 pages) : illustrations |
| Disciplina | 303.342 |
| Collana | Gale eBooks |
| Soggetto topico |
Persuasion (Psychology) - Social aspects
Persuasion (Rhetoric) |
| ISBN |
1-4833-0573-2
1-4522-6204-7 1-78268-927-3 9781452262048 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Part I - Fundamental Issues""; ""Chapter 1 - Persuasion in the Rhetorical Tradition""; ""Chapter 2 - The Effects of Message Features: Content, Structure, and Style""; ""Chapter 3 - Media Influence as Persuasion""; ""Chapter 4 - Outcomes of Persuasion: Behavioral, Cognitive, and Social""; ""Chapter 5 - On Being Persuaded: Some Basic Distinctions""; ""Part II - Theories, Perspectives, and Traditions""; ""Chapter 6 - Discrepancy Models of Belief Change""; ""Chapter 7 - Functional Attitude Theory""
""Chapter 8 - Reasoned Action Theory: Persuasion as Belief-Based Behavior Change""""Chapter 9 - The Elaboration Likelihood Model""; ""Chapter 10 - Affect and Persuasion""; ""Chapter 11 - Reactance Theory and Persuasion""; ""Chapter 12 - Fear Appeals""; ""Chapter 13 - Narrative Persuasion""; ""Chapter 14 - Inoculation Theory""; ""Chapter 15 - Supportive and Persuasive Communication: Theoretical Intersections""; ""Part III - Contexts, Settings, and Applications""; ""Chapter 16 - Political Persuasion""; ""Chapter 17 - Persuasive Strategies in Health Campaigns"" ""Chapter 18 - The Siren�s Call: Mass Media and Drug Prevention""""Chapter 19 - Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising""; ""Chapter 20 - Persuasion in the Legal Setting""; ""Chapter 21 - Persuading in the Small Group Context""; ""Chapter 22 - When Presumed Influence Turns Real: An Indirect Route of Media Influence""; ""Chapter 23 - How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies""; ""Author Index""; ""Subject Index""; ""About the Authors"" |
| Altri titoli varianti |
Handbook of persuasion
Persuasion |
| Record Nr. | UNINA-9910817828803321 |
| Los Angeles : , : SAGE, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The SAGE handbook of persuasion : developments in theory and practice / / edited by James Price Dillard, Lijiang Shen
| The SAGE handbook of persuasion : developments in theory and practice / / edited by James Price Dillard, Lijiang Shen |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Thousand Oaks, California : , : SAGE Publications, , 2012 |
| Descrizione fisica | 1 online resource (457 p.) |
| Disciplina | 153.8/52 |
| Soggetto topico |
Persuasion (Psychology) - Social aspects
Persuasion (Rhetoric) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-6204-7
1-78268-927-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Part I - Fundamental Issues""; ""Chapter 1 - Persuasion in the Rhetorical Tradition""; ""Chapter 2 - The Effects of Message Features: Content, Structure, and Style""; ""Chapter 3 - Media Influence as Persuasion""; ""Chapter 4 - Outcomes of Persuasion: Behavioral, Cognitive, and Social""; ""Chapter 5 - On Being Persuaded: Some Basic Distinctions""; ""Part II - Theories, Perspectives, and Traditions""; ""Chapter 6 - Discrepancy Models of Belief Change""; ""Chapter 7 - Functional Attitude Theory""
""Chapter 8 - Reasoned Action Theory: Persuasion as Belief-Based Behavior Change""""Chapter 9 - The Elaboration Likelihood Model""; ""Chapter 10 - Affect and Persuasion""; ""Chapter 11 - Reactance Theory and Persuasion""; ""Chapter 12 - Fear Appeals""; ""Chapter 13 - Narrative Persuasion""; ""Chapter 14 - Inoculation Theory""; ""Chapter 15 - Supportive and Persuasive Communication: Theoretical Intersections""; ""Part III - Contexts, Settings, and Applications""; ""Chapter 16 - Political Persuasion""; ""Chapter 17 - Persuasive Strategies in Health Campaigns"" ""Chapter 18 - The Siren�s Call: Mass Media and Drug Prevention""""Chapter 19 - Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising""; ""Chapter 20 - Persuasion in the Legal Setting""; ""Chapter 21 - Persuading in the Small Group Context""; ""Chapter 22 - When Presumed Influence Turns Real: An Indirect Route of Media Influence""; ""Chapter 23 - How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies""; ""Author Index""; ""Subject Index""; ""About the Authors"" |
| Altri titoli varianti |
Handbook of persuasion
Persuasion |
| Record Nr. | UNINA-9910480444303321 |
| Thousand Oaks, California : , : SAGE Publications, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||