A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
Autore | White Michael <1951-> |
Edizione | [3rd ed.] |
Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
Descrizione fisica | 1 online resource (187 p.) |
Disciplina |
658.8
658.8/48 658.848 |
Collana | The short course in international trade series |
Soggetto topico |
Business failures
Export marketing International business enterprises - Management |
Soggetto genere / forma | Electronic books. |
ISBN |
1-282-18471-7
9786612184710 1-60780-080-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
Altri titoli varianti |
International marketing blunders
Mistakes made by companies that should have known better |
Record Nr. | UNINA-9910455538503321 |
White Michael <1951-> | ||
Petaluma, CA, : World Trade Press, c2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
Autore | White Michael <1951-> |
Edizione | [3rd ed.] |
Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
Descrizione fisica | 1 online resource (187 p.) |
Disciplina |
658.8
658.8/48 658.848 |
Collana | The short course in international trade series |
Soggetto topico |
Business failures
Export marketing International business enterprises - Management |
ISBN |
1-282-18471-7
9786612184710 1-60780-080-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
Altri titoli varianti |
International marketing blunders
Mistakes made by companies that should have known better |
Record Nr. | UNINA-9910777984603321 |
White Michael <1951-> | ||
Petaluma, CA, : World Trade Press, c2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
A short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White |
Autore | White Michael <1951-> |
Edizione | [3rd ed.] |
Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
Descrizione fisica | 1 online resource (187 p.) |
Disciplina |
658.8
658.8/48 658.848 |
Collana | The short course in international trade series |
Soggetto topico |
Business failures
Export marketing International business enterprises - Management |
ISBN |
1-282-18471-7
9786612184710 1-60780-080-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
Altri titoli varianti |
International marketing blunders
Mistakes made by companies that should have known better |
Record Nr. | UNINA-9910806202903321 |
White Michael <1951-> | ||
Petaluma, CA, : World Trade Press, c2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|