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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch
| Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| Autore | Dolnicar Sara |
| Pubbl/distr/stampa | Singapore : , : Springer, , 2018 |
| Descrizione fisica | 1 online resource (xxi, 324 pages) |
| Disciplina | 658.802 |
| Soggetto topico | Market segmentation |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. |
| Altri titoli varianti | Market Segmentation Analysis |
| Record Nr. | UNINA-9910507202403321 |
Dolnicar Sara
|
||
| Singapore : , : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch
| Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| Autore | Dolnicar Sara |
| Pubbl/distr/stampa | Singapore : , : Springer, , 2018 |
| Descrizione fisica | 1 online resource (xxi, 324 pages) |
| Disciplina | 658.802 |
| Soggetto topico | Market segmentation |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. |
| Altri titoli varianti | Market Segmentation Analysis |
| Record Nr. | UNINA-9911011296603321 |
|
Dolnicar Sara
|
||
| Singapore : , : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||