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Biblioteca

MARC Lista (tabellare)
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith
Autore Smith Mike <1966->
Edizione [1st edition]
Pubbl/distr/stampa New York : , : AMACOM, , 2015
Descrizione fisica 1 online resource (233 p.)
Disciplina 659.1
659.111
Soggetto topico Internet advertising
Internet marketing
Target marketing
ISBN 0-8144-4901-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action""
""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from It�s Not the Size of the Data�It�s How You Use It by Koen Pauwels""
Altri titoli varianti How technology is revolutionizing advertising and the way companies reach consumers
Record Nr. UNINA-9910787138103321
Smith Mike <1966->  
New York : , : AMACOM, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith
Autore Smith Mike <1966->
Edizione [1st edition]
Pubbl/distr/stampa New York : , : AMACOM, , 2015
Descrizione fisica 1 online resource (233 p.)
Disciplina 659.1
659.111
Soggetto topico Internet advertising
Internet marketing
Target marketing
ISBN 0-8144-4901-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action""
""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from It�s Not the Size of the Data�It�s How You Use It by Koen Pauwels""
Altri titoli varianti How technology is revolutionizing advertising and the way companies reach consumers
Record Nr. UNINA-9910818102903321
Smith Mike <1966->  
New York : , : AMACOM, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui