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Follow the feeling : brand building in a noisy world / / Kai D. Wright
| Follow the feeling : brand building in a noisy world / / Kai D. Wright |
| Autore | Wright Kai |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2019 |
| Descrizione fisica | 1 online resource (307 pages) |
| Disciplina | 658.8/27 |
| Soggetto topico | Branding (Marketing) |
| ISBN |
1-119-60048-0
1-119-60053-7 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Inside out : what's the value of being an outsider? -- Going haywire : what's the relationship between economics and communication? -- Resonance versus share of voice : in what direction is technology propelling us? -- Creativity applied strategically : what parts of a "brand" matter most to a digitally wired audience? -- Communication as a system : how does communication work in society? -- Lexicon triggers : branding objective: appeal to a "tribe" -- Audio cues : branding objective: develop instant recognition -- Visual stimuli : branding objective: become a "controversial" brand -- Experience drivers : branding objective: close the feedback loop -- Cultural connections : branding objective: align thoughts and actions -- Following the feeling: what's the role of technology in following the feeling? |
| Altri titoli varianti | Brand building in a noisy world |
| Record Nr. | UNINA-9910793780803321 |
Wright Kai
|
||
| Hoboken, New Jersey : , : Wiley, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Follow the feeling : brand building in a noisy world / / Kai D. Wright
| Follow the feeling : brand building in a noisy world / / Kai D. Wright |
| Autore | Wright Kai |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2019 |
| Descrizione fisica | 1 online resource (307 pages) |
| Disciplina | 658.8/27 |
| Soggetto topico | Branding (Marketing) |
| ISBN |
1-119-60048-0
1-119-60053-7 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Inside out : what's the value of being an outsider? -- Going haywire : what's the relationship between economics and communication? -- Resonance versus share of voice : in what direction is technology propelling us? -- Creativity applied strategically : what parts of a "brand" matter most to a digitally wired audience? -- Communication as a system : how does communication work in society? -- Lexicon triggers : branding objective: appeal to a "tribe" -- Audio cues : branding objective: develop instant recognition -- Visual stimuli : branding objective: become a "controversial" brand -- Experience drivers : branding objective: close the feedback loop -- Cultural connections : branding objective: align thoughts and actions -- Following the feeling: what's the role of technology in following the feeling? |
| Altri titoli varianti | Brand building in a noisy world |
| Record Nr. | UNINA-9910826138803321 |
|
Wright Kai
|
||
| Hoboken, New Jersey : , : Wiley, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||