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Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai
| Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai |
| Autore | Kaul Asha |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (323 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporations - Public relations - India
Corporate image - India Organizational effectiveness - India |
| Soggetto genere / forma | Electronic books. |
| ISBN |
93-5150-406-9
93-5150-046-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Acknowledgements; 1 - An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I - Understanding Corporate Reputation; 2 - Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II - Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 - Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 - Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 - Seeking Relational Rentand Hedging Risk: Building Reputation with the Government
SECTION III - Managing Corporate Reputation7 - Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 - Choreographing the Organisation - Media Tango: Managing Media Relations; 9 - Understanding the 'Tweet. Post.Call. Comment' Affair: Managing Reputation through Social Media; 10 - Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV - Strategising Corporate Reputation; 11 - 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation Index I - Companies, Regulatory Bodies and InstitutesIndex II - People; About the Authors |
| Record Nr. | UNINA-9910458486103321 |
Kaul Asha
|
||
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai
| Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai |
| Autore | Kaul Asha |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (323 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporations - Public relations - India
Corporate image - India Organizational effectiveness - India |
| ISBN |
93-5150-406-9
93-5150-046-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Acknowledgements; 1 - An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I - Understanding Corporate Reputation; 2 - Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II - Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 - Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 - Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 - Seeking Relational Rentand Hedging Risk: Building Reputation with the Government
SECTION III - Managing Corporate Reputation7 - Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 - Choreographing the Organisation - Media Tango: Managing Media Relations; 9 - Understanding the 'Tweet. Post.Call. Comment' Affair: Managing Reputation through Social Media; 10 - Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV - Strategising Corporate Reputation; 11 - 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation Index I - Companies, Regulatory Bodies and InstitutesIndex II - People; About the Authors |
| Record Nr. | UNINA-9910791146103321 |
|
Kaul Asha
|
||
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai
| Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai |
| Autore | Kaul Asha |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (323 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporations - Public relations - India
Corporate image - India Organizational effectiveness - India |
| ISBN |
93-5150-406-9
93-5150-046-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Acknowledgements; 1 - An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I - Understanding Corporate Reputation; 2 - Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II - Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 - Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 - Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 - Seeking Relational Rentand Hedging Risk: Building Reputation with the Government
SECTION III - Managing Corporate Reputation7 - Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 - Choreographing the Organisation - Media Tango: Managing Media Relations; 9 - Understanding the 'Tweet. Post.Call. Comment' Affair: Managing Reputation through Social Media; 10 - Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV - Strategising Corporate Reputation; 11 - 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation Index I - Companies, Regulatory Bodies and InstitutesIndex II - People; About the Authors |
| Record Nr. | UNINA-9910820314503321 |
|
Kaul Asha
|
||
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910464963803321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910786766003321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910820595203321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
HRD audit : evaluating the human resource function for business improvement / / T.V. Rao
| HRD audit : evaluating the human resource function for business improvement / / T.V. Rao |
| Autore | Venkateswara Rao T. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina | 658.3/1250954 |
| Soggetto topico |
Employees - Rating of - India
Executives - Rating of - India Organizational effectiveness - Auditing Human capital - India Personnel management - India |
| Soggetto genere / forma | Electronic books. |
| ISBN | 93-5150-110-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface to the Second Edition; Preface to the First Edition; Acknowledgements; Letter to CEO/CHRO; Section One: Introduction; 1 - Good HR Practices Can Make a Difference; 2 - Elements of Good HRD: Need for Realignment; 3 - HRD Audit: Basic Concepts and Components; Section Two: HRD and HR Audit; 4 - HRD Strategies; 5 - HRD Culture and Values; 6 - HRD Structures; 7 - HRD Systems; 8 - HRD Competencies; Section Three: HRD Audit Methodology and Issues; 9 - HRD Audit Methodology:Interviews; 10 - HRD Audit Methodology: Observation
11 - HRD Audit Instruments: Questionnaires12 - Measuring Business Impact and Establishing the HRD Score Card; 13 - Writing the HRD Audit Report; 14 - Designing and Using HRD Audit for Business Improvement; Section Four: HRD Audit: The Indian Experience; 15 - Case Studies; 16 - Effectiveness of HRD Audit as an OD Intervention; References; Index; About the Author |
| Record Nr. | UNINA-9910464961503321 |
|
Venkateswara Rao T.
|
||
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
HRD audit : evaluating the human resource function for business improvement / / T.V. Rao
| HRD audit : evaluating the human resource function for business improvement / / T.V. Rao |
| Autore | Venkateswara Rao T. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina | 658.3/1250954 |
| Soggetto topico |
Employees - Rating of - India
Executives - Rating of - India Organizational effectiveness - Auditing Human capital - India Personnel management - India |
| ISBN |
93-5150-443-3
93-5150-110-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface to the Second Edition; Preface to the First Edition; Acknowledgements; Letter to CEO/CHRO; Section One: Introduction; 1 - Good HR Practices Can Make a Difference; 2 - Elements of Good HRD: Need for Realignment; 3 - HRD Audit: Basic Concepts and Components; Section Two: HRD and HR Audit; 4 - HRD Strategies; 5 - HRD Culture and Values; 6 - HRD Structures; 7 - HRD Systems; 8 - HRD Competencies; Section Three: HRD Audit Methodology and Issues; 9 - HRD Audit Methodology:Interviews; 10 - HRD Audit Methodology: Observation
11 - HRD Audit Instruments: Questionnaires12 - Measuring Business Impact and Establishing the HRD Score Card; 13 - Writing the HRD Audit Report; 14 - Designing and Using HRD Audit for Business Improvement; Section Four: HRD Audit: The Indian Experience; 15 - Case Studies; 16 - Effectiveness of HRD Audit as an OD Intervention; References; Index; About the Author |
| Record Nr. | UNINA-9910786767803321 |
|
Venkateswara Rao T.
|
||
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
HRD audit : evaluating the human resource function for business improvement / / T.V. Rao
| HRD audit : evaluating the human resource function for business improvement / / T.V. Rao |
| Autore | Venkateswara Rao T. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina | 658.3/1250954 |
| Soggetto topico |
Employees - Rating of - India
Executives - Rating of - India Organizational effectiveness - Auditing Human capital - India Personnel management - India |
| ISBN |
93-5150-443-3
93-5150-110-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface to the Second Edition; Preface to the First Edition; Acknowledgements; Letter to CEO/CHRO; Section One: Introduction; 1 - Good HR Practices Can Make a Difference; 2 - Elements of Good HRD: Need for Realignment; 3 - HRD Audit: Basic Concepts and Components; Section Two: HRD and HR Audit; 4 - HRD Strategies; 5 - HRD Culture and Values; 6 - HRD Structures; 7 - HRD Systems; 8 - HRD Competencies; Section Three: HRD Audit Methodology and Issues; 9 - HRD Audit Methodology:Interviews; 10 - HRD Audit Methodology: Observation
11 - HRD Audit Instruments: Questionnaires12 - Measuring Business Impact and Establishing the HRD Score Card; 13 - Writing the HRD Audit Report; 14 - Designing and Using HRD Audit for Business Improvement; Section Four: HRD Audit: The Indian Experience; 15 - Case Studies; 16 - Effectiveness of HRD Audit as an OD Intervention; References; Index; About the Author |
| Record Nr. | UNINA-9910820595903321 |
|
Venkateswara Rao T.
|
||
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The power of 360 degree feedback : the India way for leadership effectiveness / / T.V. Rao, Raju Rao
| The power of 360 degree feedback : the India way for leadership effectiveness / / T.V. Rao, Raju Rao |
| Autore | Venkateswara Rao T. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (285 p.) |
| Disciplina | 658.4/092 |
| Collana | Response business books The power of 360 degree feedback |
| Soggetto topico |
Personnel management
Leadership Organizational behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
93-5150-444-1
93-5150-111-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface to the Second Edition; Preface to the First Edition; Introduction; PART 1: Developing Managers into Leaders; 1 - How to Be an Effective Person?; 2 - What Makes Managers Effective?; 3 - What Makes a Good Leader?; 4 - Managerial and Leadership Roles; 5 - Managerial and Leadership Styles; PART 2: Designing and Implementing a 360 Degree Feedback Programme; 6 - 360 Degree Feedback: The Power Tool; 7 - Competence Building through 360 Degree Feedback; 8 - Coaching in 360 Degree Feedback; 9 - Myths and Realities of 360 Degree Feedback
10 - Conditions for Successful 360 Degree FeedbackPART 3: Lessons from Experience and Research; 11 - 360 Degree Feedback: Indian Experience; 12 - Life after 360 Degree Feedback: Lessons for the Future; 13 - Getting ROI on360 Degree Feedback; 14 - Lessons from 100 Impact-making Managers; 15 - Experiences from Other Countries; PART 4 - 360 Degree Feedback Tools for Other Sectors; 16 - 360 Degree Feedback Tools for School Principals; 17 - 360 Degree Feedback Tools for Teachers, Students and Parents; 18 - 360 Degree Feedback Tools for Non-governmental Organizations Appendix: Organizations Using 360 Degree FeedbackReferences and Select Bibliography; Index; About the Authors |
| Record Nr. | UNINA-9910464992503321 |
|
Venkateswara Rao T.
|
||
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
