Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Enterprise support systems : an international perspective / Edited by Mathew J. Manimala, Jay Mitra, Varsha Singh
| Enterprise support systems : an international perspective / Edited by Mathew J. Manimala, Jay Mitra, Varsha Singh |
| Pubbl/distr/stampa | Los Angeles [etc.], : Response |
| Descrizione fisica | XIV, 329 p. ; 25 cm |
| Disciplina | 338.04 |
| Soggetto topico | Imprenditorialità |
| ISBN | 9788178299273 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISANNIO-NAP0960646 |
| Los Angeles [etc.], : Response | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Sannio | ||
| ||
Rural marketing [[electronic resource] ] : targeting the non-urban consumer / / Sanal Kumar Velayudhan
| Rural marketing [[electronic resource] ] : targeting the non-urban consumer / / Sanal Kumar Velayudhan |
| Autore | Velayudhan Sanal Kumar <1955-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Los Angeles ; ; London, : Response, 2007 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina |
658.800954/091734
658.8700954091734 |
| Soggetto topico |
Marketing - India
Consumer behavior - India |
| ISBN |
93-5150-001-2
1-281-96541-3 9786611965419 81-7829-975-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface to the Second Edition; Preface to the First Edition; Rural Marketing; Profile of the Rural Market; Rural Consumer; Researching Rural Markets; Value Offering; Communicating in the Rural Market Landscape; Communication; Operationalising Communication Strategy; Retailer as a Route to the Rural Market; Haats, Melas and Mobile Traders; Access the Rural Consumer; A Competitive Strategy for Rural Markets; Appendix; Bibliography; About the Author |
| Record Nr. | UNINA-9910782445203321 |
Velayudhan Sanal Kumar <1955->
|
||
| Los Angeles ; ; London, : Response, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rural marketing [[electronic resource] ] : targeting the non-urban consumer / / Sanal Kumar Velayudhan
| Rural marketing [[electronic resource] ] : targeting the non-urban consumer / / Sanal Kumar Velayudhan |
| Autore | Velayudhan Sanal Kumar <1955-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Los Angeles ; ; London, : Response, 2007 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina |
658.800954/091734
658.8700954091734 |
| Soggetto topico |
Marketing - India
Consumer behavior - India |
| ISBN |
93-5150-001-2
1-281-96541-3 9786611965419 81-7829-975-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface to the Second Edition; Preface to the First Edition; Rural Marketing; Profile of the Rural Market; Rural Consumer; Researching Rural Markets; Value Offering; Communicating in the Rural Market Landscape; Communication; Operationalising Communication Strategy; Retailer as a Route to the Rural Market; Haats, Melas and Mobile Traders; Access the Rural Consumer; A Competitive Strategy for Rural Markets; Appendix; Bibliography; About the Author |
| Record Nr. | UNINA-9910828931703321 |
|
Velayudhan Sanal Kumar <1955->
|
||
| Los Angeles ; ; London, : Response, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
