Enterprise support systems : an international perspective / Edited by Mathew J. Manimala, Jay Mitra, Varsha Singh |
Pubbl/distr/stampa | Los Angeles [etc.], : Response |
Descrizione fisica | XIV, 329 p. ; 25 cm |
Disciplina | 338.04 |
Soggetto topico | Imprenditorialità |
ISBN | 9788178299273 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNISANNIO-NAP0960646 |
Los Angeles [etc.], : Response | ||
Materiale a stampa | ||
Lo trovi qui: Univ. del Sannio | ||
|
Rural marketing [[electronic resource] ] : targeting the non-urban consumer / / Sanal Kumar Velayudhan |
Autore | Velayudhan Sanal Kumar <1955-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Los Angeles ; ; London, : Response, 2007 |
Descrizione fisica | 1 online resource (251 p.) |
Disciplina |
658.800954/091734
658.8700954091734 |
Soggetto topico |
Marketing - India
Consumer behavior - India |
ISBN |
93-5150-001-2
1-281-96541-3 9786611965419 81-7829-975-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Contents; Preface to the Second Edition; Preface to the First Edition; Rural Marketing; Profile of the Rural Market; Rural Consumer; Researching Rural Markets; Value Offering; Communicating in the Rural Market Landscape; Communication; Operationalising Communication Strategy; Retailer as a Route to the Rural Market; Haats, Melas and Mobile Traders; Access the Rural Consumer; A Competitive Strategy for Rural Markets; Appendix; Bibliography; About the Author |
Record Nr. | UNINA-9910782445203321 |
Velayudhan Sanal Kumar <1955-> | ||
Los Angeles ; ; London, : Response, 2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Rural marketing [[electronic resource] ] : targeting the non-urban consumer / / Sanal Kumar Velayudhan |
Autore | Velayudhan Sanal Kumar <1955-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Los Angeles ; ; London, : Response, 2007 |
Descrizione fisica | 1 online resource (251 p.) |
Disciplina |
658.800954/091734
658.8700954091734 |
Soggetto topico |
Marketing - India
Consumer behavior - India |
ISBN |
93-5150-001-2
1-281-96541-3 9786611965419 81-7829-975-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Contents; Preface to the Second Edition; Preface to the First Edition; Rural Marketing; Profile of the Rural Market; Rural Consumer; Researching Rural Markets; Value Offering; Communicating in the Rural Market Landscape; Communication; Operationalising Communication Strategy; Retailer as a Route to the Rural Market; Haats, Melas and Mobile Traders; Access the Rural Consumer; A Competitive Strategy for Rural Markets; Appendix; Bibliography; About the Author |
Record Nr. | UNINA-9910828931703321 |
Velayudhan Sanal Kumar <1955-> | ||
Los Angeles ; ; London, : Response, 2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|