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Public relations and communication management in Europe [[electronic resource] ] : a nation-by-nation introduction to public relations theory and practice / / edited by Betteke van Ruler, Dejan Verčič
Public relations and communication management in Europe [[electronic resource] ] : a nation-by-nation introduction to public relations theory and practice / / edited by Betteke van Ruler, Dejan Verčič
Pubbl/distr/stampa Berlin ; ; New York, : Mouton de Grouter, c2004
Descrizione fisica 1 online resource (516 p.)
Disciplina 659.2/094
Altri autori (Persone) RulerBetteke van <1948->
VerčičDejan
Collana Mouton Reader
Soggetto topico Public relations
Public relations - Europe
Soggetto genere / forma Electronic books.
ISBN 3-11-017612-2
1-282-19375-9
9786612193750
3-11-019719-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Table of contents -- Chapter 1. Overview of public relations and communication management in Europe -- Chapter 2. Austria -- Chapter 3. Belgium -- Intermezzo. A constructivistic approach to public relations -- Chapter 4. Bosnia-Herzegovina -- Chapter 5. Bulgaria -- Chapter 6. Croatia -- Chapter 7. Estonia -- Chapter 8. Finland -- Intermezzo. The reflective paradigm of public relations -- Chapter 9. France -- Chapter 10. Germany -- Chapter 11. Greece -- Chapter 12. Hungary -- Chapter 13. Ireland -- Intermezzo. The transitional approach to public relations -- Chapter 14. Italy -- Chapter 15. Malta -- Chapter 16. The Netherlands -- Chapter 17. Norway -- Chapter 18. Poland -- Intermezzo. The public sphere as central concept of public relations -- Chapter 19. Portugal -- Chapter 20. Russia -- Chapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia) -- Chapter 22. Slovakia -- Chapter 23. Slovenia -- Intermezzo. Civil society and public relations -- Chapter 24. Spain -- Chapter 25. Sweden -- Chapter 26. Switzerland -- Chapter 27. Turkey -- Intermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations -- Chapter 28. United Kingdom -- Chapter 29. New perspectives of public relations in Europe -- Backmatter
Record Nr. UNINA-9910454167503321
Berlin ; ; New York, : Mouton de Grouter, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Public relations and communication management in Europe [[electronic resource] ] : a nation-by-nation introduction to public relations theory and practice / / edited by Betteke van Ruler, Dejan Verčič
Public relations and communication management in Europe [[electronic resource] ] : a nation-by-nation introduction to public relations theory and practice / / edited by Betteke van Ruler, Dejan Verčič
Pubbl/distr/stampa Berlin ; ; New York, : Mouton de Grouter, c2004
Descrizione fisica 1 online resource (516 p.)
Disciplina 659.2/094
Altri autori (Persone) RulerBetteke van <1948->
VerčičDejan
Collana Mouton Reader
Soggetto topico Public relations
Public relations - Europe
ISBN 3-11-017612-2
1-282-19375-9
9786612193750
3-11-019719-7
Classificazione AP 17420
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Table of contents -- Chapter 1. Overview of public relations and communication management in Europe -- Chapter 2. Austria -- Chapter 3. Belgium -- Intermezzo. A constructivistic approach to public relations -- Chapter 4. Bosnia-Herzegovina -- Chapter 5. Bulgaria -- Chapter 6. Croatia -- Chapter 7. Estonia -- Chapter 8. Finland -- Intermezzo. The reflective paradigm of public relations -- Chapter 9. France -- Chapter 10. Germany -- Chapter 11. Greece -- Chapter 12. Hungary -- Chapter 13. Ireland -- Intermezzo. The transitional approach to public relations -- Chapter 14. Italy -- Chapter 15. Malta -- Chapter 16. The Netherlands -- Chapter 17. Norway -- Chapter 18. Poland -- Intermezzo. The public sphere as central concept of public relations -- Chapter 19. Portugal -- Chapter 20. Russia -- Chapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia) -- Chapter 22. Slovakia -- Chapter 23. Slovenia -- Intermezzo. Civil society and public relations -- Chapter 24. Spain -- Chapter 25. Sweden -- Chapter 26. Switzerland -- Chapter 27. Turkey -- Intermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations -- Chapter 28. United Kingdom -- Chapter 29. New perspectives of public relations in Europe -- Backmatter
Record Nr. UNINA-9910782503003321
Berlin ; ; New York, : Mouton de Grouter, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui