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Auto brand : building successful car brands for the future / / Anders Parment
| Auto brand : building successful car brands for the future / / Anders Parment |
| Autore | Parment Anders <1972-> |
| Pubbl/distr/stampa | London : , : Kogan Page Limited, , 2014 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 629.222068/8 |
| Soggetto topico |
Automobiles - Marketing
Automobile industry and trade |
| ISBN | 0-7494-6930-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; Introduction; 01 The car - fashion item or out of fashion?; How the car lost its advantage - emotional and functional rationales; Changes in societal values and the role of the car; The emergence of branded society; Aestheticization; Aestheticization of marketing channels: an extension of car makers' corporate identity programmes; Generational differences and the paradox of car image; 02 Competition, market structure and global challenges; Herd behaviour: car makers apply similar strategies; Being proactive - a sign of competitive and sustainable strategies
Marketing intelligence and driving marketsTransparency; Business overlap - competition gets tougher; Balancing traditional and emerging countries; 03 Marketing channels; Dealers will be necessary for the foreseeable future; Tensions between car makers, their national sales companies and dealers; Dealer control and channel power balance; Manufacturer-owned or franchised dealers?; Solus, dual or multi-franchising?; Competition from unauthorized actors; Model range expansion and complexity; Push and pull: a key indicator of industry health?; 04 Car buyer behaviour Buyers being less loyal - driving forces and effectsThe shifting power balance between companies and buyers; Car buyer preferences; Country differences; 05 Car cultures; The car as a cultural expression - a global phenomenon; History of car culture; The car and other means of transport; Differences across countries; 06 Automobile brands; Auto brands are very valuable; The foundation of strong brands; Strong and weak auto brands; Weak brands - characteristics and implications; Stuck in the middle - brands with premium aspirations; How to deal with weak auto brands Brands with a broader purpose give brand extension opportunitiesBMW; Mercedes-Benz; The Volkswagen Group; Porsche; General Motors; Volvo; Jaguar and Range Rover; Hyundai and Kia; Ford; Premium aspiration brands - a difficult position; The future of premium brands; Where has Mondeo Man gone? Premium brands going mass market; Beyond premium brands? Emerging values and consumer attitudes; The auto brand portfolio; 07 Sustainable business models; Sustainability - an absolute requirement in the future; Avoid focusing too much on customer satisfaction; Successful marketing communications One-stop shopping - a competitive advantage in transparent markets?Small-scale or large-scale advantages; Successful dealer business models; The car industry: a great place to work?; Translating good ideas into action: a difficult path; 08 The car in the future; Mobility in the future: sustainable and individual mobility; The self-driving car; Alternative fuels; Future purchase criteria - the broader picture; References; Index |
| Record Nr. | UNISA-996339129503316 |
Parment Anders <1972->
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| London : , : Kogan Page Limited, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Business finance for managers [[electronic resource] ] : an essential guide to planning, control and decision making / / Ray Fitzgerald
| Business finance for managers [[electronic resource] ] : an essential guide to planning, control and decision making / / Ray Fitzgerald |
| Autore | Fitzgerald Ray |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | London, : Kogan Page Limited, 2002 |
| Descrizione fisica | 1 online resource (457 p.) |
| Disciplina | 658.15 |
| Soggetto topico |
Business enterprises - Finance
Corporations - Finance |
| ISBN |
1-280-43535-6
9786610435357 1-4175-9386-5 0-7494-4877-6 1-59734-386-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Copyright; Contents; Preface; Acknowledgements; Abbreviations; 1 Introduction; 2 The profit and loss account; 3 The balance sheet; 4 The cash flow statement; 5 Cash forecasting; 6 Ratio analysis; 7 Working capital; 8 Budgeting; 9 Financial control; 10 Total costing; 11 Contribution costing; 12 Capital investment decisions; 13 Financial strategy and shareholder value; 14 Foreign currency transactions and translations; 15 Mergers and acquisitions; 16 Any other business; Appendix; Index; |
| Record Nr. | UNISA-996339139203316 |
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Fitzgerald Ray
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| London, : Kogan Page Limited, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Doing Business with Russia
| Doing Business with Russia |
| Autore | Terterov Marat |
| Pubbl/distr/stampa | [Place of publication not identified], : Kogan Page Limited, 2003 |
| Disciplina | 330.947 |
| Altri autori (Persone) | TerterovMarat |
| Soggetto topico |
Commerce
Business & Economics Local Commerce |
| ISBN | 1-4175-4564-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910279582703321 |
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Terterov Marat
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| [Place of publication not identified], : Kogan Page Limited, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Instant creativity [[electronic resource] ] : simple techniques to ignite innovation & problem solving / / Brian Clegg and Paul Birch
| Instant creativity [[electronic resource] ] : simple techniques to ignite innovation & problem solving / / Brian Clegg and Paul Birch |
| Autore | Clegg Brian |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page Limited, 2007 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.3
658.314 |
| Altri autori (Persone) | BirchPaul <1956-> |
| Soggetto topico |
Creative ability in business
Problem solving Brainstorming Creative thinking |
| ISBN | 0-7494-5126-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; 1 Why creativity?; 2 Creativity primer; 3 The techniques; 4 Techniques 1; 5 Techniques 2; 6 Other sources; Appendix 1 The Selector; Appendix 2 Lists for techniques |
| Record Nr. | UNISA-996339135503316 |
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Clegg Brian
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| London ; ; Philadelphia, : Kogan Page Limited, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Instant creativity [[electronic resource] ] : simple techniques to ignite innovation & problem solving / / Brian Clegg and Paul Birch
| Instant creativity [[electronic resource] ] : simple techniques to ignite innovation & problem solving / / Brian Clegg and Paul Birch |
| Autore | Clegg Brian |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page Limited, 2007 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.3
658.314 |
| Altri autori (Persone) | BirchPaul <1956-> |
| Soggetto topico |
Creative ability in business
Problem solving Brainstorming Creative thinking |
| ISBN | 0-7494-5126-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; 1 Why creativity?; 2 Creativity primer; 3 The techniques; 4 Techniques 1; 5 Techniques 2; 6 Other sources; Appendix 1 The Selector; Appendix 2 Lists for techniques |
| Record Nr. | UNINA-9910145292103321 |
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Clegg Brian
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| London ; ; Philadelphia, : Kogan Page Limited, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Mind the gap [[electronic resource] ] : creating your successful business strategy / / Susannah Schofield
| Mind the gap [[electronic resource] ] : creating your successful business strategy / / Susannah Schofield |
| Autore | Schofield Susannah |
| Pubbl/distr/stampa | London, : Kogan Page Limited, 2013 |
| Descrizione fisica | 1 online resource (240 p.) |
| Disciplina | 658.4/012 |
| Soggetto topico |
Strategic planning
Business planning |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-7494-6879-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Endorsements; Acknowledgements; 01 Setting the scene; The future state; The Dice Matrix Model: don't leave success to chance; Do things differ in today's business world?; Business and the savvy consumer: what customers really want; 02 Lies, more lies and statistics!; 03 Quotes from the famous, infamous and wise; 04 Killer questions: Their thoughts, your business; Whose business is it!?; The world we live in; The generation gap; Their secret views: your successful business; 05 The world tomorrow: Embrace the future; Marketing in today's world; Making money from technology
The mobile phone market: the future and your business06 The world's gone crazy: A sign of the times!; 07 The 100 Matrix: What people really think; The questions; The answers; The results; 08 The Dice Matrix Model: Time to succeed; How DMM works; Stage 1: tactical questions for customers and employees (first outputs); Stage 2: strategic alignment of tactical results (second outputs); Stage 3: gap analysis (third outputs); One stage further: the 3D dimension; 09 This way to success...; Index |
| Record Nr. | UNINA-9910462902203321 |
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Schofield Susannah
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| London, : Kogan Page Limited, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Mind the gap [[electronic resource] ] : creating your successful business strategy / / Susannah Schofield
| Mind the gap [[electronic resource] ] : creating your successful business strategy / / Susannah Schofield |
| Autore | Schofield Susannah |
| Pubbl/distr/stampa | London, : Kogan Page Limited, 2013 |
| Descrizione fisica | 1 online resource (240 p.) |
| Disciplina | 658.4/012 |
| Soggetto topico |
Strategic planning
Business planning |
| ISBN | 0-7494-6879-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Endorsements; Acknowledgements; 01 Setting the scene; The future state; The Dice Matrix Model: don't leave success to chance; Do things differ in today's business world?; Business and the savvy consumer: what customers really want; 02 Lies, more lies and statistics!; 03 Quotes from the famous, infamous and wise; 04 Killer questions: Their thoughts, your business; Whose business is it!?; The world we live in; The generation gap; Their secret views: your successful business; 05 The world tomorrow: Embrace the future; Marketing in today's world; Making money from technology
The mobile phone market: the future and your business06 The world's gone crazy: A sign of the times!; 07 The 100 Matrix: What people really think; The questions; The answers; The results; 08 The Dice Matrix Model: Time to succeed; How DMM works; Stage 1: tactical questions for customers and employees (first outputs); Stage 2: strategic alignment of tactical results (second outputs); Stage 3: gap analysis (third outputs); One stage further: the 3D dimension; 09 This way to success...; Index |
| Record Nr. | UNINA-9910786120603321 |
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Schofield Susannah
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| London, : Kogan Page Limited, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Orbit-shifting innovation : the dynamics of ideas that create history / / Devika Devaiah & Rajiv Narang
| Orbit-shifting innovation : the dynamics of ideas that create history / / Devika Devaiah & Rajiv Narang |
| Autore | Devaiah Devika |
| Pubbl/distr/stampa | London : , : Kogan Page Limited, , 2014 |
| Descrizione fisica | 1 online resource (312 p.) |
| Disciplina | 658.4/063 |
| Altri autori (Persone) | NarangRajiv |
| Soggetto topico |
Technological innovations - Management
Diffusion of innovations - Management Organizational change |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-7494-6876-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Orbit shifts that created history -- part II. Seeding orbit-shifting innovation -- part III. Combating dilution in execution -- part IV. Leading orbit-shifting innovation. |
| Record Nr. | UNINA-9910464373703321 |
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Devaiah Devika
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| London : , : Kogan Page Limited, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Orbit-shifting innovation : the dynamics of ideas that create history / / Devika Devaiah & Rajiv Narang
| Orbit-shifting innovation : the dynamics of ideas that create history / / Devika Devaiah & Rajiv Narang |
| Autore | Devaiah Devika |
| Pubbl/distr/stampa | London : , : Kogan Page Limited, , 2014 |
| Descrizione fisica | 1 online resource (312 p.) |
| Disciplina | 658.4/063 |
| Altri autori (Persone) | NarangRajiv |
| Soggetto topico |
Technological innovations - Management
Diffusion of innovations - Management Organizational change |
| ISBN | 0-7494-6876-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Orbit shifts that created history -- part II. Seeding orbit-shifting innovation -- part III. Combating dilution in execution -- part IV. Leading orbit-shifting innovation. |
| Record Nr. | UNINA-9910789166003321 |
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Devaiah Devika
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| London : , : Kogan Page Limited, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Orbit-shifting innovation : the dynamics of ideas that create history / / Devika Devaiah & Rajiv Narang
| Orbit-shifting innovation : the dynamics of ideas that create history / / Devika Devaiah & Rajiv Narang |
| Autore | Devaiah Devika |
| Pubbl/distr/stampa | London : , : Kogan Page Limited, , 2014 |
| Descrizione fisica | 1 online resource (312 p.) |
| Disciplina | 658.4/063 |
| Altri autori (Persone) | NarangRajiv |
| Soggetto topico |
Technological innovations - Management
Diffusion of innovations - Management Organizational change |
| ISBN | 0-7494-6876-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Orbit shifts that created history -- part II. Seeding orbit-shifting innovation -- part III. Combating dilution in execution -- part IV. Leading orbit-shifting innovation. |
| Record Nr. | UNINA-9910808643703321 |
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Devaiah Devika
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| London : , : Kogan Page Limited, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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