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Business Marketing Face to Face [[electronic resource]]
| Business Marketing Face to Face [[electronic resource]] |
| Autore | Fill Chris |
| Pubbl/distr/stampa | Oxford, : Goodfellow Publishers Ltd, 2011 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | McKeeScot |
| Soggetto topico |
Industrial marketing
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-32141-6
1-906884-69-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life - Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life - The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle
Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life - Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units - Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing A Slice of Life - The Devil You KnowBusiness Relationships - Background; Relationship Marketing - Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of Life - A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life - User Journeys; Function and Purpose of Marketing Channels Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life - The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life - Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life - Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications 10The Business Marketing Communications Mix |
| Record Nr. | UNINA-9910453096503321 |
Fill Chris
|
||
| Oxford, : Goodfellow Publishers Ltd, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Marketing Face to Face [[electronic resource]]
| Business Marketing Face to Face [[electronic resource]] |
| Autore | Fill Chris |
| Pubbl/distr/stampa | Oxford, : Goodfellow Publishers Ltd, 2011 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | McKeeScot |
| Soggetto topico |
Industrial marketing
Marketing |
| ISBN |
1-283-32141-6
1-906884-69-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life - Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life - The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle
Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life - Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units - Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing A Slice of Life - The Devil You KnowBusiness Relationships - Background; Relationship Marketing - Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of Life - A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life - User Journeys; Function and Purpose of Marketing Channels Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life - The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life - Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life - Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications 10The Business Marketing Communications Mix |
| Record Nr. | UNINA-9910779311703321 |
|
Fill Chris
|
||
| Oxford, : Goodfellow Publishers Ltd, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Marketing Face to Face [[electronic resource]]
| Business Marketing Face to Face [[electronic resource]] |
| Autore | Fill Chris |
| Pubbl/distr/stampa | Oxford, : Goodfellow Publishers Ltd, 2011 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | McKeeScot |
| Soggetto topico |
Industrial marketing
Marketing |
| ISBN |
1-283-32141-6
1-906884-69-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life - Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life - The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle
Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life - Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units - Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing A Slice of Life - The Devil You KnowBusiness Relationships - Background; Relationship Marketing - Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of Life - A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life - User Journeys; Function and Purpose of Marketing Channels Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life - The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life - Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life - Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications 10The Business Marketing Communications Mix |
| Record Nr. | UNINA-9910811801403321 |
|
Fill Chris
|
||
| Oxford, : Goodfellow Publishers Ltd, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cultural Programmes for Sporting Mega Events [[electronic resource]]
| Cultural Programmes for Sporting Mega Events [[electronic resource]] |
| Autore | Stevenson Nancy |
| Pubbl/distr/stampa | Goodfellow Publishers Ltd, 2013 |
| Descrizione fisica | 1 online resource (19 p.) |
| Disciplina |
796.06
796.06/91 796.0691 |
| Altri autori (Persone) |
FyallAlan
GarrodBrian |
| Collana | Contemporary Cases Online |
| Soggetto topico |
Sports -- Economic aspects -- Cross-cultural studies
Sports and globalization -- Cross-cultural studies |
| ISBN | 1-908999-79-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910792290603321 |
|
Stevenson Nancy
|
||
| Goodfellow Publishers Ltd, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cultural Programmes for Sporting Mega Events [[electronic resource]]
| Cultural Programmes for Sporting Mega Events [[electronic resource]] |
| Autore | Stevenson Nancy |
| Pubbl/distr/stampa | Goodfellow Publishers Ltd, 2013 |
| Descrizione fisica | 1 online resource (19 p.) |
| Disciplina |
796.06
796.06/91 796.0691 |
| Altri autori (Persone) |
FyallAlan
GarrodBrian |
| Collana | Contemporary Cases Online |
| Soggetto topico |
Sports -- Economic aspects -- Cross-cultural studies
Sports and globalization -- Cross-cultural studies |
| ISBN | 1-908999-79-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910820787403321 |
|
Stevenson Nancy
|
||
| Goodfellow Publishers Ltd, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Economics of International Sports Events [[electronic resource]]
| Economics of International Sports Events [[electronic resource]] |
| Autore | LI ShiNa |
| Pubbl/distr/stampa | Goodfellow Publishers Ltd, 2013 |
| Descrizione fisica | 1 online resource (28 p.) |
| Disciplina |
796.06
796.06/91 |
| Altri autori (Persone) |
FyallAlan
GarrodBrian |
| Collana | Contemporary Cases Online |
| Soggetto topico |
Sports -- Economic aspects -- Cross-cultural studies
Sports administration -- Cross-cultural studies Sports and globalization -- Cross-cultural studies |
| ISBN | 1-908999-77-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910792290503321 |
|
LI ShiNa
|
||
| Goodfellow Publishers Ltd, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Economics of International Sports Events [[electronic resource]]
| Economics of International Sports Events [[electronic resource]] |
| Autore | LI ShiNa |
| Pubbl/distr/stampa | Goodfellow Publishers Ltd, 2013 |
| Descrizione fisica | 1 online resource (28 p.) |
| Disciplina |
796.06
796.06/91 |
| Altri autori (Persone) |
FyallAlan
GarrodBrian |
| Collana | Contemporary Cases Online |
| Soggetto topico |
Sports -- Economic aspects -- Cross-cultural studies
Sports administration -- Cross-cultural studies Sports and globalization -- Cross-cultural studies |
| ISBN | 1-908999-77-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910819330503321 |
|
LI ShiNa
|
||
| Goodfellow Publishers Ltd, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Food & drink : the cultural context / / edited by Donald Sloan
| Food & drink : the cultural context / / edited by Donald Sloan |
| Pubbl/distr/stampa | Oxford : , : Goodfellow Publishers Ltd, , 2013 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 306.4 |
| Altri autori (Persone) | SloanDonald |
| Collana | Oxford Gastronomica series |
| Soggetto topico |
Food habits - Social aspects
Drinking customs - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-908999-05-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910453684703321 |
| Oxford : , : Goodfellow Publishers Ltd, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Heritage as a Development Resource in China [[electronic resource] ] : A Case Study in Heritage Preservation and Human Rights
| Heritage as a Development Resource in China [[electronic resource] ] : A Case Study in Heritage Preservation and Human Rights |
| Autore | Shepherd Robert |
| Pubbl/distr/stampa | Goodfellow Publishers Ltd, 2013 |
| Descrizione fisica | 1 online resource (22 p.) |
| Disciplina | 363.69 |
| Altri autori (Persone) |
FyallAlan
GarrodBrian |
| Collana | Contemporary Cases Online |
| Soggetto topico |
Historic preservation
Human rights Preservation |
| ISBN | 1-908999-70-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Heritage as a Development Resource in China |
| Record Nr. | UNINA-9910792290403321 |
|
Shepherd Robert
|
||
| Goodfellow Publishers Ltd, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Heritage as a Development Resource in China [[electronic resource] ] : A Case Study in Heritage Preservation and Human Rights
| Heritage as a Development Resource in China [[electronic resource] ] : A Case Study in Heritage Preservation and Human Rights |
| Autore | Shepherd Robert |
| Pubbl/distr/stampa | Goodfellow Publishers Ltd, 2013 |
| Descrizione fisica | 1 online resource (22 p.) |
| Disciplina | 363.69 |
| Altri autori (Persone) |
FyallAlan
GarrodBrian |
| Collana | Contemporary Cases Online |
| Soggetto topico |
Historic preservation
Human rights Preservation |
| ISBN | 1-908999-70-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Heritage as a Development Resource in China |
| Record Nr. | UNINA-9910807670103321 |
|
Shepherd Robert
|
||
| Goodfellow Publishers Ltd, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
