Info
Building tourism knowledge through quantitative analysis [[electronic resource] ] : the legacy of Josef Mazanec / / guest editors, Andreas H. Zins and Sara Dolnicar
| Building tourism knowledge through quantitative analysis [[electronic resource] ] : the legacy of Josef Mazanec / / guest editors, Andreas H. Zins and Sara Dolnicar |
| Pubbl/distr/stampa | [Bradford], : Emerald Insights, 2012 |
| Descrizione fisica | 1 online resource (123 p.) |
| Disciplina | 338.4791072 |
| Altri autori (Persone) |
ZinsAndreas H
DolnicarSara |
| Collana | International journal of culture, tourism and hospitality research |
| Soggetto topico |
Tourism - Research - Methodology
Hospitality industry - Marketing Tourism - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78190-364-6
1-283-99112-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Table of contents; Guest editorial; Informing destination recommender systems design and evaluation through quantitative research; One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs; Measuring the resemblance between pictorial and verbal city image spaces; Non-response bias in internet-based advertising conversion studies; Extensions on the conceptualization of customer perceived value: insights from the airline industry; Forecasting tourism demand by fuzzy time series models
Mapping segments accessing user-generated content and website applications in a joint spaceBook review |
| Record Nr. | UNINA-9910453060903321 |
| [Bradford], : Emerald Insights, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Building tourism knowledge through quantitative analysis [[electronic resource] ] : the legacy of Josef Mazanec / / guest editors, Andreas H. Zins and Sara Dolnicar
| Building tourism knowledge through quantitative analysis [[electronic resource] ] : the legacy of Josef Mazanec / / guest editors, Andreas H. Zins and Sara Dolnicar |
| Pubbl/distr/stampa | [Bradford], : Emerald Insights, 2012 |
| Descrizione fisica | 1 online resource (123 p.) |
| Disciplina | 338.4791072 |
| Altri autori (Persone) |
ZinsAndreas H
DolnicarSara |
| Collana | International journal of culture, tourism and hospitality research |
| Soggetto topico |
Tourism - Research - Methodology
Hospitality industry - Marketing Tourism - Marketing |
| ISBN |
1-78190-364-6
1-283-99112-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Table of contents; Guest editorial; Informing destination recommender systems design and evaluation through quantitative research; One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs; Measuring the resemblance between pictorial and verbal city image spaces; Non-response bias in internet-based advertising conversion studies; Extensions on the conceptualization of customer perceived value: insights from the airline industry; Forecasting tourism demand by fuzzy time series models
Mapping segments accessing user-generated content and website applications in a joint spaceBook review |
| Record Nr. | UNINA-9910779589203321 |
| [Bradford], : Emerald Insights, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
