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Wizard! [[electronic resource] ] : Harry Potter's brand magic
| Wizard! [[electronic resource] ] : Harry Potter's brand magic |
| Autore | Brown Stephen |
| Pubbl/distr/stampa | London, : Cyan Books, 2005 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
338.761823
658.827 |
| Soggetto topico |
Book industries and trade
Booksellers and bookselling Brand name products Character merchandising Internet marketing Potter, Harry (Fictitious character) Marketing & Sales Commerce Business & Economics |
| ISBN |
0-462-09359-X
1-4356-0028-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Preface; 1 The Introductory Story; 2 The Stories Story; 3 The Author Story; 4 The Books Story; 5 The Cinema Story; 6 The Secrets Story; 7 The Spin-offs Story; 8 The Critics Story; 9 The Consumers Story; 10 The Brands Story; 11 The Concluding Story; The Endnotes Story |
| Record Nr. | UNISA-996207964603316 |
Brown Stephen
|
||
| London, : Cyan Books, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Wizard! : Harry Potter's brand magic
| Wizard! : Harry Potter's brand magic |
| Autore | Brown Stephen |
| Pubbl/distr/stampa | London, : Cyan Books, 2005 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
338.761823
658.827 |
| Soggetto topico |
Book industries and trade
Booksellers and bookselling Brand name products Character merchandising Internet marketing Potter, Harry (Fictitious character) Marketing & Sales Commerce Business & Economics |
| ISBN |
9780462093598
046209359X 9781435600287 1435600282 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Preface; 1 The Introductory Story; 2 The Stories Story; 3 The Author Story; 4 The Books Story; 5 The Cinema Story; 6 The Secrets Story; 7 The Spin-offs Story; 8 The Critics Story; 9 The Consumers Story; 10 The Brands Story; 11 The Concluding Story; The Endnotes Story |
| Record Nr. | UNINA-9910679447103321 |
|
Brown Stephen
|
||
| London, : Cyan Books, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
