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Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan

[Frederiksberg, Denmark] : , : Copenhagen Business School Press

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Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan

[Frederiksberg, Denmark] : , : Copenhagen Business School Press

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Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan

[Frederiksberg, Denmark], : Copenhagen Business School Press

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Against the grain [[electronic resource] ] : advances in postcolonial organization studies / / Anshuman Prasad (editor)

[Copenhagen], : Copenhagen Business School Press

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Against the grain [[electronic resource] ] : advances in postcolonial organization studies / / Anshuman Prasad (editor)

[Copenhagen], : Copenhagen Business School Press

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Against the grain : advances in postcolonial organization studies / / Anshuman Prasad (editor)

[Copenhagen], : Copenhagen Business School Press

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The anatomy of change [[electronic resource] ] : a neo-institutionalist perspective / / editors, Steen Scheuer, John Damm Scheuer

[Copenhagen], : Copenhagen Business School Press

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The anatomy of change [[electronic resource] ] : a neo-institutionalist perspective / / editors, Steen Scheuer, John Damm Scheuer

[Copenhagen], : Copenhagen Business School Press

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The anatomy of change : a neo-institutionalist perspective / / editors, Steen Scheuer, John Damm Scheuer

[Copenhagen], : Copenhagen Business School Press

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Branding and advertising [[electronic resource] /] / edited by Flemming Hansen & Lars Bech Christensen

[Copenhagen], : Copenhagen Business School Press

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Edizione	[First edition.]
Pubbl/distr/stampa	[Frederiksberg, Denmark] : , : Copenhagen Business School Press
Descrizione fisica	1 online resource (315 pages)
Disciplina	659.10951
Soggetto topico	Advertising - Social aspects - China Advertising - China
ISBN	9788763009995 87-630-9995-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910463312303321

Edizione	[First edition.]
Pubbl/distr/stampa	[Frederiksberg, Denmark] : , : Copenhagen Business School Press
Descrizione fisica	1 online resource (315 pages)
Disciplina	659.10951
Soggetto topico	Advertising - Social aspects - China Advertising - China
ISBN	9788763009995 87-630-9995-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910786388803321

Edizione	[1st ed.]
Pubbl/distr/stampa	[Frederiksberg, Denmark], : Copenhagen Business School Press
Descrizione fisica	1 online resource (315 pages)
Disciplina	659.10951
Altri autori (Persone)	ChanKara K. W ChengHong
Soggetto topico	Advertising - Social aspects - China Advertising - China
ISBN	9788763009995 87-630-9995-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Front Matter -- Front Cover -- Title Page -- Copyright Page -- Contents -- Preface -- References -- Chapter 1. Advertising and Chinese Society: An Overview -- A Brief Profile of China -- History -- History -- People -- Government -- Economy -- A Brief Profile of Advertising in China -- Yesterday and Today -- Yesterday and Today -- Advertising Media -- Advertising Industry Structure -- Advertising Control -- Chinese Consumers and Consumer Markets -- Changes in Consumer Behavior -- Changes in Consumer Behavior -- Increasing Brand Choices -- Changes in Cultural Values -- Conclusion -- References -- Chapter 2. Advertising and Rising Consumerism in China -- Greater China -- Rising Economic Development -- Rise of the Middle Class -- Rising Youth Market -- Rising Nationalism: Local vs. Global -- Share of Mind -- Culture is Everything: Localization of Campaigns -- Rising Consumer Awareness -- Understanding Local Culture Is Key to Success in China -- The Rise of Women as Big Spenders -- Advertising Agencies in China -- Mainland Chinese Shoppers Help with Hong Kong Economy -- Conclusion -- References -- Chapter 3. Chinese Consumers' Attitudes Toward Advertising -- Introduction -- Consumer Attitudes and Advertising -- Attitudes Toward Advertising in General -- Chinese Consumers' Attitudes Toward Advertising -- General Information of Advertising Exposure in China -- Chinese Young Consumers' Attitudes Toward Advertising -- Conclusions -- References -- (7 -- Acknowledgment -- Chapter 4. Cultural Values Reflected in Chinese Advertisements: A Critical Analysis -- The Case of China -- Culture -- Values -- Cultural Values -- Chinese Culture and Values -- Modernity -- Cultural Values in Chinese Advertising -- Summary and Conclusions -- References -- Chapter 5. Consumer Reactions to Global and Local Advertising Appeals in China -- Theoretical Considerations. Advertising with Global vs. Local Appeals -- Data Collection and Analysis -- Global Appeals Are fiReadfl as Signsor Beauty, Status, and Cosmopolitanism -- Local Appeals Are fiReadfl as oking Chinese Cultural Values or Nationalistic feelings -- Discussion and Conclusion -- Interpretations and Implications -- References -- Appendix: Research Method -- Advertisements -- Advertisements -- Informants -- Procedures -- Analysis -- Chapter 6. Advertising Law and Regulation in China -- Introduction -- The Ideological front of Chinese Advertising Regulation -- The Administrative front of Chinese Advertising Regulation -- The Legislative front of Chinese Advertising Regulation -- Regulation on Advertising for Medical Products and Services -- Regulation on Tobacco Advertising -- Regulation on Alcohol Advertising -- Regulation on Advertising for food -- Regulation on Advertising for Cosmetics -- Regulation on Advertising for Real Estate -- Regulation on Advertising Media -- Regulation on Children's Advertising -- Conclusion -- References -- Acknowledgement -- Chapter 7. Confucianism, Trustworthiness, and Sex Appeal in Chinese Advertisements -- Introduction -- Sex Appeal and Advertising -- Spokesperson's Trustworthiness -- Sex, Confucianism, and Sex Appeal in Chinese Advertisements -- Methodology -- Data Collection -- Analyses and findings -- Discussion and Conclusion -- References -- Chapter 8. Consumers' Response to Offensive Advertising in China -- Introduction -- Defining Offensive Advertising -- Chinese Culture and Social Relationships -- A Model on Social Relationships and Offensive Advertising -- Value Orientations -- Perceptions -- Negative Perceptions -- Value Orientations and Perceptions -- Perceptions, Discuss Intention, and Purchase Intention -- Conclusion -- References -- Chapter 9. Symbolic Meanings of Advertisements in China -- Introduction. Undressing the Symbolic Meanings in an Ad -- Analyzing Social Relationships in Advertisements -- The Surface Message of the Ad -- The Advertiser's Intended Meaning -- The Symbolic Meaning of the Ad -- The Surface Message of the Ad -- The Advertiser's Intended Meaning -- The Social Meanings of the Ad -- Conclusion -- References -- Chapter 10. Public Service Advertising in China: A Semiotic Analysis -- Public Service Advertising and Social Marketing -- Public Service Advertising in China -- Chinese PSA's Characteristics -- PSA's functions in China -- Case Studies: A Semiotic Analysis of Chinese PSAs -- The foreign Nail vs. Chinese-Made Rocket PSA -- The foreign Nail vs. Chinese-Made Rocket PSA -- The School Desk PSA -- Conclusion -- References -- Chapter 11. Model Images and Gender Representations in Chinese Advertisements -- Introduction -- Gender Images in International Advertising: Related Studies -- Gender Images in Ads in Shishang Cosmopolitan and Shishang -- Cosmopolitan and Shishang Esquire -- Model Images in Shishang Cosmopolitan vs. U.S. Cosmopolitan and Shishang Esquire vs. U.S. Esquire -- Model Images in Shishang Cosmopolitan vs. Shishang Esquire -- Discussion and Conclusion -- References -- Chapter 12. New Media Advertising and Its Social Impact in China -- Introduction -- Purpose of Study -- Literature Review, Research Questions and Hypotheses -- Method -- Findings -- Conclusions and Discussion -- References -- Chapter 13. Advertising and Children in China -- Introduction -- Cognitive Development and Children's Understanding of Television Advertising -- A Study That Measures Chinese Children's Understanding of Television Advertising -- Children's Attention to Television Commercials -- Children's Liking of Television Commercials -- Children's Liking of Different Types of Commercials. Children's Response Toward Their favorite Commercials and Most Disliked Commercials -- Children's Perceived Truthfulness of Television Commercials -- Children's Perception of Advertised and Non-advertised Brands -- Conclusion -- Acknowledgement -- References -- Chapter 14. Advertising and Adolescents in China -- Introduction -- Developmental Changes of Adolescents -- Chinese Culture and Adolescents -- Television Programming in China -- A Study of Youth Materialism in Urban China -- Materialism by Age Group -- Insecurity and Communication -- Exposure to Materialistic Models and Values -- Testing the Model -- Acknowledgements -- References -- Appendix -- Notes on Contributors -- Subject Index.
Record Nr.	UNINA-9910823079003321

Pubbl/distr/stampa	[Copenhagen], : Copenhagen Business School Press
Descrizione fisica	1 online resource (321 p.)
Altri autori (Persone)	PrasadAnshuman
Collana	Advances in organization studies
Soggetto topico	Postcolonialism Multiculturalism Indigenous peoples - Politics and government Organization Organizational sociology
Soggetto genere / forma	Electronic books.
ISBN	87-630-9940-3
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	""Forside""; ""Titel""; ""Kolofon""; ""Advances in Organization Studies""; ""Dedikation""; ""Table of Contents""; ""Acknowledgments""; ""Notes on the Contributors""; ""Chapter 1: Working Against the Grain: Beyond Eurocentrism in Organization Studies""; ""Chapter 2: Packaging Paradise: Organizing Representations of Hawaii""; ""Chapter 3: Unveiling Europeâ€?s Civilized Face: Gender Relations, New Immigrants and the Discourse of the Veil in the Scandinavian Workplace"" ""Chapter 4: Swachh Narayani, The Goddess of Good Governance: The â€?Creationâ€? of a Goddess as an Organizational Intervention""""Chapter 5: Indigenous Governance: The Harvard Project, Australian Aboriginal Organizations and Cultural Subsidiarity""; ""Chapter 6: Inscribing the Body: The Construction of Educational Practices for the Female Other""; ""Chapter 7: Treats and Threats: Global Cultures in Indiaâ€?s Call Centers""; ""Chapter 8: Constructing the â€?Neocolonialâ€? Manager: Orientalizing Latin America in the Textbooks"" ""Chapter 9: Beyond Modernist Thinking: Unmasking the Myth of Collective Organization in the Development Debate""""Chapter 10: A Postcolonial Perspective on Organizational Governance in New Zealand: Reconciling MÄ?ori and PÄ?kehÄ? Forms""; ""Chapter 11: The New War on African â€œCorruptionâ€?: Just Another Neo-Colonial Adventure?""; ""Chapter 12: Whose Capacity Needs Building?""; ""Chapter 13: A Postcolonial Reading of Hofstedeâ€?s Cultureâ€?s Consequences""; ""Chapter 14: Seeds and Food or Bits and Bytes? Arguing for a New Approach to Development in India""; ""References""
Record Nr.	UNINA-9910463459603321

Pubbl/distr/stampa	[Copenhagen], : Copenhagen Business School Press
Descrizione fisica	1 online resource (321 p.)
Altri autori (Persone)	PrasadAnshuman
Collana	Advances in organization studies
Soggetto topico	Postcolonialism Multiculturalism Indigenous peoples - Politics and government Organization Organizational sociology
ISBN	87-630-9940-3
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	""Forside""; ""Titel""; ""Kolofon""; ""Advances in Organization Studies""; ""Dedikation""; ""Table of Contents""; ""Acknowledgments""; ""Notes on the Contributors""; ""Chapter 1: Working Against the Grain: Beyond Eurocentrism in Organization Studies""; ""Chapter 2: Packaging Paradise: Organizing Representations of Hawaii""; ""Chapter 3: Unveiling Europeâ€?s Civilized Face: Gender Relations, New Immigrants and the Discourse of the Veil in the Scandinavian Workplace"" ""Chapter 4: Swachh Narayani, The Goddess of Good Governance: The â€?Creationâ€? of a Goddess as an Organizational Intervention""""Chapter 5: Indigenous Governance: The Harvard Project, Australian Aboriginal Organizations and Cultural Subsidiarity""; ""Chapter 6: Inscribing the Body: The Construction of Educational Practices for the Female Other""; ""Chapter 7: Treats and Threats: Global Cultures in Indiaâ€?s Call Centers""; ""Chapter 8: Constructing the â€?Neocolonialâ€? Manager: Orientalizing Latin America in the Textbooks"" ""Chapter 9: Beyond Modernist Thinking: Unmasking the Myth of Collective Organization in the Development Debate""""Chapter 10: A Postcolonial Perspective on Organizational Governance in New Zealand: Reconciling MÄ?ori and PÄ?kehÄ? Forms""; ""Chapter 11: The New War on African â€œCorruptionâ€?: Just Another Neo-Colonial Adventure?""; ""Chapter 12: Whose Capacity Needs Building?""; ""Chapter 13: A Postcolonial Reading of Hofstedeâ€?s Cultureâ€?s Consequences""; ""Chapter 14: Seeds and Food or Bits and Bytes? Arguing for a New Approach to Development in India""; ""References""
Record Nr.	UNINA-9910786467003321

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Edizione	[1st ed.]
Pubbl/distr/stampa	[Copenhagen], : Copenhagen Business School Press
Descrizione fisica	320 p. : ill
Altri autori (Persone)	ScheuerSteen ScheuerJohn Damm
Soggetto topico	Organizational change Industrial management
ISBN	87-630-9951-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	The Anatomy of Change -- Notes on Contributors -- Preface -- Chapter 1 -- Convergence and Divergence in Organizational Fields -- Explaining Divergence and Heterogeneity -- Contributions Related to this Theme -- The Role of Ideas in Institutional Change -- Contributions Related to this Theme -- The Role of Materiality in the Institutionalization of Routines -- Routines and institutions -- Contributions Related to this Theme -- Institutionalism Compared to other Metaphors of Change -- Contributions Related to this Theme -- Theoretical Questions Related to Institutional Change -- References -- Section I CHANGING ORGANIZATIONS -- Chapter 2 -- Introduction -- Interpreting Means and Goals in the Library -- The Critical Incident Technique -- Four Modes of Innovation and their Emphasis on Means and Goals -- Entrepreneurial Innovation -- Institutional Innovation -- Open Innovation -- Strategic Reflexive Innovation -- The Case: Danish Public Libraries -- The Library Watch: A New Entry-Point to Avoid User Exit -- Conclusions -- References -- Chapter 3 -- Discourse of Change as Values-Driven Management -- Institutional Theory and Values-Driven Management of Change -- Institutionalization of Values and Organizational Legitimacy -- Conclusion -- References -- Chapter 4 -- Section One: Introduction -- Sector-Specific Success Criteria -- Systemic Success Criteria -- Section Two: The Criteria and their Fulfillment -- Section Three: The Context -- Section Four: Reforms, Fulfillment of Success Criteria at a Higher level, and More Control -- Section Five: The Long-Term Development of Success Criteria -- Section Six: The Direct External Cross-Sector Success Criteria and their Fulfillment -- Section Seven: Conclusion -- Appendix A: Relevant Questions from The Questionnaire -- Appendix B: The Survey -- References -- Chapter 5 -- Introduction. Translation as an Approach to Institutional Change -- Translation is Introduced in Scandinavian Neoinstitutionalism -- Scandinavian Institutionalists: Translating Translation -- Analytical Perspective -- Translation as Association in the Encounter of Idea and Practice -- Breaking Down the Change Process Into Episodes -- Analyzing the Content and Development During Episodes -- The Model of Association Compared to Other Models -- Analysis -- Introduction to the Two Cases -- Analysis of First Case -- Translation of Clinical Pathways in the Clinic for Orthopaedic Surgery -- First Episode: August-September 1996 -- Second Episode: September-October 1996 -- Third Episode: October 1996-February 1997 -- Analysis of Second Case -- Translation of Clinical Pathways in the Psychiatric Ward -- First Episode: April 1997-January 1998 -- Second Episode: January-September 1998 -- Third Episode: October 1998-December 2000 -- Comparison of Cases -- Discussion -- How May Processes of Organizational Change be Studied and Explained as a Translation Process, where an Idea Encounters Practice? -- When Applying the Model of Association, How Can Processes of Convergence and Divergence in Organizations be Explained? -- Conclusion -- References -- Chapter 6 -- Introduction -- Research Communities in Focus -- Analytical Strategy -- Assumptions About the Social Sciences -- Steps in the Analysis -- Analysis of the Three Approaches -- Cochrane: An Evidence-Based Approach to Change -- From Best Evidence to Best Practice -- Recent developments -- Analysis -- Implementation: Top-Down, Bottom-Up, and Combined Perspectives on Change -- Implementation as Part of the Policy Process -- Roots of Implementation Studies -- Top-Down Implementation -- Bottom-Up Implementation -- Combined Perspectives -- Recent Developments -- Analysis -- Change as Translation. Translation in Actor-Network Theory -- Models of Translation in New Institutional Theory -- Translation as Ideas that Travel -- Translation as Editing and Imitation -- Translation as Diffusion of Recipes -- Translation as Organizing of Action-Nets -- Translation as Communication -- Translation as Association -- Recent Developments -- Analysis -- Comparative Analysis -- Conclusion -- References -- Chapter 7 -- Introduction -- Actor-Network Theory: Alliances, Translation, Symmetry, and Routine -- State of the Art: Routines as Reproductive Interaction Patterns -- Routines as Knowledge in Practice -- Identity and Organizational Routine -- Routines as Enacted Narratives -- Different Articulations of Routines and the Role of Materials -- Meeting the Studied Field -- Case Description -- Part 1: The Effort of Casting a Valve at AVK GUMMI A/S -- Analyzing the Case: "Rubber is Alive," or the Difficulty withControlling Rubber -- Part 2: Handing Over the Uncontrollable Product -- Analyzing the Case: Re-Identifying the Uncontrollable Object -- Routines as Double Interacts -- Performative Materials -- The Introduction of External Pressure and Temporal Order -- The Role of Narratives -- Tensioned mutuality -- Conclusion -- References -- Section II CHANGING SOCIETIES -- Chapter 8 -- Introduction -- Towards a Typology of Ideas and Ideational Change -- Theoretical Ideas -- Normative Ideas -- Analytical Ideas -- Cognitive Ideas -- Ideational Change within the CAP -- Changes in Cognitive Ideas within the CAP -- From Cognitive to Analytical Ideas within the CAP -- Changes in Normative Ideas within the CAP -- Changes in Theoretical Ideas within the CAP -- Conclusions -- References -- Chapter 9 -- Introduction -- Cognitive Legitimacy -- Social Movements and Frames -- Analytical Procedures -- The Case -- Data Sources -- Data Analysis -- Results -- The Mature Field of Quebec. The Need for Legitimation -- The Legitimation Process -- Individual Preference -- Strategic Reframing -- Local Grounding -- Discussion -- Conclusion -- References -- Chapter 10 -- Introduction -- 1. Trends in Membership and Density -- 1.1. The Basic Structure of Unionism in Denmark -- 1.2. Trends in Membership and External Structure -- 2. Trends in the Occupational and Industrial Composition of the Labor Movement -- 3. Changes in Labor Law and Policies -- 3.1. The Active Labor Market Policy -- 3.2. Other Changes in Labor Law -- 4. Trends in the Union Impacts on Wages and other Economic Conditions -- 4.1. Unions and Wages under Decentralization -- 4.2. Union Impact on Economic Conditions More Generally -- The Parental Leave Fund -- 5. Trends in Strikes and other Disputes as well as Dispute-Resolution Methodologies -- 5.1. Strikes and Industrial Conflicts -- 5.2. Trends in Dispute-Resolution Methodologies -- 6. Changes in the Political Orientation and Regulation of Unions -- 7. Conclusion: Institutional Perspectives on Future directions and alternative scenarios -- 7.1. EU Regime Impact -- 7.2. Small-Country Exceptionalism: Can it Continue? -- 7.3. The Need for Collective Bargaining Innovation -- References -- Section III CONCLUSION -- Chapter 11 -- Introduction -- Main Issues of NeoInstitutional Theory and Change -- Antimonies in Neoinstitutional Theory -- Calculus v. Culture -- Morphogenesis v. Morphostasis -- Rational Choice and the Collective Action Paradox -- Conclusion: The Anatomy of Change -- References.
Record Nr.	UNINA-9910814480403321