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Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan
| Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | [Frederiksberg, Denmark] : , : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - Social aspects - China
Advertising - China |
| ISBN |
9788763009995
87-630-9995-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910463312303321 |
| [Frederiksberg, Denmark] : , : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan
| Advertising and Chinese society : impacts and issues / / edited by Hong Cheng, Kara Chan |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | [Frederiksberg, Denmark] : , : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - Social aspects - China
Advertising - China |
| ISBN |
9788763009995
87-630-9995-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910786388803321 |
| [Frederiksberg, Denmark] : , : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Against the grain [[electronic resource] ] : advances in postcolonial organization studies / / Anshuman Prasad (editor)
| Against the grain [[electronic resource] ] : advances in postcolonial organization studies / / Anshuman Prasad (editor) |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (321 p.) |
| Altri autori (Persone) | PrasadAnshuman |
| Collana | Advances in organization studies |
| Soggetto topico |
Postcolonialism
Multiculturalism Indigenous peoples - Politics and government Organization Organizational sociology |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-9940-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Forside""; ""Titel""; ""Kolofon""; ""Advances in Organization Studies""; ""Dedikation""; ""Table of Contents""; ""Acknowledgments""; ""Notes on the Contributors""; ""Chapter 1: Working Against the Grain: Beyond Eurocentrism in Organization Studies""; ""Chapter 2: Packaging Paradise: Organizing Representations of Hawaii""; ""Chapter 3: Unveiling Europe�s Civilized Face: Gender Relations, New Immigrants and the Discourse of the Veil in the Scandinavian Workplace""
""Chapter 4: Swachh Narayani, The Goddess of Good Governance: The â€?Creationâ€? of a Goddess as an Organizational Intervention""""Chapter 5: Indigenous Governance: The Harvard Project, Australian Aboriginal Organizations and Cultural Subsidiarity""; ""Chapter 6: Inscribing the Body: The Construction of Educational Practices for the Female Other""; ""Chapter 7: Treats and Threats: Global Cultures in Indiaâ€?s Call Centers""; ""Chapter 8: Constructing the â€?Neocolonialâ€? Manager: Orientalizing Latin America in the Textbooks"" ""Chapter 9: Beyond Modernist Thinking: Unmasking the Myth of Collective Organization in the Development Debate""""Chapter 10: A Postcolonial Perspective on Organizational Governance in New Zealand: Reconciling MÄ?ori and PÄ?kehÄ? Forms""; ""Chapter 11: The New War on African “Corruptionâ€?: Just Another Neo-Colonial Adventure?""; ""Chapter 12: Whose Capacity Needs Building?""; ""Chapter 13: A Postcolonial Reading of Hofstedeâ€?s Cultureâ€?s Consequences""; ""Chapter 14: Seeds and Food or Bits and Bytes? Arguing for a New Approach to Development in India""; ""References"" |
| Record Nr. | UNINA-9910463459603321 |
| [Copenhagen], : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Against the grain [[electronic resource] ] : advances in postcolonial organization studies / / Anshuman Prasad (editor)
| Against the grain [[electronic resource] ] : advances in postcolonial organization studies / / Anshuman Prasad (editor) |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (321 p.) |
| Altri autori (Persone) | PrasadAnshuman |
| Collana | Advances in organization studies |
| Soggetto topico |
Postcolonialism
Multiculturalism Indigenous peoples - Politics and government Organization Organizational sociology |
| ISBN | 87-630-9940-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Forside""; ""Titel""; ""Kolofon""; ""Advances in Organization Studies""; ""Dedikation""; ""Table of Contents""; ""Acknowledgments""; ""Notes on the Contributors""; ""Chapter 1: Working Against the Grain: Beyond Eurocentrism in Organization Studies""; ""Chapter 2: Packaging Paradise: Organizing Representations of Hawaii""; ""Chapter 3: Unveiling Europe�s Civilized Face: Gender Relations, New Immigrants and the Discourse of the Veil in the Scandinavian Workplace""
""Chapter 4: Swachh Narayani, The Goddess of Good Governance: The â€?Creationâ€? of a Goddess as an Organizational Intervention""""Chapter 5: Indigenous Governance: The Harvard Project, Australian Aboriginal Organizations and Cultural Subsidiarity""; ""Chapter 6: Inscribing the Body: The Construction of Educational Practices for the Female Other""; ""Chapter 7: Treats and Threats: Global Cultures in Indiaâ€?s Call Centers""; ""Chapter 8: Constructing the â€?Neocolonialâ€? Manager: Orientalizing Latin America in the Textbooks"" ""Chapter 9: Beyond Modernist Thinking: Unmasking the Myth of Collective Organization in the Development Debate""""Chapter 10: A Postcolonial Perspective on Organizational Governance in New Zealand: Reconciling MÄ?ori and PÄ?kehÄ? Forms""; ""Chapter 11: The New War on African “Corruptionâ€?: Just Another Neo-Colonial Adventure?""; ""Chapter 12: Whose Capacity Needs Building?""; ""Chapter 13: A Postcolonial Reading of Hofstedeâ€?s Cultureâ€?s Consequences""; ""Chapter 14: Seeds and Food or Bits and Bytes? Arguing for a New Approach to Development in India""; ""References"" |
| Record Nr. | UNINA-9910786467003321 |
| [Copenhagen], : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The anatomy of change [[electronic resource] ] : a neo-institutionalist perspective / / editors, Steen Scheuer, John Damm Scheuer
| The anatomy of change [[electronic resource] ] : a neo-institutionalist perspective / / editors, Steen Scheuer, John Damm Scheuer |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press |
| Descrizione fisica | 320 p. : ill |
| Altri autori (Persone) |
ScheuerSteen
ScheuerJohn Damm |
| Soggetto topico |
Organizational change
Industrial management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-9951-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910460428403321 |
| [Copenhagen], : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The anatomy of change [[electronic resource] ] : a neo-institutionalist perspective / / editors, Steen Scheuer, John Damm Scheuer
| The anatomy of change [[electronic resource] ] : a neo-institutionalist perspective / / editors, Steen Scheuer, John Damm Scheuer |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press |
| Descrizione fisica | 320 p. : ill |
| Altri autori (Persone) |
ScheuerSteen
ScheuerJohn Damm |
| Soggetto topico |
Organizational change
Industrial management |
| ISBN | 87-630-9951-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910785407803321 |
| [Copenhagen], : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding and advertising [[electronic resource] /] / edited by Flemming Hansen & Lars Bech Christensen
| Branding and advertising [[electronic resource] /] / edited by Flemming Hansen & Lars Bech Christensen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press |
| Descrizione fisica | 473 p. : ill |
| Altri autori (Persone) |
HansenFlemming, Prof
ChristensenLars Bech |
| Soggetto topico |
Advertising
Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-9960-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910459184003321 |
| [Copenhagen], : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding and advertising [[electronic resource] /] / edited by Flemming Hansen & Lars Bech Christensen
| Branding and advertising [[electronic resource] /] / edited by Flemming Hansen & Lars Bech Christensen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press |
| Descrizione fisica | 473 p. : ill |
| Altri autori (Persone) |
HansenFlemming, Prof
ChristensenLars Bech |
| Soggetto topico |
Advertising
Brand name products |
| ISBN | 87-630-9960-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910785305303321 |
| [Copenhagen], : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.]
| The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press, 2008 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 338.4/76632 |
| Altri autori (Persone) | JensterPer V |
| Soggetto topico |
Wine industry
Wine - Marketing Wine and wine making Viticulture |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-9954-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""THE BUSINESS OF WINE""; ""Table of Contents""; ""Preface""; ""Chapter 1 MARKET OVERVIEW""; ""Specific Types of Wine""; ""Changes""; ""Vineyard to Shelf""; ""Chapter 2 VINEYARDS OF THE WORLD""; ""Europe""; ""Vine-Growing Areas of the EU""; ""The Three Major EU Producers: Spain, Italy and France""; ""Elsewhere in Europe""; ""The Vineyards of Africa""; ""China's Planting Material""; ""The Americas""; ""Chapter 3 CONSUMER BEHAVIOR""; ""France: A Major Producer-Consumer of Wine""; ""Regular and Occasional Wine-Drinkers""; ""Class, Gender, Income Bracket, and Occupation""; ""Public Opinion""
""Wine as a Beverage versus Wine for Pleasure""""The UK One of the most highly Targeted Markets""; ""Taxation""; ""Chapter 4 PRODUCT CATEGORIES""; ""Still wine""; ""France""; ""Italy""; ""Market Shares""; ""Grape-Must""; ""Chapter 5 PRODUCTION""; ""Overview of the Process of Making Wine""; ""Fermentation""; ""Sediments""; ""The Equipment of the Modern Winery""; ""Chapter 6 HISTORY AND DEVELOPMENT OF THE DISTRIBUTION SYSTEM""; ""Evolution of Distribution""; ""Italy""; ""Germany""; ""Summary""; ""Chapter 7 THE MARKETING OF WINE""; ""The Essence of Wine Marketing"" ""Consumer Risk Reduction Strategies and How Marketers can Exploit the Perceptions""""Global Trends in Marketing""; ""Marketing Trends in Major Wine Markets""; ""The Upsurge of Discounters""; ""Packaging""; ""Branding and Supply Chain Management in France""; ""Branding in Western Europe and the United States""; ""Reassurance and Guarantees""; ""The Internationals""; ""Private Label Marketing based on the UK Model""; ""Direct Marketing""; ""E-Business""; ""Chapter 8 COMPANIES AND HOW THEY COMPETE""; ""The Development of Strategies: Active and Reactive""; ""Super-Premium and Premium Wines"" ""Understanding Size-Related Strategies""""Wine of Luxury Image""; ""Strategy Built on a Multi-Beverage Portfolio""; ""Traditional Family-Owned Wine Businesses""; ""Innovation in Wine Marketing & Branding""; ""Avant-Garde Californian Winemaker""; ""New Player from Emerging Markets""; ""Summary""; ""Chapter 9 LEGISLATION AND POLITICAL ISSUES""; ""Chronology of the Fundamental Rules of the Legislation""; ""Recent Restructuring, 2000-2004""; ""Chapter 10 THE FUTURE OUTLOOK""; ""The Culture of Wine""; ""Consumption and Trends in Europe""; ""Wines Market Share""; ""Conclusions"" |
| Record Nr. | UNINA-9910460391903321 |
| [Copenhagen], : Copenhagen Business School Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.]
| The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press, 2008 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 338.4/76632 |
| Altri autori (Persone) | JensterPer V |
| Soggetto topico |
Wine industry
Wine - Marketing Wine and wine making Viticulture |
| ISBN | 87-630-9954-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""THE BUSINESS OF WINE""; ""Table of Contents""; ""Preface""; ""Chapter 1 MARKET OVERVIEW""; ""Specific Types of Wine""; ""Changes""; ""Vineyard to Shelf""; ""Chapter 2 VINEYARDS OF THE WORLD""; ""Europe""; ""Vine-Growing Areas of the EU""; ""The Three Major EU Producers: Spain, Italy and France""; ""Elsewhere in Europe""; ""The Vineyards of Africa""; ""China's Planting Material""; ""The Americas""; ""Chapter 3 CONSUMER BEHAVIOR""; ""France: A Major Producer-Consumer of Wine""; ""Regular and Occasional Wine-Drinkers""; ""Class, Gender, Income Bracket, and Occupation""; ""Public Opinion""
""Wine as a Beverage versus Wine for Pleasure""""The UK One of the most highly Targeted Markets""; ""Taxation""; ""Chapter 4 PRODUCT CATEGORIES""; ""Still wine""; ""France""; ""Italy""; ""Market Shares""; ""Grape-Must""; ""Chapter 5 PRODUCTION""; ""Overview of the Process of Making Wine""; ""Fermentation""; ""Sediments""; ""The Equipment of the Modern Winery""; ""Chapter 6 HISTORY AND DEVELOPMENT OF THE DISTRIBUTION SYSTEM""; ""Evolution of Distribution""; ""Italy""; ""Germany""; ""Summary""; ""Chapter 7 THE MARKETING OF WINE""; ""The Essence of Wine Marketing"" ""Consumer Risk Reduction Strategies and How Marketers can Exploit the Perceptions""""Global Trends in Marketing""; ""Marketing Trends in Major Wine Markets""; ""The Upsurge of Discounters""; ""Packaging""; ""Branding and Supply Chain Management in France""; ""Branding in Western Europe and the United States""; ""Reassurance and Guarantees""; ""The Internationals""; ""Private Label Marketing based on the UK Model""; ""Direct Marketing""; ""E-Business""; ""Chapter 8 COMPANIES AND HOW THEY COMPETE""; ""The Development of Strategies: Active and Reactive""; ""Super-Premium and Premium Wines"" ""Understanding Size-Related Strategies""""Wine of Luxury Image""; ""Strategy Built on a Multi-Beverage Portfolio""; ""Traditional Family-Owned Wine Businesses""; ""Innovation in Wine Marketing & Branding""; ""Avant-Garde Californian Winemaker""; ""New Player from Emerging Markets""; ""Summary""; ""Chapter 9 LEGISLATION AND POLITICAL ISSUES""; ""Chronology of the Fundamental Rules of the Legislation""; ""Recent Restructuring, 2000-2004""; ""Chapter 10 THE FUTURE OUTLOOK""; ""The Culture of Wine""; ""Consumption and Trends in Europe""; ""Wines Market Share""; ""Conclusions"" |
| Record Nr. | UNINA-9910785408903321 |
| [Copenhagen], : Copenhagen Business School Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
