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Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association
| Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (3 volumes (xxi, 1806, xxxi pages)) : illustrations (some color) |
| Disciplina | 659.1 |
| Collana |
Premier reference source
Gale eBooks |
| Soggetto topico |
Advertising
Marketing Branding (Marketing) |
| Soggetto non controllato |
Brand equity
Brand identity Crowdsourcing Customer retention Digital metrics Global advertising New media Product development Social media |
| ISBN |
9781522517948
9781522517931 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fundamental concepts and theories -- Development and design methodologies -- Tools and technologies -- Utilization and applications -- Organizational and social implications -- Managerial implications -- Emerging trends. |
| Record Nr. | UNINA-9910159445003321 |
| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Anywhere working and the new era of telecommuting / / Yvette Blount, Marianne Gloet
| Anywhere working and the new era of telecommuting / / Yvette Blount, Marianne Gloet |
| Autore | Blount Yvette |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xxi, 295 pages) : illustrations (some color) |
| Disciplina | 331.25 |
| Collana | Advances in human resources management and organizational development (AHRMOD) book series |
| Soggetto topico | Telecommuting |
| Soggetto non controllato |
Digital inclusion
Government policy IT tools Professional isolation Service quality Telehealth Virtual offices |
| ISBN |
9781522523291
9781522523284 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Management skills and capabilities in an era of technology disruption / Yvette Blount -- The social relations of anywhere working: major themes and meanings / Mike Berrell -- Leading anywhere workers: a scientific and practical framework / Christianne T. Varty, Thomas A. O'Neill, Laura A. Hambley -- Working anywhere and working anyhow?: a tension-based view on ICT and the coordination of work / Alessandro Wärzner, Martina Hartner-Tiefenthaler, Sabine Theresia Koeszegi -- A new way of working: flexibility and work-life balance in the accounting profession in Australia / Karen Handley, Susan McGrath-Champ, Philomena Leung -- Telework and people with disabilities: perspectives of managers and employees from Australia / Rachelle Bosua, Marianne Gloet -- Telework: exploring the link between disability, work/family balance, and flexibility / Allyson Heisey -- Aged care, ICT, and working anywhere: an Australian case study / Gabriele Helen Taylor, Yvette Blount, Marianne Gloet -- Working anywhere for telehealth / Yvette Blount, Marianne Gloet. |
| Record Nr. | UNINA-9910160290803321 |
Blount Yvette
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| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applied behavioral economics research and trends / / Rodica Ianole, University of Bucharest, Romania, [editor]
| Applied behavioral economics research and trends / / Rodica Ianole, University of Bucharest, Romania, [editor] |
| Autore | Ianole Rodica |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xv, 254 pages) : illustrations |
| Disciplina | 330.019 |
| Collana | Advances in Finance, Accounting, and Economics (AFAE) Book Series |
| Soggetto topico | Economics - Psychological aspects |
| Soggetto non controllato |
Healthcare systems
Inflation rates Inter-temporal choices Retail environments Rural tourism industry Self-employment Tax evasion |
| ISBN |
9781522518273
9781522518266 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How behavioral economics can help when you think you don't have enough money: a glimpse into the Romanian healthcare system / Elena Druica, Rodica Ianole -- Inter-temporal choice and its relevance in consumer's credit behavior / Shruti Surachita -- Attitudes toward tax evasion and the choice of self-employment / Vasanthakumar N. Bhat -- Three social choice rules: an experimental approach / Andrei Marius Vladucu -- An agent-based model to forecast the inflation rate in the Eurozone: incorporating microfoundations into complex behavioral models / Juan Luis Santos, Jagoda Anna Kaszowska, Tomás Mancha Navarro -- An examination of selfish and selfless motives: a review of the social psychological and behavioral economics literature / Gabriela Carrasco, Eric Kinnamon -- Consumer-retail structure interrelations as seen in the young consumers' photographs of retail environments / Pirjo Laaksonen, Ari Huuhka, Martti Laaksonen -- Relational dynamics: the flood solution - sustainable energy and rural tourism / David Stefan Bathory -- Engineers' perceptions of contract types' performances for highway construction projects / Fani Antoniou [and 3 others] -- An integrative approach to study on consumer behavior towards plug-in hybrid electric vehicles revolution: consumer behavior towards plug-in hybrid electric vehicles / Nadia Adnan [and 4 others]. |
| Record Nr. | UNINA-9910156196303321 |
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Ianole Rodica
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| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applying neuroscience to business practice / / Manuel Alonso Dos Santos, editor
| Applying neuroscience to business practice / / Manuel Alonso Dos Santos, editor |
| Autore | Alonso Dos Santos Manuel |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : Business Science Reference, , 2017 |
| Descrizione fisica | PDFs (331 pages) : illustrations |
| Disciplina | 658.8001/9 |
| Collana | Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series |
| Soggetto topico |
Marketing - Psychological aspects
Management - Psychological aspects Neurosciences |
| Soggetto non controllato |
Consumer reactions
Customer temperament Emotional connections Experiential marketing Facial coding Neuromarketing Television advertisements |
| ISBN |
9781522510291
9781522510284 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Bárbara Aucejo Devís, Maria Pocoví -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Çakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit. |
| Record Nr. | UNINA-9910148745703321 |
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Alonso Dos Santos Manuel
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| Hershey, Pennsylvania : , : Business Science Reference, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business analytics and cyber security management in organizations / / Rajagopal and Ramesh Behl, editors
| Business analytics and cyber security management in organizations / / Rajagopal and Ramesh Behl, editors |
| Autore | Rajagopal <1957-> |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xxi, 345 pages) : illustrations (some color) |
| Disciplina | 658/.05 |
| Collana | Advances in Business Information Systems and Analytics (ABISA) Book Series |
| Soggetto topico |
Business intelligence
Electronic commerce Cyberspace - Security measures |
| Soggetto non controllato |
Ant colony optimization
Brand building Business growth External trade development Green accounting M-banking M-commerce Robust decision tools Services trade |
| ISBN |
9781522509035
9781522509028 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Competing on performance on the global marketplace: applying business analytics as a robust decision tool / Rajagopal -- Cyber security and business growth / Akanksha Sharma, Prashant Tandekar -- Perception and intention of youth's towards online shopping: an empirical assessment / Ajitabh Dash -- A readiness index for marketing analytics: a resource-based view conceptualization for the implementation stage / Pável Reyes-Mercado -- Globalization, innovation, and marketing philosophy: a critical assessment of role of technology in defining new dimensions / Sandeep Kumar Mohanty -- Services trade in emerging market economies / Raju Mandal, Hiranya K. Nath -- Consumer impetuosity in m-commerce: designing scale to measure the shopping behavior / Natasha Patricia Bojorges Moctezuma -- Germany's external trade development: a case of the German automotive industry / Alexander Schülke [and 3 others] -- Assessing the determinants of adoption of m-banking by students: a study using an extended TAM model / Gazal Punyani, Sourabh Sharma -- Customer perception and behavioral intention to use biometric-enabled e-banking services in India / Siddharth Varma, Ruchika Gupta -- Interplay of technology and customer value dynamics in banking industry: analytical construct for measuring growth and performance / Rajagopal, Ananya Rajagopal -- Corporate social responsibility and corporate governance: analysis across industries in Mexico / Andrée Marie López-Fernández --
Building brands in emerging economies: a consumer-oriented approach / Sandra Nunez, Raquel Castaño -- Training effectiveness: a perspective of engaged vs. disengaged employees / Snigdha Mohapatra, Pravat Kumar Mohanty -- Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico / Rajagopal -- Moderating role of demands: abilities fit in the relationship between work role stressors and employee outcomes / Bindu Chhabra -- A discussion on Indian consumers' hedonic and non-hedonic values / Manit Mishra -- Key performance indicators for the organized farm products retailing in India / Rajwinder Singh, Ajit Pal Singh, Bhimaraya A. Metri -- Incidence of green accounting on competitiveness: empirical evidences from mining and quarrying sector / Ramakrushna Panigrahi -- Moderating role of demographics on attitude towards organic food purchase behavior: a study on Indian consumers / Arpita Khare. |
| Record Nr. | UNINA-9910153209703321 |
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Rajagopal <1957->
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| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business infrastructure for sustainability in developing economies / / Nilanjan Ray [editor]
| Business infrastructure for sustainability in developing economies / / Nilanjan Ray [editor] |
| Autore | Ray Nilanjan |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xix, 343 pages) : illustrations (some color) |
| Disciplina | 338.927 |
| Collana | Advances in finance, accounting, and economics (AFAE) book series |
| Soggetto topico |
Infrastructure (Economics) - Developing countries
Sustainable development - Developing countries |
| Soggetto non controllato |
Digital platforms
Employment and skills training Foreign deficits Service quality Supply chain management Sustainable tourism Working capital |
| ISBN |
9781522520429
9781522520412 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Sustainability, environmental sustainability, and sustainable tourism: advanced issues and implications / Kijpokin Kasemsap -- Analysis rise of franchises / José G. Vargas-Hernández, Cinthia Zuleima Pavón Villegas -- The impact of core and infrastructure business activities on info systems planning and effectiveness: info systems planning and effectiveness of Iran / Fakhraddin Maroofi -- Supply chain management (SCM) and recession recovery / Debasri Dey -- Sustainability of foreign trade deficit in energy: the case of Turkey / Burcu Yavuz Tiftikçigil, Yasar Serhat Yasgül, Burak Güris -- Tourists income and its implications on spending pattern: an empirical analysis for tourism market infrastructure of Sikkim / Debasish Batabyal -- Sustainability and future generation infrastructure on digital platform: a study of Generation Y / Anil Kumar, Manoj Kumar Dash -- Benefit of One Baja fertilizer for attaining agricultural sustainability among Malaysian paddy farmers: agricultural sustainability among Malaysian paddy farmers / Nadia Adnan, Shahrina Md Nordin, Ammar Redza -- Working capital optimization for R&D activities in SMEs for Indian suppliers: R&D activities in SMEs / Manoj Kumar -- Transitions toward sustainability in the livestock business: developing countries and disfavored areas / Alfredo J. Escribano -- The Royal Securities Exchange of Bhutan: a critical analysis of performance for the last decade / Arindam Ghosh --
Adoption of sustainable energy solutions: a study of Mumbai households with reference to LED bulbs / Ritu Sinha, Ranjan Chaudhuri -- Examination of internet banking customer perception of service quality: evidence from banking industry / Nilanjan Ray, Tilak Nath Ghosh, Krishnendu Sen -- Employability enhancement and the role of soft skills training / Debarshi Ghosh -- Geospatial mashups in web GIS for tourism infrastructure: internet-based channel perspective promotional measures / Somnath Chaudhuri, Nilanjan Ray. |
| Record Nr. | UNINA-9910158605803321 |
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Ray Nilanjan
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| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Collective creativity for responsible and sustainable business practice / / Ziska Fields, editor
| Collective creativity for responsible and sustainable business practice / / Ziska Fields, editor |
| Autore | Fields Ziska <1970-> |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xx, 384 pages) : illustrations (some color) |
| Disciplina | 658.4/08 |
| Collana | Advances in Business Strategy and Competitive Advantage |
| Soggetto topico |
Cooperative societies
Sustainable development Social marketing |
| Soggetto non controllato |
Bisociation
Civil commons Cyber security creativity Educational and business co-operatives Polycentric and creative climate change governance Principles of responsible management education (PRME) Sustainable business model innovation |
| ISBN |
9781522518242
9781522518235 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Collective green creativity and eco-innovation as key drivers of sustainable business solutions in organizations / Ziska Fields, Sulaiman Olusegun Atiku -- Connecting the dots: bisociation, collective creativity, and sustainable business / Olajumoke Ogunsanya -- A need for cyber security creativity / Harold Patrick, Ziska Fields -- Empowerment of communities to address impossible problems / Neal Shambaugh -- The role of leadership in cultivating a responsible collective creative work environment / Alphonce Tavona Shiri -- Co-engagement of organisational leadership in collective decision-making: a case of public enterprise / Thea Van der Westhuizen, Max Mkhonta -- The collective creation of civil commons: the life-ground of business practice / Giorgio Baruchello -- Sustainable business model innovation: using polycentric and creative climate change governance / Job Taminiau [and 3 others] -- Corporate leadership and sustainability / Neeta Baporikar -- Responsible and sustainable management practices in developing and developed business environments / Idahosa Igbinakhase -- A systemic approach towards responsible and sustainable economic development: entrepreneurship, systems theory, and socio-economic momentum / Thea Van der Westhuizen -- Principles of responsible management education (PRME): call for responsible management education / Malebo Mokoqama, Ziska Fields --
Educational and business co-operatives: the channels for collective creativity and entrepreneurial teams / Rauno Rusko [and 5 others] -- The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future / Vannie Naidoo -- Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach / Harry Beachcroft-Shaw, Debbie Ellis -- Social marketing to achieve sustainability / Harry Beachcroft-Shaw, Debbie Ellis. |
| Record Nr. | UNINA-9910153209803321 |
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Fields Ziska <1970->
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| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Driving innovation and business success in the digital economy / / Ionica Oncioiu, editor
| Driving innovation and business success in the digital economy / / Ionica Oncioiu, editor |
| Autore | Oncioiu Ionica <1972-> |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xxi, 321 pages) : illustrations (chiefly color) |
| Disciplina | 658.5/14 |
| Collana | Advances in E-Business Research (AEBR) Book Series |
| Soggetto topico |
Technological innovations - Management
Information technology - Management |
| Soggetto non controllato |
Agricultural sustainability
Blended learning Entrepreneurship IT outsourcing Mechanical innovation Online advertising Software innovation systems Stock market Sustainable development |
| ISBN |
9781522517801
9781522517795 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Strategic turning points in ICT business: the business development, transformation, and evolution in the case of Nokia / Rauno Rusko -- Impact of innovation on the entrepreneurial success in selected business enterprises in south-west Nigeria / Olu Oju -- Taming of "openness" in software innovation systems / Mehmet Gençer, Beyza Oba -- Innovation implementation: the critical facets / Neeta Baporikar -- Sustainable development challenges in developing countries: can technology provide inclusive solutions? / Vanita Yadav -- Impact on agricultural sustainability of Maghreb countries: an empirical analysis by 3SLS / Rachida Khaled -- The migration of the book across territorial borders: copyright implications for authors in the digital economy / Francina Cantatore -- The importance of electronics news brand trust: the case of online newspapers in Indonesia / Elia Ardyan, Vincent Didiek Wiet Aryanto -- Online advertising: experimental facts on ethics, involvement, and product type / Mehdi Behboudi, Hamideh Mokhtari -- Co-creating the Christmas story: digitalizing as a shared resource for a shared brand / Rauno Rusko, Petra Merenheimo -- Applications driven information systems: beyond networks toward business ecosystems / Kayvan Miri Lavassani, Bahar Movahedi -- Implications of the strategic agency of sociomaterial configurations for participation in strategy-making / Pikka-Maaria Laine, Piritta Parkkari --
Cybernetic approach for the stock market: an empirical study of Bangladesh / Masudul Alam Choudhury -- Comprehension of technology in parent-child activities using Bloom's taxonomy of the cognitive domain / Tzu-Hsiang Ger, Yao-Ming Chu, Mei-Chen Chang -- Teachers conceptions and approaches to blended learning: a literature review / Vicki Caravias -- A techno-economic perspective of constrained application protocol / Tapio Levä [and 5 others]. |
| Record Nr. | UNINA-9910156195703321 |
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Oncioiu Ionica <1972->
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| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Electronic supply network coordination in intelligent and dynamic environments : modeling and implementation / [edited by] Iraj Mahdavi, Shima Mohebbi and Namjae Cho
| Electronic supply network coordination in intelligent and dynamic environments : modeling and implementation / [edited by] Iraj Mahdavi, Shima Mohebbi and Namjae Cho |
| Pubbl/distr/stampa | Hershey, PA : Business Science Reference, c2011 |
| Descrizione fisica | xxii, 410 p. : ill. ; 29 cm |
| Disciplina | 658.70285 |
| Altri autori (Persone) |
Mahdavi, Iraj, 1962-
Mohebbi, Shima, 1984- Cho, Namjae |
| Soggetto topico |
Business logistics
Inventory control Materials management |
| ISBN | 9781605668086 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991002426819707536 |
| Hershey, PA : Business Science Reference, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Encyclopedia of strategic leadership and management / / Victor C.X. Wang, editor
| Encyclopedia of strategic leadership and management / / Victor C.X. Wang, editor |
| Autore | Wang Victor C. X. |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : Business Science Reference, , 2017 |
| Descrizione fisica | PDFs (1,793 pages) : illustrations |
| Disciplina | 658.4/092 |
| Soggetto topico |
Leadership
Strategic planning Management |
| Soggetto non controllato |
Conflict resolution
Intercultural immersion Millennial leadership Student leadership Sustainable communities Virtual leadership Women leaders |
| ISBN |
9781522510505
9781522510499 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Leadership -- Management -- Strategy. |
| Record Nr. | UNINA-9910156177703321 |
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Wang Victor C. X.
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| Hershey, Pennsylvania : , : Business Science Reference, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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